1. LINK TO PROFITS WITH LINKEDIN
Presented by ForeSite Technologies with Tom
Clifford and Tracy Fox
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2. IN THIS PRESENTATION YOU WILL LEARN TO
Use keywords in Connect
headline, experience, Promote
skills. Keep up the activity
Use advanced search to
see how you and
others rank.
Incorporate what you
find.
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3. WHY LINKEDIN?
To be found To find
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4. WHAT IS LINKEDIN?
Social media resume
People-connector
People-database
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5. PROBLEM:
With 135M people…
• How do you get found?
• How do you find others?
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6. SOULUTION:
Getting found = Use keywords in your profile
Finding others= Use “Advanced Search” tool
You
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7. HEADLINE
Use keywords!
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8. JOB TITLES
Use keywords!
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9. JOB TITLES
Use keywords
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10. SKILLS
Use keywords!
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11. ForeSite Confidential
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12. SEARCH RESULTS EXAMPLE #1
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13. SEARCH RESULTS EXAMPLE #2
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14. SEARCH RESULTS EXAMPLE #3
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15. SEARCH RESULTS EXAMPLE #4
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16. SUMMARY
Use keywords in headline, experience, skills.
Use advanced search to see how you and
others rank.
Incorporate what you find.
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17. USING LINKEDIN TO PROMOTE
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18. MAKE CONNECTIONS
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19. GET AND GIVE RECOMENDATIONS
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20. POST PROFILE UPDATES
Tell your connections what you are up to!
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21. ANSWER QUESTIONS
Use LinkedIn Answers (under “More” menu)
to find questions that relate to your area of
expertise.
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22. LINK YOUR TWITTER FEED
Use #li hashtag to only feed certain tweets.
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23. SHARE YOUR CONTENT
Use LinkedIn Applications to share your latest
blog posts and presentations on your profile.
Legal Updates App allows you to upload
content.
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24. JOIN GROUPS
Make sure to join groups for your target
audience and potential referrers, not just
your own field!
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25. START DISCUSSIONS
Ask a question. Include a link to a relevant
blog post or presentation.
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26. SUMMARY
Connect
• By recommendations, linking to others and
joining groups.
Promote
• By answering questions, starting and
participating in discussions, and sharing content.
Keep up the activity
• By updating status regularly (weekly) and steps
1+2 multiple times per week.
• Make LinkedIn part of your routine.
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