Fred Goffin

Brussels Area, Belgium, Begium Belgium

Strategic Planner at Colruyt Group

Advertising / Marketing / PR

Broad entrepreneurial local & international experience in Marketing, Communications and Advertising. Driven by strategic planning. Able to bring full creativity and ROI together into a relevant consumer storytelling. Using the latest insights from cognitive science (Consumer Psychology) My motto: "fuel for business & best practices". Specialties: * Brand Strategic Planning & Change management. Defining the layers of the brand (& business model) that will make it a compelling force (Brand Equity, Positioning & Creative territory), disruptive innovation. * Marketing & Communication strategy * Research & cognitive science (Consumer psychology) * Brand Activation (Sales Promotions) * Medi...