1. Frank Stienhans BST Innovation Center SAP frank.stienhans@sap.com July 15th 2009 Cloud Computing @ SAPSAP UK Worldtour © SAP 2009 / SAP World tour / Page 1

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3. Organization and Disclaimer Description Product Organization: SAP Business Solutions and Technology (BST) Large Enterprises: SAP Business Suite, SAP Large Enterprise On Demand SME: SAP All in One, SAP Business byDesign, SAP Business One Technology: SAP Business Objects, SAP NetWeaver Description Organization: SAP BST Innovation Center Explore innovation potential of new market and technology trends including On Demand, Virtualization, Cloud Computing, Web 2.0, Co-Innovation Communities, Rich User Experiences Description Disclaimer 1. The following content represent ideas and prototypes – not product announcements or commitments to productize 2. SAP is very interested in understanding the use cases and requirements you see. © SAP 2009 / SAP World tour / Page 3

5. Value

6. General Use Cases

7. ConclusionsCloud Computing Agenda Theme What could you do, if SAP would incorporate advanced forms of virtualization into our product and service offerings? © SAP 2009 / SAP World tour / Page 4

8. Cloud Computing Definition Application Providers Platform Providers Infrastructure Providers Service Providers 400,000 Developers + ISVs Definition from Consumer Perspective Trends Cloud Computing allows On Demand Software Provisioning with Zero-Installation & Automatic Configuration at low cost and immediate access in Scalable Data Centers. Selected Cloud Consumers & ISVs © SAP 2009 / SAP World tour / Page 5

9. Trends and Value of Cloud Computing Increase Business Agility, Increase R&D Efficiency Utility Computing On Demand Fulfillment Industrialization of IT From inflexible and long-term contracts to payment of metered usage From long running customer projects to immediate fulfillment of customer needs From Manufacturing to Automation and Standardizationof IT Business Value Breakthrough Consumption Experience of SAP Solutions Reduce IT Costs/CAPEX for SAP, Customers and Partners © SAP 2009 / SAP World tour / Page 6

10. Traditional Hosting vs. Amazon CloudHosting Costs of ERP for Development Traditional Hosting © SAP 2009 / SAP World tour / Page 7

11. Cloud ScalabilityAmazon Customer: Animotohttp://blog.animoto.com/ On April 14th 2008 Animoto provided a new plugin for facebook … © SAP 2009 / SAP World tour / Page 8

12. Impact on SAP Business Solutions and Technology Description Business Needs Improve R&D Efficiency Minimize Cost of consuming SAP Solutions (TCO) New Product Innovations New Service Innovations Opportunities Phase 1: SAP R&D Phase 2: Customer/Partner POC Phase 3: Products/Service Provide SAP Internal Cloud Piloting with SAP NetWeaver CE Reduce IT Costs Increase Developer Efficiency March 2009: Validate value of Cloud Enablement with customers and partners Potential for new products and services Status > 300 SAP employees as direct users from 16 countries > 4000 systems provisioned > 180.000 €Hosting Cost Savings Customer Validation started © SAP 2009 / SAP World tour / Page 9

14. Testing (Manual, Automated, Scalability)

15. Training

16. Demo / Workshops / Events

19. On Premise: Provisioning of productive landscapes

20. On Demand: Provisioning of productive services© SAP 2009 / SAP World tour / Page 10

21. SAP Employee Cloud Self Service DEMO 1 SAP Amazon AWS (Cloud Infrastructure) SAP Employee SAP Employee SAP Network Cloud Segment Metering Provisioning Configuration SAP Solutionhosted on EC2 SAP Cloud Enabling Services powered by SAP NetWeaver CE Amazon Network Amazon Web Services [ ec2 | s3 | SQS ] Configuration Metering Virtualization © SAP 2009 / SAP World tour / Page 11

23. No single Cloud Infrastructure today is ideal for all use cases (SLAs, Integration, Costs)

24. Every Cloud Infrastructure so far has significant proprietary elements in their interface, creating lock-in effect for consumers

25. SAP, Customers and Partners are interested in Standardization of Cloud APIsSAP Employee SAP Employee Metering Provisioning Configuration SAP Solution SAP Cloud Enabling Services powered by SAP NetWeaver CE ! ! Cloud Infrastructure Configuration Metering Virtualization © SAP 2009 / SAP World tour / Page 12

