What is the difference between an Incubator vs accelerator? In this presentation, we will explain the difference between an Incubator vs accelerator by using the business model canvas as a framework to assess where it fits
4. ● Lean startup principles
○ Business model validation
● Working infrastructure
○ Internal Job forum allowing
staff to join the startup for
short assignments, good for
fostering corporate innovation
cultural
○ External on-demand
employees like upwork vs.
freelancer vs. fiverr vs. guru
site sub site
● Mentor network
● Business model validation
● Funding & reporting governance
○ Quarterly reporting and
funding request (i.e. list
assumptions to test, and how
and when)
● Customer traction. Focus is
Product/Market fit
● Articulate the problem,
value proposition, plan to
scale, why to “back” this
team/idea.
● Define the team and
founders
● Key milestone, return and
fund/ resources required
● SAFE Note - no-loan funding
with % rights at raising time on
based on funds injected and
valuation
● Convertible Note - funding loan
with equity rights/terms
● Collaboration Deed - fully
funded, wages etc. own IP but
specific options to commercialize
● Business loan/Private
investors/bootstrapping
INCUBATION TO ACCELERATION
Pitch AccelerateIncubate
Moving an idea into a new business model
5. Incubator key focus:
“product/market fit”.
Its aim is to validate,
through experimentation,
that the unique value
proposition addresses a
customer segment(s) and
their problem
An Incubator’s focus is about ensuring Value Proposition and Customer Segment are validated
(e.g. find product/market fit)
This means giving it the right resources (i.e. funds, freedom) and mentor/network support to explore
the problem area within a set time frame to find the product/market fit
Incubator
Incubating an idea is like
Incubating an egg – you need to
ensure you have the right
temperature (i.e. sufficient
money), humidity (i.e. spend
cadence) , turning the egg (i.e.
validating the ideas) and
environment (i.e. mentor network,
office space/ resources)
INCUBATION TO ACCELERATION
Incubator focuses on 2 key areas of the business model
6. Hatching key focus:
“Reach more people”.
Its aim is find resources (ie
money/team or both) to
continue growing the
customer base and
proving “traction”
Once product/market fit (i.e traction) has been established, its time to “nurture” its growth by focusing on Channel.
One way to do this is access funds, team and a structured program through VCs, Accelerator or Private
A pitch is your reason to “scale up”. Its how you going to Channel or distribute your solution to reach
more customers. A pitch therefore is a plan on how you going to exploit the Customer Segment with
your validated Value Proposition. Learn more about Pitching here
Hatching out
This is the stage where you
have validated product/market fit
and need funds/ team to scale
your idea by “pitching” your it for
funds at a VC, angel investor, an
internal or external accelerator,
corporate growth board etc.
INCUBATION TO ACCELERATION
Moving between Incubator and Accelerator, this where Channel is the focus
7. This assumes your business model’s most critical assumptions have, to large extend, being proven. You have
demonstrated a clear product/market fit and have shown (repeatability) customer traction
This is about validating other aspect of your business model – including pricing model, formalizing
partnerships, building repeatable process
Accelerator
A structured approach to
accelerate the “testing” of the
other aspects of your business
model assumptions
Accelerating key focus:
“Validating other area”.
Its aim is continue to
validate other important
assumptions of your
business model
INCUBATION TO ACCELERATION
From incubating to accelerating
Editor's Notes
Hello everyone. It’s a pleasure to come here today and to present to you the journey of our ventures. This is actually rare thing we talk about our model as it keeps change.
As you can see there are 2 businesses on the slide: Red Garage Ventures and HIVERY. My talk will explain how these ventures comet to being and how Coke helped us along the way.
So where do I start?
Will, Coke wondered if they could go all the way back to the beginning—before the startup, before the business plan, before the product, even before the idea.
They didn’t want to create an accelerator or incubator. They wanted to find a way to truly partner and co-create with proven “rock star” founders.
Coke would bring huge assets and global reach – and huge opportunities.”
Coke wanted to invent in the PERSON rather than the IDEA. None of us joined with an idea.
They wanted to recruit DO’ers!
Lets explore the idea of “Coke’s Formula for co-creating with startups.”
Hello everyone. It’s a pleasure to come here today and to present to you the journey of our ventures. This is actually rare thing we talk about our model as it keeps change.
As you can see there are 2 businesses on the slide: Red Garage Ventures and HIVERY. My talk will explain how these ventures comet to being and how Coke helped us along the way.
So where do I start?
Will, Coke wondered if they could go all the way back to the beginning—before the startup, before the business plan, before the product, even before the idea.
They didn’t want to create an accelerator or incubator. They wanted to find a way to truly partner and co-create with proven “rock star” founders.
Coke would bring huge assets and global reach – and huge opportunities.”
Coke wanted to invent in the PERSON rather than the IDEA. None of us joined with an idea.
They wanted to recruit DO’ers!
Lets explore the idea of “Coke’s Formula for co-creating with startups.”
Hello everyone. It’s a pleasure to come here today and to present to you the journey of our ventures. This is actually rare thing we talk about our model as it keeps change.
As you can see there are 2 businesses on the slide: Red Garage Ventures and HIVERY. My talk will explain how these ventures comet to being and how Coke helped us along the way.
So where do I start?
Will, Coke wondered if they could go all the way back to the beginning—before the startup, before the business plan, before the product, even before the idea.
They didn’t want to create an accelerator or incubator. They wanted to find a way to truly partner and co-create with proven “rock star” founders.
Coke would bring huge assets and global reach – and huge opportunities.”
Coke wanted to invent in the PERSON rather than the IDEA. None of us joined with an idea.
They wanted to recruit DO’ers!
Lets explore the idea of “Coke’s Formula for co-creating with startups.”
Hello everyone. It’s a pleasure to come here today and to present to you the journey of our ventures. This is actually rare thing we talk about our model as it keeps change.
As you can see there are 2 businesses on the slide: Red Garage Ventures and HIVERY. My talk will explain how these ventures comet to being and how Coke helped us along the way.
So where do I start?
Will, Coke wondered if they could go all the way back to the beginning—before the startup, before the business plan, before the product, even before the idea.
They didn’t want to create an accelerator or incubator. They wanted to find a way to truly partner and co-create with proven “rock star” founders.
Coke would bring huge assets and global reach – and huge opportunities.”
Coke wanted to invent in the PERSON rather than the IDEA. None of us joined with an idea.
They wanted to recruit DO’ers!
Lets explore the idea of “Coke’s Formula for co-creating with startups.”
Hello everyone. It’s a pleasure to come here today and to present to you the journey of our ventures. This is actually rare thing we talk about our model as it keeps change.
As you can see there are 2 businesses on the slide: Red Garage Ventures and HIVERY. My talk will explain how these ventures comet to being and how Coke helped us along the way.
So where do I start?
Will, Coke wondered if they could go all the way back to the beginning—before the startup, before the business plan, before the product, even before the idea.
They didn’t want to create an accelerator or incubator. They wanted to find a way to truly partner and co-create with proven “rock star” founders.
Coke would bring huge assets and global reach – and huge opportunities.”
Coke wanted to invent in the PERSON rather than the IDEA. None of us joined with an idea.
They wanted to recruit DO’ers!
Lets explore the idea of “Coke’s Formula for co-creating with startups.”