Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage to the audience. See how a content marketing can drive sales through this presentation.

1. How content marketing drive
sales?
By freakout
How
HOW COULD CONTENT MARKETING DRIVE SALES?

2. “Content marketing is the marketing and business process for
creating and distributing relevant and valuable content to attract, acquire,
and engage a clearly defined and understood target audience – with the
objective of driving profitable customer action.”
Sales “The activity ”a transaction”
or business of selling products or services. (tangible or intangible) “

3. id.foutap.com
Learn from The Top 5 Attitude of a good Salesman

4. Before you create the content, you have to ensure who’s your audience, competitor and your
capability
Don’t tell the story, shout the message that has emotional value
Good Listener & Story teller

5. Consistency is a key, build content for commitment not appointment.
Patience and Persistence

6. Always Know The Reason
People Know -> People Want -> People Need
‘People don’t buy what you do, they buy WHY you do it.’ - simon sinek

7. Wherever and whenever the crowd gathered & whatever they talked, you
must been there.
The right man at the right time

8. First impression at the first date is very important, for 2nd & next? That your
responsibility
Try to look and feel good

9. Native advertising
is a form of paid media where
the ad experience follows the natural form
of the user experience in which it is placed
WHY NATIVE ADS?

10. id.foutap.com
Ad Blindness People Don’t Click Ads Poor User Experience
What is our challenge in digital ads?
Audiences try to avoid
advertising
Most people unintentionally
click the ads
Because of avoiding ads, the
message of the ads can’t be
delivered to the audiences
well

11. id.foutap.com
This is Ad Blindness. Heatmap shows us
what audiences look at. Less heat for Banner Ads.

12. ACCIDENTAL CLICK
Up to 50% of clicks on mobile banner
ads are accidental
68%"I'm fine with seeing ads but only if they
are not annoying"
Source: www.vieodesign.com/blog/new-data-why-people-hate-ads

13. id.foutap.com
81% of Indonesian Urban
society keep track on news
and information regularly
Smartphone is one biggest
key media to gain
information
ENTERTAINMENT
SOCIAL ISSUES
POLITICS AND GOVERNMENT
SPORTS, RELIGION, TECH
However, Entertainment
and Social Issues are the
two most popular contents
Source: Online News Consumption Study Indonesia | December 2015
Summary of Online News Consumption in Indonesia

14. id.foutap.com
Share of web page views:
Laptops and Desktops
Share of web page views:
Mobile Phones
Share of web page views:
Tablets
28% 70% 3%
Source: WeAreSocial.sg
Share of Web Traffic in Indonesia

15. id.foutap.com
Adapting the publishers - In their feed.

16. If Romeo is Content MarketingNative Ads must Be Juliet!

17. あ
り
が
と
う
ご
ざ
い
ま
し
た
You Create The Story, We Spread The Message