Team UK Communications Proposal

1. TEAM UK APPLICATIONS
Communications Proposal
16 October 2013
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2. A WINNING TEAM MENTALITY
Unity, Motivation and Commitment
High-Level Communications Goals:
 Build Strong Team Identity
 Enhance Credible Leadership
 Support Clear & Shared Goals
 Encourage 2-Way Communication
 Reduce Attrition Rate
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3. STRONG BRAND, STRONG TEAM
“A Team To Identify With”
“Leaders To Relate To”
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4. UK APPLICATIONS OBJECTIVES
 Build pride in our FY14 Goal – “Become the customer’s automatic choice for
business applications”
 Achieve support and understanding for UK Applications Leadership Team’s 3 Strategic
Programmes:
oThe Business of SaaS
oThe Business of Competitive Advantage
oThe Business of People Excellence
 Encourage unity, motivation and commitment within the UK Applications team
 Recognise and reward top performers
oAimed at everyone
oBuild a high performing team
oEmploy our talent in support of our business initiatives
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5. COMMUNICATIONS STRATEGY
 Regular updates on 3 Strategic Leadership Programmes
 Deploy Team UK branding and “We’re in Business” motto
 Direct Communication from Leadership Team (OSN)
 Recognise and Reward Top Performers
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6. KEY MESSAGES
Top Line Message
We are the customer’s automatic choice for business applications
Strategic Message – The Business of SaaS
 Our SaaS business is growing fast
 SaaS is the future and provides big opportunity
 We will become the dominant Cloud vendor
Strategic Message – The Business of Competitive Advantage
 Our portfolio and best-of-breed solutions make us a no-brainer for
customers
 We have the depth of product and team support to win in every
competitive situation
 A career with us gives you the best chance of success in the industry
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Strategic Message – The Business of People Excellence
 We’re a strong team and committed to every individual’s success
 The leadership team will support your ambition and development
 Everyone can be successful
 Top performers will be recognized and rewarded

7. ACTIVITY/ACTIONS
 Launch Communication (written or video)
 Quarterly Leadership Team Communication
(Written or Video)
 Quarterly All Hands Meeting (Webcast)
 OSN Leadership Team Profile Building(On-Going)
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8. REGULAR COMMUNICATIONS SCHEDULE
ACTION
TIMING
Q2 FY14 – SaaS Focus
Quarterly Leadership Team Communication (Joint or Individual)
Second week November
Quarterly All Hands Call (Joint Team Call)
Quarterly Awards
Q3 FY14 – Competitive Advantage Focus
Second week December
Second week December
Quarterly Leadership Team Communication (Joint or Individual)
First week February
Quarterly All Hands Call (Joint Team Call)
Second week March
Quarterly Awards
Second week March
Q4 FY14 – People Excellence Focus
Quarterly Leadership Team Communication (Joint or Individual)
First week May
Quarterly All Hands Call (Joint Team Call)
Second week June
Quarterly Awards
Second week June
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