Proper Russian business etiquette is essential to gain new partners and clients in Russia’s business community. When foreigners travel to Russia to gain new partners and clients in this exotic eastern European country, it is vital to demonstrate the appropriate Russian business etiquette. A key component is being confident in your actions when participating in modern Russian business transactions. Impress your Russian colleagues by becoming aware of what they value and enhance your network to the Russian market through your culturally applicable gestures.