26. Cost Characteristics of Cloud InfrastructuresReal World Examples of using one SAP ERP System © SAP 2009 / Page 13 Monthly Consumption Customer Demo incl. 1 week Development 7.5% Local Development 10h / Workday 30.0% Central Systems 24h / 7 days 100% Workshop 1 day 1.4%

27. Cloud Production Chain(SAP Internal) Suite Composite SAP NetWeaver Deploy Deploy OS + NW OS Create Appliance Create Appliance Instantiate Instantiate OS + SAP NetWeaver OS + NW + Suite Composite New Content Cloud Instances Virtual Appliance Library Operating System © SAP 2009 / SAP World tour / Page 14

28. Effect Automated Functional Tests(SAP Internal) Parallelize test case execution via Cloud Computing at No additional cost Allocated machines Automated Test Controller Cloud Services Amazon ec2 Virtualization T T T T T T T T Legend Test Case time Machine 8 night hours © SAP 2009 / SAP World tour / Page 15

29. Ideal Cloud Computing Infrastructure ApplicationVirtualization Abstraction Layer Automatic Operations Hardware Virtualization Abstraction Layer (HW) Virtualization, Application Virtualization and Cloud Computing SAP Solution & Platform Operating System Hardware Reap the benefits & Do not pay the price of complexity © SAP 2009 / SAP World tour / Page 16

30. SAP NetWeaver CE in the Cloud Trial Usage DEMO 2 Customer in control of SAP Cloud Account Administrator Customer SAP Amazon Virtual Appliance: Developer Studio SAP Employee NWDS VPN Client Cloud Plugin SOA Interface VPN Server NW CE Metering Provisioning Configuration SAP Cloud Services hosted on EC2 and powered by SAP NetWeaver CE Customer: SAP NetWeaver CEhosted on EC2 Amazon Web Services Configuration Metering © SAP 2009 / SAP World tour / Page 17

31. Cloud Segments SAP SAP Cloud Firewall Cloud Segment Appliance Cloud Accounting & Operations (Multi-Tenant) Gate Gate VPN ISV Firewall Cloud Segment Appliance Gate Gate Gate VPN Customer Firewall Cloud Segment Appliance Gate Gate VPN Gate= Appliance for Secure Network Integration © SAP 2009 / SAP World tour / Page 18

32. Cloud Landscape: CRM CRM Application Analytics CRM Server TREX Server BW Server CRM DB BW DB DEMO 3 SAP CRM Landscape <Landscape name=“CRM Landscape" description=“Experimental CRM Landscape" > <Servers> <Server id=“CRM_Application" imageid="ami-abb057c2:snap-addf37c4" description=“CRM" /> <Server id=“CRM_Analytics" imageid="ami-abb057c2:snap-acdf37c5" description=“Analytics"> <Param name="hostname.ISABW.cloud.sap.corp" value=“CRM_Application" type="put" /> <Param name="hostname.ISASLES.TCS.SAPCOD.CORP" value="CRM_Application" type="get" /> </Server> </Servers> </Landscape> © SAP 2009 / SAP World tour / Page 19

33. Cloud Landscape: SAP NetWeaver Cluster DEMO 4 SAP NetWeaverCluster SAP NetWeaver Web Dispatcher SAP NetWeaverCentral Instance SAP NetWeaverDialog Instance SAP MaxDB Instance © SAP 2009 / SAP World tour / Page 20

35. Cloud Landscape: Dynamic SAP NetWeaver Cluster Load Monitoring Service Dynamic Provisioning Controller Provisioning Service DEMO 5 SAP NetWeaverCluster SAP NetWeaver Web Dispatcher SAP NetWeaverDialog Instance SAP NetWeaverCentral Instance SAP MaxDB Instance Amazon Web Services © SAP 2009 / SAP World tour / Page 22

36. Usage of SAP Employee Self ServiceRecent Survey Result © SAP 2009 / Page 23

38. Significant potential value in the domain of non-mission critical use casesexist today

40. mail to: frank.stienhans@sap.com © SAP 2009 / SAP World tour / Page 24

41. Thank you! © SAP 2008 / DKOM 08 / <Session ID> Page 25 © SAP 2009 / SAP World tour / Page 25