Design A Social Media Business Plan (Slideshare)
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Frances Flynn Thorsen designs a social media business plan for real estate professionals Set yearly goals, monthly activities, a weekly plan, and a daily action plan. Engage with a plan and prosper! For more information, visit http://therealtygram.com
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Design A Social Media Business Plan (Slideshare)
- 1. Design a Social Media Business Plan Frances Flynn Thorsen RealEstateSocialMediaPolicies.com
- 5. Social media plan Goals, Strategy, Tools, Time Blocking
- 6. Written Plan Review business plan Written vision statement Written mission statement Goals Financial $$ Production Volume Education
- 7. Assessment Review Marketing Plan Marketing Listings Marketing Services Solo vs. Collaboration How Social Are Existing Tools? Quality and Depth of Engagement
- 9. Yearly Plan
- 12. Friend Strategy
- 13. Chris Brogan.com
- 14. Monthly Plan Yearly Goals divided by 12 One New Tool
- 15. Weekly Plan
- 16. Social Media platforms Engagement Plan: Go Deep, Not Wide
- 17. History
- 18. LinkedIn Power of LinkedIn is 2nd degree
- 19. LinkedIn 2 hour setup profile Devote at least one hour / week Connect with 10 new people Join groups Answer questions in groups Conduct polls / ask questions
- 20. LinkedIn Write 2 recommendations/week
- 21. Facebook Create a niche Fan Page
- 24. What Else? Photo sharing Video Twitter Online newsroom Community outreach Online meetings
- 25. Blog Target Market, Niche
- 26. Don’t have a blog? Start one! Niche? Solo or group effort? Editorial calendar Distribution plan
- 27. Blog Platforms FREE Blogger RealTown ActiveRain Trulia Posterous
- 29. Blog Platforms PAID WordPress KineticKnowledge.com Squarespace Typepad
- 30. Risk Management Written Plan
- 31. Fewer than 10% brokerages have written social media policy RealEstateSocialMediaPolicies.com
- 32. Written Policies
- 33. So do you need a policy?
- 34. Electronic messaging FTC Blogger Guidelines Licensing Law Realtor Ethics Copyright Antitrust Fair Housing Video Policies
- 35. This Is A Live Document Updates Webinars New Verbiage Subscription Special Offer SMBIZ 25% discount
- 37. Webinars
- 39. Social media & Blog coaching
- 41. Webinar Video Replay here!
Editor's Notes
- Blogging became a fast hit with realtors. It was a way to promote a city, a neighborhood, yourself…how and when to buy…when to sell…market conditions, etc! Well the probably with blogging is that it is normally ‘your opinion’…so when that opinion turns out to be wrong, then what you have is the potential for a lawsuit and shown by these articles.
- Wednesday, June 3, 2009Paige Henson of Macon.com, shares the 10 common social media mistakes that individuals and companies make when creating--and maintaining a social media presence. The list, as Henson describes, is "wincingly bad" but we think its a friendly reminder for the social media pros to stay on top of their game.