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Audience Research By François Ali
Find Your Tribe You are a Rah! I feel that this is not me and the majority of what it says doesn't link back to myself. I will take this in account when targeting my audience but I will be looking at other target audiences for my magazine.
Find Your Tribe continued... What is a ‘rah’? The audience that is represented for me on the previous slide, is shown to be a ‘individual’ class of people who enjoy parties and have lots of money to spend on various things for leisure purposes and to have fun doing a variety of different activities. This certain audience that is targeted is the group of society that I am going to focus my music magazine on, this would mean that I need to feature things in the magazine that appeal to this ‘individual’ audience.  Types of features ,[object Object]
There could also be information on places to go for a good night out or for a weekend with a group of friends, this could include gigs and festivals as this is usually done with a group of friends.
The cars that are advertised could be ‘4 x 4’s’ as this is what is said to be interesting towards the ‘Rahs’, this will satisfy another part of their lifestyle.
I could base my magazine on the ‘Indie’ genre of music as my tribe is very individual and unique.,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finally question eight, ‘which music TV channel do you prefer?’, the highest was MTV, this strengthens the fact that I need to advertise MTV and other well known music channels on TV.
Conclusion ,[object Object]
From the questionnaire I have found out that most of the teenagers find the Indie or rap genre of music as their favourite genre. This has given me an idea of what genres I need to focus on and I feel I will aim to target the Indie audience and will hope it will appeal to this particular genre.
From the find your tribe research I have found out that the tribe that I found myself in was the ‘rah’ tribe, this social group have a tendency to be able to party hard and not worry about the cost or the consequences, if this audience were to be targeted then I would have to have advertisements for most of the new technology and recent releases of music would probably be a good idea as well as the group do like to be popular and in with the latest things, this therefore could include new music and artists.
So having reflected on all these factors together I feel that I will target a young audience of the age 14-29 year olds into the ‘Indie’ music by making my theme of the magazine more about latest albums and feature a lot of up and coming artists, as well as well known established artistsand featuring gigs and festivals.
Audience research

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Audience research

  • 1. Audience Research By François Ali
  • 2. Find Your Tribe You are a Rah! I feel that this is not me and the majority of what it says doesn't link back to myself. I will take this in account when targeting my audience but I will be looking at other target audiences for my magazine.
  • 3.
  • 4. There could also be information on places to go for a good night out or for a weekend with a group of friends, this could include gigs and festivals as this is usually done with a group of friends.
  • 5. The cars that are advertised could be ‘4 x 4’s’ as this is what is said to be interesting towards the ‘Rahs’, this will satisfy another part of their lifestyle.
  • 6.
  • 7.
  • 8. Finally question eight, ‘which music TV channel do you prefer?’, the highest was MTV, this strengthens the fact that I need to advertise MTV and other well known music channels on TV.
  • 9.
  • 10. From the questionnaire I have found out that most of the teenagers find the Indie or rap genre of music as their favourite genre. This has given me an idea of what genres I need to focus on and I feel I will aim to target the Indie audience and will hope it will appeal to this particular genre.
  • 11. From the find your tribe research I have found out that the tribe that I found myself in was the ‘rah’ tribe, this social group have a tendency to be able to party hard and not worry about the cost or the consequences, if this audience were to be targeted then I would have to have advertisements for most of the new technology and recent releases of music would probably be a good idea as well as the group do like to be popular and in with the latest things, this therefore could include new music and artists.
  • 12. So having reflected on all these factors together I feel that I will target a young audience of the age 14-29 year olds into the ‘Indie’ music by making my theme of the magazine more about latest albums and feature a lot of up and coming artists, as well as well known established artistsand featuring gigs and festivals.