Join Ansley Sudderth, Social Media Training and Communications Coordinator, and Nadeen Green, Senior Counsel for For Rent Media Solutions™, as they share Fair Housing do's and don'ts pertaining to social media.
• Social Media is a Tool
• Fair Housing
– Human Models
– Photo Sharing on Social Channels
– Event Hosting
• Other Issues:
• What You Can Do Today!
• Valuable Links
Does it consider…
• The culture of your company or
• When and where can employees visit?
• When and where can employees post?
• What can they post?
Social Media Policy
• Show people of
ethnic and cultural
• Show people with
• Show children (unless
you’re advertising for
• Cater to one group,
stereotype or typecast
(e.g. “white only”)
• Yappy Hour
• Food Truck Friday
• Tailgate Fever
• Around the World
• Wine Down
• Kids’ Club
• Ladies Night Out
• Man Cave Mondays
Rule 1: Remove all emotion
Rule 2: Always use empathy and be authentic
Rule 3: Don’t play the blame game
Rule 4: Never get into an online comment battle
Rule 5: Keep it timely and never ignore bad
Response Best Practices
– Pros: Not emotionally tied to the issue/concern
– Cons/Challenges: Could cause for delay because
they must obtain all info from on-site team before
responding & should stand behind the on-site team, if
• Property Manager
– Pros: Knows all the details, backstory & may
personally know the resident with the issue/concern
– Cons/Challenges: Too emotionally invested,
especially if he/she is the target of the review or
More than Negative...Libel
1.Someone made a statement;
2.that statement was published;
3.the statement caused you injury;
4.the statement was false;
5.and the statement did not fall into a
Be sure that…
• The endorser’s experience is
representative of what others experience
(no more “results may not be
• You have signed and dated
correspondence from the endorser as to
what is being said and permission to use
Effective December 2009, all endorsers
(including bloggers or others posting
online on your behalf), must disclose if
they receive any compensation or free
product from you, or if they are an
If someone is blogging on your behalf, are
you giving them anything (maybe
discounted rent, favorable lease terms, an
actual payment, or a paycheck)?
Are they saying nice things?...
That’s an endorsement or a testimonial,
and they must disclose what you give
them for saying those nice things. In
fact, you need to direct the person that
they cannot make unsubstantiated claims
about your community and that they must
disclose any material connection between
the blog and you (such as that rental
discount or that they are your employee).
WhatYou Can DoToday
• What message are you sending? Is
it Fair Housing compliant?
• Create a photo release form.
• Ensure photos and events make
anyone feel included.
• Don’t ignore negative reviews.
• November Social Media Training Calendar:
• Social Media Policy:
• Fair Housing Best Practices: