Over the last decade pharma has grappled with the opportunities and challenges of the socialised internet. Much of the original discussion around collaboration, co-creation and communities of practice have been replaced with tactical focus on specific platforms. Social media has dropped from the pharma agenda, replaced in the zeitgeist by digital health, big data and artificial intelligence. To some it is now even boring and passé. As excited and focussed as I have been on the expansion and possibilities of digital health, I still feel we have only really scratched the surface of the new socialised world and possibilities it holds for Pharma and healthcare. Here are 15 reasons we should still believe in social media for Pharma.

1. Social Media & Pharma:
15 Reasons To Believe
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ALEX BUTLER CO-FOUNDER

2. S O C I A L I S E D I N F O R M A T I O N
WIKIPEDIA IS THE GREATEST COLLECTION OF HEALTH INFORMATION EVER BUILT
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3. P A T I E N T C E N T R I C I T Y
HELPED POPULISE & ACCELERATE THE CONCEPT AND APPLICATION OF PATIENT CENTRICITY
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4. P A T I E N T C O M M U N I T I E S
THE MOST POWERFUL CONSEQUENCE OF SOCIAL MEDIA FOR HEALTHCARE
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5. P A T I E N T A D V O C A T E S
EXPERT ADVOCATES WHO SUPPORT AND INFLUENCE
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6. I N S I G H T
VASTLY IMPROVE OUR UNDERSTANDING OF PATIENTS
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7. D I S C O V E R A B I L I T Y
HELPING PEOPLE FIND KEY CONTENT TOOLS AND SERVICES
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8. C R O W D S O U R C I N G S O L U T I O N S
THE CAPABILITY TO BUILD OPEN ACCESS COMMUNITIES OF PRACTICE

9. C L I N I C A L T R I A L R E C R U I T M E N T
THE CAPACITY TO REVOLUTIONISE HOW, WHO AND WHEN PEOPLE PARTICIPATE
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10. S U P P O R T I N G R W E
HELP TO CHANGE OR REPLACE CLINICAL MARKERS WITH REAL WORLD OUTCOMES
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11. P R E D I C T I N G D I S E A S E
THE USE OF SOCIAL DATA TO BETTER PREDICT IMPACT OF DISEASE
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12. P R O F E S S I O N A L I N F L U E N C E R S
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13. G L O B A L D O C T O R C O M M U N I T I E S
GLOBAL CONNECTIVITY FOR DOCTORS WITH EACH OTHER AND WITH PATIENTS
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14. C o m m u n i c a t i o n o f
C l i n i c a l L i t e r a t u r e
SPEED, OPENNESS & TRANSPARENCY OF SCIENTIFIC PUBLICATION
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15. C H A N G E T H E M O D E L O F
M E D I C A L E D U C A T I O N
COMMUNITIES SUCH AS FREE OPEN ACCESS MEDICAL EDUCATION #FOAMED
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16. R E D E F I N I N G M E D I C A L C O N G R E S S
SOCIAL HAS RADICALLY CHANGED INTERACTION AND PERPETUATED CONGRESS TO 365 DAYS A YEAR
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17. Thank You
© Copyright 2018 Foundry³
ALEX BUTLER CO-FOUNDER