In this project, me and my colleague Matteo created a sales presentation to introduce FC Barcelona to Airbnb as if we were working for Barca's sponsorship sales department.

1. FC BARCELONA x

2. HISTORY OF FC BARCELONA
Year of foundation
1899
Trophies won
95
Ballon d’Or won by Barcelona
players, the most in history
12
Clear identity, “Més que un club”
1

3. THE TROPHY ROOM
Titles
Trophies
Trophies
Trophies
UEFA Champions League

4. VALUES OF FC BARCELONA
HUMILITY
EFFORT
AMBITION
RESPECT
TEAMWORK

5. FC BARCELONA ON SOCIAL MEDIA

6. MOST POPULAR PLAYERS ON SOCIAL MEDIA
20M 20M 9M 2M
15M
36M
3M 2M
GERARD PIQUE’ DANI ALVES MEMPHIS DEPAY

7. FANBASE - SOCIOS
FC Barcelona fan clubs outside of Spain
156
Socios in the world
134K
City of Barcelona Rest of Catalunya Rest of the world

8. FANBASE - PENAS

9. WEBSITE IMPRESSIONS
Million average monthly
visits on fcbarcelona.com
2.7
Average pages per visit
3.4
Bounce rate, vs 63% of
realmadrid.com
48%
Average minutes per visit, vs
01:49 of realmadrid.com
2:46
Data from similarweb.com

10. WEBSITE TARGETING
Spain
24%
8%
7%
5%
United
States
Germany
United
Kingdom
56% Rest of
the world
18-24 25-34 35-44 45-54 55-64 65+
24%
32%
20%
12%
7% 5%
Data from similarweb.com

11. STADIUM ATTENDANCE
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
15/16 16/17 17/18 18/19 19/20 20/21 21/22
Camp Nou average attendance, LaLiga matches
A full stadium every game guarantees sponsors the
exposure they look for when they sign a partnership deal
Data from Transfermarkt

12. THE COMMUNITY OF BARCELONA
Million yearly visitors in the metropolitan
city of Barcelona before Covid pandemic
24.5
Home of countless sports events every
year – F1, MotoGP, ATP, EuroLeague
Hours flight from all major European cities
1.5
Most popular touristic destination in Europe
4°
Data from Ayuntament de Barcelona
Of tourists every year have been in Barcelona
before
50%

13. CURRENT PARTNERS
MAIN PARTNERS:
GLOBAL PARTNERS:

14. PREVIOUS ACTIVATIONS – THOM BROWNE

15. PREVIOUS ACTIVATIONS – THOM BROWNE

16. PREVIOUS ACTIVATIONS - BEKO
A promotional campaign addressing the
problem of childhood obesity by helping
parents feed their children in a healthier
way
70% of children in 18 countries said they
would be more interested in eating
healthy food if they knew their
favourite footballer ate healthy

17. ASSETS – SLEEVE PATCH

18. ASSETS – STADIUM SIGNAGE

19. ASSETS – PRESS CONFERENCE

20. ASSETS - HOSPITALITY

21. ASSETS – WEBSITE
OFFICIAL TOURISM PARTNER

22. ASSETS – TOURNEE EXPOSURE

23. ACTIVATIONS – IMAGE RIGHTS
Official
Global Sponsor
Rights to use FC Barcelona’s logo and label “Official Global
Sponsor” on website, social media, ads and promotions

24. ACTIVATIONS – MEET & GREET
Have your employees and
clients meet and watch games
with FC Barcelona legends
such as Carles Puyol,
Ronaldinho, Deco and Rivaldo

25. ACTIVATIONS – FOREIGN FANS
Collaboration to have FC Barcelona fans from outside
the metropolitan area of Barcelona enjoy a home game
with the convenience of an Airbnb accommodation.
We take you to Camp Nou to watch Barça play..
And save you 25% off the ticket!
Official
Global
Sponsor

26. ACTIVATIONS – TRAVEL WITH THE TEAM
Airbnb customers who purchase an accommodation to follow
FC Barcelona to an away game can win the chance to travel
with the team to the destination

27. ACTIVATIONS – GADGETS
FC Barcelona
gadgets to welcome
random Airbnb
guests in the city of
Barcelona

28. THE TEAM
MBA in Sports Management
@Real Madrid Graduate School
linkedin.com/in/girominimatteo
MBA in Sports Management
@Real Madrid Graduate School
linkedin.com/in/francesco-pazzi
FRANCESCO PAZZI MATTEO GIROMINI