Check out the The Art of the Hustle: Unconventional Methods for Building a Startup to learn more tips about launching a successful lean startup: http://fi.co/posts/21831
1. Startup & GoFirst Steps to Building a Technology Company
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Identify your drive to become an en-
trepreneur & start a business: what
makes you tick?
There are a lot of ideas out there.
Make sure you don’t fall in love with
an idea that won’t love you back.
Hire strategically and always ask why,
not what. Sell your company to your
employees - it will inspire commitment
& enthusiasm (things money can’t buy)
It’s easy to use research as a
crutch to postpone action. Rather
than top-heavy researching, keep
your investigation ongoing.
Feedback is key. Talk to your
customers, do surveys, and be
thorough.
Hire slow, fire fast. If someone is not a
cultural fit, it doesn’t matter how
talented they are, move them out!
step 1. commit
step 2. research
step 3. idea
step 4. feedback
step 5. Hiring
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boredom ‘flex’ time
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6
3
You want to change the world.
Don’t get stuck in the
initial research phase
Even once you’ve
launched: never
stop researching
Too much initial
research is as bad
as too little
You will fall in love
with your idea
(and you should)
Use SurveyMonkey &
Mturk to gather
feedback
Then, you need to
take a step back and
make sure it’s realistic
Determine Your:
Market Opportunity
Product & Model
Run tests using
Google Adwords
Passion
Intention &
career goals
In your network
or vouched for
Your gut says
something’s
wrong
They just “fell
into it”
Pedigree
Analyze and repeat,
repeat, repeat.
step 6. firing
Don’t let one person
poison the well
Team morale trumps
one unpleasant ‘star’
employee’s output
Fire fast if they aren’t
a good fit, waiting is
worse for you & for
them
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http://fi.co/startup _&_go