New DAM 2016 orchestration - ES DAM when Enterprise workflows meets Enterprise DAM to leverage your value by your brand. TECHLAB: Creative Workflows & DAM: How leading brands are going from back-of-the-napkin designs to global digital experiences in record time. Fred Sanuy and Jill Talvensaari will show you how a top retailer has made its DAM the heart of an efficient creative workflow for digital asset review, iteration, approval, and distribution. You’ll see how the solution integrates seamlessly with existing technologies, downstream workflows, and the role of HTML5 for cross channel experiences. The Great DAM Bake Off The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest digital asset management solutions. Attendees will help crown the "2016 Tastiest DAM" in a fast-paced, entertaining set of competitive demos. DAM vendors will present a series of short, focused demos (of the same features, so you can compare apples-to-apples), showing how their systems address specific business use cases. An expert panel of judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top? ES at the Heart of your Strategy Digital Asset Management Multi-Taxonomy & Metadata fields with Access Control Business Workflow Mapping Marketing Automation Omni-channel 360 capabilities Video support Custom Brand Portal Social Content Management Content Integration DALIM BACK OFF Video : https://youtu.be/CnerJv5Xei4?list=PLEwSdxZ06AqnNLQd5itOEWu4i2EPoJJge

1. ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM
Digital asset management in 2016 is no simple task. Today’s
customers consume content everywhere, so brand experiences
have to meet them on all their preferred devices, platforms, and
channels—at just the right times. That means the modern DAM
has to play many roles: content producer, brand manager,
workflow automation system, digital rights manager, remote
proofing solution, job tracker, and secure asset archive.

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CHANNEL
CHANNEL
Customer Journey
ALIGNMENT + OPTIMIZATION OF MARKETING CHANNELS FOR KEY CUSTOMER
AWARENESS CONSIDERATIO PURCHASE RETENTION ADVOCACY
public relations
advertising
email
search
web site
blogs
reviews
social
video direct sales
eCommerce
inStore
dealers
fulfilment
packaging
surveys influencer outreach
promotions
social
interview
inbox promotions
tips & tricks
helpdesk
COORDINATED - MARKETING PRODUCTION PLATFORM
in-house agencies producers distributors

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Demand for Content
Causes Stress across Communications, Creative, and Customers

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Marketing Enterprise
CHALLENGES OF AN IN-HOUSE MARKETING TEAM
SIZE OF IN-HOUSE MARKETING TEAMS NECESSITY FOR CONTINUOUS INNOVATION
LIMITED TECHNOLOGY RESOURCES!

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Multi-Channel Integration
APPLICATIONS, WORKFLOWS, SERVICES & DATA REPOSITORIES IN DISPARATE LOCATIONS
EXTERNAL
ERP
MEDIA
Web
Social
eCommerce
Print
Apps

7. © 2016 IO Integration, Inc. All rights reserved.
Multi-channel Output

8. © 2016 IO Integration, Inc. All rights reserved.
Everything is an Asset

9. © 2016 IO Integration, Inc. All rights reserved.
DAM - A Single Source of Truth

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Rapid Deployment and Integration
KEY TO SUCCESS – START SMALL. CRAWL, WALK, RUN APPROACH.
00
Audit
01
Vision
03
Design
02
Integration
DESIGN
04
Launch
EUUSER EXPERIENCE
utility, ease of use and efficiency
IA INFORMATION ARCHITECTURE
Analysis and design
VP PROCESS VISUALIZATION
Business Process Analysis
SPECIFIC NEEDS
VISION
List of Needs

11. © 2016 IO Integration, Inc. All rights reserved.
Technology Adoption Plane
FAMILIARITY USE
AWARENESS ENGAGEMENT
TIME
USERS