2. What kind of media institution might distribute your media product and why?
3. International Publishing Company I think that a media institution like IPC Media would be the best to distribute my magazine. This is because, although it already distributes music magazines such as "NME“ and "Guitar and Bass" my magazine is aimed at a younger audience than these, therefore there is a gap in the market for it. Furthermore, the fact that it already distributes such well known music magazines means that they have the necessary experience and loyal consumers who might be interested in a new branch of the music magazine ‘INDIvidual’. In addition, I believe that there is not another magazine like this in the market as it is aimed at Indie music with the main focus on new albums having the magazine shaped squared like an album cover, therefore I feel IPC Media will be interested in this new and fresh magazine ‘INDIvidual’!
