The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Where do these
The PR-SEO skills gap and our
industry’s unwillingness to
accept and address the issue.
Less than ½ of digital marketers feel
highly proficient in digital marketing
82% of digital
learn on the
61% think digital
marketing is a
constant cycle of
trial and error
Study: “Digital Distress: What Keeps Marketers Up at Night?” http://frc.tl/HdWYmd
The Adobe study confirms you
your digital marketing
process isn’t working,
yet you continue to march on.
Instead of improving our
processes, we’re creating spam
templates and inundating publishers
For every industry
buzzword we use in a
pitch, a publisher kills
a kitten; but, even
worse, they tune out.
An opportunity exists,
but it’s quickly diminishing for our industry.
On average, top-tier sites publish
300 new pieces of content
per day, each.
There is a gap in capacity, and you
could fill it.
Why are we competing instead of building
mutually beneficial relationships?
- and content that’s always worth publishing -
COMMUNICATION LOOP & MEDIA
EMAIL IS CONSIDERED A “LEAN” MEDIUM BECAUSE IT
TRANSMITS NEITHER VISUAL NOR VERBAL CUES.
That doesn’t mean you should do this…
ANONYMITY AND THE IDENTIFIABLE
“The degree to which we perceive another
person to be similar to ourselves in traits and
attitudes, and to be worthy of our generosity or
assistance, depends on the extent to which we
perceive a personal connection with that person,
no matter how trivial.”
– Northwestern Law, Study
Social media is your
Saw your tweet, good move.
Quick question about the piece.
-- Venture Beat
Subject lines make you stand out or blend in
Subject Lines I’ve Used to Secure Exclusives:
I See Your Black Lab, Todd, and Raise You My Chocolate Lab
I’ll trade your NY Grizzlies for FL Alligators – Kelsey Libert on Twitter
I see your Sabra hummus weakness, and raise you spicy hummus [exclusive]
If you could send one pitch to more
than one person, it’s a template
I love the picture of your black lab on
your Facebook page. I grew up with a
chocolate lab, Daisy, and I just adopted
Gator a year ago. Anyway, diving into
your preferred 30 second pitch:
Great dogs. And I appreciate you
taking an effort to break out of the
pack of 100 or so pitches I receive
Link to story
Earlier this week Huffington Post Women covered
Barbie without Makeup, which has been a viral hit
on the Internet. Serendipitously, my team is
about to launch an infographic which builds upon
this topic, by studying "Is a Barbie Body Possible?”
Humanized - Relatable
Surprise - leading
My team came up with a photo-realistic rendering of
Barbie, which aims to demonstrate just how bizarre a lifesized Barbie would actually look. We compare Barbie to
our real life model, and uncover the impossible physical
proportions of the doll idolized as perfection by so many.
The results are jaw dropping. You can check out the
infographic here, via this private imgur link.