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 Practicing proper Dari business etiquette
is essential when you are ready to
establish and grow a presence in new
Afghan markets.
 Being familiar with and mastering Dari
business etiquette will ensure successful
cooperation with your Afghan
colleagues.
 Honor and shame are important values in
Afghanistan, be sure to keep this in mind
while traveling abroad. W
 hen doing business, avoid any comments
that may come across as disrespectful of
an Afghan colleague.
 By exemplifying your knowledge in Dari
business etiquette, you will impress your
colleagues and demonstrate your ability
in the business world.
 Men and women do not
shake hands with each other
while in Afghanistan. They do
not speak to each other
directly either.
 If you happen to be alone with a person of the opposite sex, be sure
to keep the door open.
 Always be sure to discuss that you want to build a strong relationship
with your Afghan colleagues, and that indeed you do value fairness
and justice.
 In Afghanistan, culture dictates that one side must always be stronger
than the other.
 Afghans will try to get the best for
themselves at all costs in any situation.
In negotiations, always start high.
 When working toward a compromise,
explain in detail how this compromise
will, in fact, damage your business but
that you are willing to sacrifice to
establish the business relationship.
 Treat cards respectfully and never
place into your back pocket. When
translating your card, keep the
address in the original language.
 Go that extra mile and impress your
Afghan colleagues by getting a Dari
translation of all pertinent documents.
 Be punctual and show respect for
the cultural norms.
 Business is personal, and must be
respected.
 Establish confidence when you first
meet your Afghan colleagues as
they will only do business with a
trustworthy colleague.
 Proceed in your business matters
only after you have established that
essential trust.
 Always be sure to dress
conservatively... always!
 Formal suits for men are
appreciated. For women the body
must be appropriately covered with
knee-length loose skirts and pants
underneath.
 And in respecting the culture of
modesty, it is important that women
wear headscarves.

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Mastering Dari Business Etiquette

  • 2.  Practicing proper Dari business etiquette is essential when you are ready to establish and grow a presence in new Afghan markets.  Being familiar with and mastering Dari business etiquette will ensure successful cooperation with your Afghan colleagues.  Honor and shame are important values in Afghanistan, be sure to keep this in mind while traveling abroad. W  hen doing business, avoid any comments that may come across as disrespectful of an Afghan colleague.  By exemplifying your knowledge in Dari business etiquette, you will impress your colleagues and demonstrate your ability in the business world.
  • 3.  Men and women do not shake hands with each other while in Afghanistan. They do not speak to each other directly either.  If you happen to be alone with a person of the opposite sex, be sure to keep the door open.  Always be sure to discuss that you want to build a strong relationship with your Afghan colleagues, and that indeed you do value fairness and justice.
  • 4.  In Afghanistan, culture dictates that one side must always be stronger than the other.  Afghans will try to get the best for themselves at all costs in any situation. In negotiations, always start high.  When working toward a compromise, explain in detail how this compromise will, in fact, damage your business but that you are willing to sacrifice to establish the business relationship.
  • 5.  Treat cards respectfully and never place into your back pocket. When translating your card, keep the address in the original language.  Go that extra mile and impress your Afghan colleagues by getting a Dari translation of all pertinent documents.
  • 6.  Be punctual and show respect for the cultural norms.
  • 7.  Business is personal, and must be respected.  Establish confidence when you first meet your Afghan colleagues as they will only do business with a trustworthy colleague.  Proceed in your business matters only after you have established that essential trust.
  • 8.  Always be sure to dress conservatively... always!  Formal suits for men are appreciated. For women the body must be appropriately covered with knee-length loose skirts and pants underneath.  And in respecting the culture of modesty, it is important that women wear headscarves.