1. The Who, What, When, Where, Why and How of

2. Who benefits from the Digital Advertising Solution?
ALL Ford & Lincoln Dealers Your Customers
Confidential Information – Copyright © 2014 FordDirect | 2

3. Confidential Information – Copyright © 2014 FordDirect | 3
What is DAS?
Digital Advertising Solution (DAS) is a platform designed to increase
your brand’s online footprint and drive more traffic to both your
DealerConnection website and your actual showroom.

4. Full Ford Co-op and Lincoln Ad Covenant
eligibility, with automatic reimbursement
submittal done on your behalf. DAS also
helps satisfy the 50 percent digital Co-op
spend that Ford requires.
Confidential Information – Copyright © 2014 FordDirect | 4
DAS Services
Digital Advertising Solution includes:
Resources and support
for digital advertising
services from several
Certified Providers.
Basic Google AdWords
coverage for all Ford and
Lincoln dealerships courtesy
of Ford Motor Company.
Upspend options to grow your digital
presence while reducing conquesting
attempts by competitors such as
retargeting ads, increased search engine
marketing, video pre-rolls, social media,
Pandora Internet Radio, and more.

5. Immediately! DAS has already helped thousands of dealerships across the
country, and it’s ready to help you too! Take these few tips into consideration:
Confidential Information – Copyright © 2014 FordDirect | 5
When should I get involved?
• Check your dashboard, and
check it often!
• Set a monthly date to review
your DAS dashboard and
make any changes to your
marketing strategy.
• Remember that the beginning
of the month marks the start of
a new campaign, so be sure
any changes you make go
toward the next full month.

6. Confidential Information – Copyright © 2014 FordDirect | 6
Where can I see DAS in action?
Aside from a higher spot in Google search page results,
you can see your ads all over the Internet!
Look specifically:
• Across the Internet after
customers view your
website when you purchase
retargeting ad services
• On social media networks
like Facebook and Twitter
with social ad displays
• On Pandora Internet
Radio between your
customers’ favorite songs
• Before, during, and after
YouTube videos with
videos pre-roll advertising
Where can you track how each campaign is performing?
Head to your Digital Advertising Solution dashboard to view
the effectiveness of all of your campaigns in one place.

7. 3,321,771 *48% DAS*
Confidential Information – Copyright © 2014 FordDirect | 7
Why should I increase my DAS spend?
One simple reason: it works!
48,393,116
72,939,434
JAN-AUG 2013 JAN-AUG 2014
802,736 10.6%
255
Total Leads
per Dealer Aggregated Totals Year to Date
Total Clicks Total Leads Conversion Rate
January – August 2014
7,609,097
*66% DAS*
JAN-AUG 2013 JAN-AUG 2014
DC Traffic DC Leads
*66% of traffic influenced by DAS: 16,147,615
4,962,256
*48% of lead volume due to DAS: 780,993
About
+51%
INCREASE
+53%
INCREASE

8. Confidential Information – Copyright © 2014 FordDirect | 8
How do I enroll in more DAS services?
You can build upon your existing coverage by either:
Visiting the DAS page on
DealerCenter by clicking the
Digital Advertising Solution
button
OR
Contacting your
Digital Performance Manager
at 866-550-7812, option 1

9. Confidential Information – Copyright © 2014 FordDirect | 9
Thank you.