18 leadership and marketing quotes from bestselling author and New Yorker magazine writer Malcolm Gladwell from his keynote presentation at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.

1. “DAVID & GOLIATH:
THE POWER OF THE UNDERDOG”
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2. Manage your fear.
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3. Inbound marketing is at a point of
convergence with inbound sales.
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4. People like to buy from humans, not
faceless companies.
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5. Transformation is much more than
using skills, resources, and technology.
It’s all about habits of mind.
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6. Transforming your business takes the
right attitude and courage.
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7. Seemingly small innovation can revolutionize
industries when we look for new solutions to
old problems.
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8. It’s simply not enough to have great
ideas, focus, and discipline; you also
need to be the kind of person who will
tune out the naysayers.
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9. There is one emotion that no
relationship can stand: contempt.
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10. The world doesn’t embrace you if you’re
doing something transformative. They
look at you as if you’re a weirdo.
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11. You have to have the courage to stand
up and say, “I have a new way of doing
things, and I don’t care if you think I’m
crazy.”
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12. Was Steve Jobs smarter than the guys at Xerox?
No, Xerox was smarter. They were first to invent
the mouse, and Steve Jobs just stole it. Was
Steve Jobs wiser? No, Xerox was wiser. They had
the insights into the future of PCs. So what was
the advantage Steve Jobs had? Why do we use
Apple and not Xerox? It was because Steve Jobs
was in a hurry; he had a sense of urgency.
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13. The people who came before Malcolm McLean
conceived of containers in the context of their
own existing business model. They approached
business as tweaking or improving, instead of
revolutionizing.
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14. As human beings we are hardwired
to want the approval of our peers.
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15. Successful transformations reframe the
problem that makes the solution possible.
They erase existing boundaries and start
from scratch.
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16. Powerful, important, profitable businesses
with enormous customer bases are gone.
Why? Because they couldn’t accept the
simple act of reframing. They lacked the
imagination to see how to change the world.
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17. The most successful entrepreneurs not only
have courage and imagination, they also have a
sense of urgency. They’re not willing to wait.
They have a burning desire to get something
done.
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18. Urgency, courage, and imagination are not
dependent on intelligence, skills, and
resources. The latter is important, but you
need the former to understand the foundation
of transformation.
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19. You are what you publish online. If you’re not
publishing, you’re nothing.
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