Workshop taught to the advertising department of advertising Timerlin Institute at Souther Methodist University. Based on the development of a personal brand focused on use Internet and social networks. ---------------------------------- Workshop impartido para el departamento de publicidad del Timerlin advertising Institute de la Souther Methodist University sobre el desarrollo de una marca personal centrada en Internet y en redes sociales.

1. #Personal Branding
DR. FRANCISCO REJÓN-GUARDIA
Workshop #PbradingTAI

2. #Personal Branding| @franrejon

3. #Personal Branding| @franrejon

4. #Personal Branding| @franrejon

5. #Personal Branding| @franrejon

7. We are slaves

8. “Is the practice of searching for one's own name, pseudonym, or screen
name on a popular search engine in order to review the results”
#Personal Branding| @franrejon

9. #Personal Branding| @franrejon

10. Doesn’t exist
#Personal Branding| @franrejon

11. #Personal Branding| @franrejon

12. #Personal Branding| @franrejon

13. URL CONCEPT: FRANCISCO REJÓN GUARDIA NAME CONTENT SCORE CHANGE
1 Francisco Rejón-Guardia - Google Scholar Citations GOOGLE SCHOLAR ACADEMIC 1 NO
2 Francisco Rejón Guardia - Departamento de ... UGR PROFILE ACADEMIC 1 NO
3 CV – Francisco Rejón Guardia | #Franrejon blog MY BLOG PERSONAL 1 NO
4 Educational Applications of Clickers in University Teaching EDUCATION PAPER ACADEMIC 1 NO
5 Francisco Rejón Guardia - España | LinkedIn LINKEDIN ACADEMIC 1 NO
6 Motivational Factors that influence the Acceptance of ... - Ideas WORKING PAPER ACADEMIC 1 NO
7 Fran Rejón website. Página web de Francisco Rejón Guardia. WEB PAGE PERSONAL 1 NO
8 Francisco Rejón-Guardia - ResearchGate RESEARCHGATE ACADEMIC 1 NO
9 De todo un poco | #Franrejon blog 2º WEB PAGE PERSONAL 1 NO
10 Francisco Rejón-Guaria - Publications - ResearchGate RESEARCHGATE ACADEMIC 1 NO
11 Curso: “El mundo de la moda en las redes sociales” WORKSHOP ABOUT FASHION ACADEMIC 1 NO
12 Francisco Rejón y Guardia - Info de la persona - Búsqueda YASNI GENERAL 0 YES
TOTAL 11
#Personal Branding| @franrejon

14. #Personal Branding| @franrejon

15. #Personal Branding| @franrejon

16. WE MUST TO BE AN INFLUENTIAL
In any topic
#Personal Branding| @franrejon

17. ACTION PLAN
GOAL
#Personal Branding| @franrejon

18. #Personal Branding| @franrejon

19. 1.Your personal name
(not company service)  you are your own
company
#Personal Branding| @franrejon
Louise Veronica Ciccone  MADONNA
Christopher Kutcher  ASHTON KUTCHER
Sean John Combs PUFF DADDY

20. 2. What is your target?
#Personal Branding| @franrejon

21. 3. Be specific with your personal tag/slogan?
#Personal Branding| @franrejon

22. 3. Be specific with your personal tag/slogan?
#Personal Branding| @franrejon
“Creating strategic advantages now
with the social standards of the future”

23. 4. Be professional and have fun
(your are a real person)
#Personal Branding| @franrejon

24. 5. Know what you want to be known for…
What is your specialty?
(teach, learn, blog, creativity, advertising, ma
rketing…)
#Personal Branding| @franrejon

25. 6. Know your story (be personal).
#Personal Branding| @franrejon

26. 7. Be yourself  accentuate your hobbies
#Personal Branding| @franrejon
Earn money, transforming your hobbies in your job

27. 8. Be consistent (short and long term).
same picture, same slogan, same image
Integrated Marketing Communication (IMC)
9. Get out there (open a blog now, Facebook
page, Twitter profile) networks
10. Think long term (effort in your personal
branding)
#Personal Branding| @franrejon

28. #Personal Branding| @franrejon

29. 1. Make your personal brand
2. Webpage/blog
3. Networks
4. Be genuine – provide value – build culture
#Personal Branding| @franrejon

30. Webpage/blog
#Personal Branding| @franrejon

31. Webpage/blog
#Personal Branding| @franrejon
Audience
Specialty
Visual identity
Start point

32. Search Engine Optimization
#Personal Branding| @franrejon

33. #Personal Branding| @franrejon

34. #Personal Branding| @franrejon

35. #Personal Branding| @franrejon

36. #Personal Branding| @franrejon

37. 1. Make your personal brand
2. Webpage/blog
3. Networks
4. Be genuine – provide value – build culture
#Personal Branding| @franrejon

38. Networks
#Personal Branding| @franrejon

39. Social Media Optimization
#Personal Branding| @franrejon

40. At the beginning we are an egg
Up to you to be something else
#Personal Branding| @franrejon

41. Networks
#Personal Branding| @franrejon

42. Networks
#Personal Branding| @franrejon
Public fan page
Don t use a personal profile
Promote your own content
Be curators  Content curation is the process of
collecting, organizing and displaying information relevant to a particular
topic or area of interest.

43. Networks
#Personal Branding| @franrejon

44. Networks
#Personal Branding| @franrejon
Discover the best time (prime time)
Promote your own content
Be curators
Be grateful (followers and comments)
Be interesting
Asymmetric follow

45. Networks
#Personal Branding| @franrejon
Use Your LinkedIn Profile as a Resume
Improve your network (add your blog)

46. Networks STRATEGY
#Personal Branding| @franrejon
1. Post in your blog
2. Promote facebook your page
3. Tweet this post
4. Add to Linkedin

47. #Personal Branding| @franrejon

49. NEXT TREND - GROWTH HACKER
#Personal Branding| @franrejon

50. #Personal Branding| @franrejon

52. GRACIAS
franrejon@ugr.es
gmail.com