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The  State  of  E-­‐  &  Mobile-­‐Learning
#Market  Data  #Trends  #e-­‐Learning  #Mobile  Learning
www.freedactics.com
2
e-­‐Learning
„    learning,  facilitated  and  supported    by  the  use  of  informaAon  and  
communicaAons  technology..”

3
How  is  it  adopted?
Some  Market  Data  from  Germany  in  2012
523 Mio
Revenue  of  e-­‐Learning    
industry
58%
of  people  spend  10$    
or  more  on  e-­‐Learning    
92%
of  companies  use  e-­‐  
or  blended  Learning
http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/
 ƼSo in 2012 it was already well adopted!
 ƼBut mhh, what about mobile?
6
It’s  eaAng  the  world
0
2,000
4,000
6,000
8,000
Population Adults Literate Adults Mobile Smartphones PCs Tablets
2014 2017
The  World  in  2017    in  millions  (forecast  base)
http://www.slideshare.net/bge20/2013-11-mobile-eating-the-world
7
Mobile  technology  creates  a  new    context  of  usage.  The  most  important  
paUern  is  to  be  “always-­‐on”.    
Ahonen
8
77  %  of  Companies  in  Germany  use  mobile  Learning  already.  
http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/
9
are  User    created  Contents
Content  Sharing  and  Social    
Networking    
are  important  paUerns    
in  mobile  media  usage……
Share of User Created Content exceeds
http://www.kpcb.com/blog/2014-internet-trends
10
…  and  so  they  are  for  Mobile  Learning.    Many  Companies  use  Social  
Networking  for  EducaAonal  Purposes.
 ƼAnd what about end-users?
12
We  conducted  some  Market  Research  and  found  out,  that  …..
Ƅ
ƄƄƄ
ƄƄ
ƄƄƄ
Ƅ
ƄƄƄ
ƄƄ
ƄƄƄ
Ƅ
ƄƄƄ
ƄƄ
ƄƄƄ
Ƅ
ƄƄƄ
ƄƄ
ƄƄƄ 90  %  of  Students  use  Smartphones  
…  and  they  use  it  extensively  
30%  use  Mobile  Learning
Well,  mobile  Learning  is  not  so  adopted  yet…
Online Survey
 ƼBut mobile Education is about to take off….
14
Global  mobile  educaAon  market  volume  from  2011  to  2020
in  billion  U.S.  dollar.  (forecast)
0
10
20
30
40
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
http://www.statista.com/statistics/273960/global-mobile-education-market-volume/
15
Compound  annual  growth  rate  of  free  and  paid  educaAon  app  downloads  worldwide  from  2012  to  2017
in  percent….
0
60
120
180
240
Free Paid
178188 180
239
Educational Average
http://www.statista.com/statistics/273971/cagr-of-free-and-paid-education-app-downloads-worldwide/
16
Compound  annual  growth  rate  of  the  fastest-­‐growing  e-­‐learning  segments  worldwide  from  2012  to  2017
in  percent
0
12 1/2
25
37 1/2
50
Language Corporate e-Learning Serious Gaming Social / Communities
41.1
29.9
23
2020
http://www.statista.com/statistics/273946/cagr-of-the-fastest-growing-e-learning-segments-worldwide/
facebook
facebook.com /yourcompany
twi1er
twitter.com /yourcompany
linkleidn
linkledin.com /yourcompany
mail
infoyour. /yourcompany
dribble
dribble.com/yourcompany
skype
skype.com /yourcompany
THANK  YOU  FOUR  WHATHING
Danke!
18
Contact  us  on    
www.freedacAcs.com  
support@freedacAcs.com

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State of Mobile Education

  • 1. The  State  of  E-­‐  &  Mobile-­‐Learning #Market  Data  #Trends  #e-­‐Learning  #Mobile  Learning www.freedactics.com
  • 2. 2 e-­‐Learning „    learning,  facilitated  and  supported    by  the  use  of  informaAon  and   communicaAons  technology..”

  • 3. 3 How  is  it  adopted? Some  Market  Data  from  Germany  in  2012 523 Mio Revenue  of  e-­‐Learning     industry 58% of  people  spend  10$     or  more  on  e-­‐Learning     92% of  companies  use  e-­‐   or  blended  Learning http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/
  • 4.  ƼSo in 2012 it was already well adopted!
  • 5.  ƼBut mhh, what about mobile?
  • 6. 6 It’s  eaAng  the  world 0 2,000 4,000 6,000 8,000 Population Adults Literate Adults Mobile Smartphones PCs Tablets 2014 2017 The  World  in  2017    in  millions  (forecast  base) http://www.slideshare.net/bge20/2013-11-mobile-eating-the-world
  • 7. 7 Mobile  technology  creates  a  new    context  of  usage.  The  most  important   paUern  is  to  be  “always-­‐on”.     Ahonen
  • 8. 8 77  %  of  Companies  in  Germany  use  mobile  Learning  already.   http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/
  • 9. 9 are  User    created  Contents Content  Sharing  and  Social     Networking     are  important  paUerns     in  mobile  media  usage…… Share of User Created Content exceeds http://www.kpcb.com/blog/2014-internet-trends
  • 10. 10 …  and  so  they  are  for  Mobile  Learning.    Many  Companies  use  Social   Networking  for  EducaAonal  Purposes.
  • 11.  ƼAnd what about end-users?
  • 12. 12 We  conducted  some  Market  Research  and  found  out,  that  ….. Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ 90  %  of  Students  use  Smartphones   …  and  they  use  it  extensively   30%  use  Mobile  Learning Well,  mobile  Learning  is  not  so  adopted  yet… Online Survey
  • 13.  ƼBut mobile Education is about to take off….
  • 14. 14 Global  mobile  educaAon  market  volume  from  2011  to  2020 in  billion  U.S.  dollar.  (forecast) 0 10 20 30 40 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 http://www.statista.com/statistics/273960/global-mobile-education-market-volume/
  • 15. 15 Compound  annual  growth  rate  of  free  and  paid  educaAon  app  downloads  worldwide  from  2012  to  2017 in  percent…. 0 60 120 180 240 Free Paid 178188 180 239 Educational Average http://www.statista.com/statistics/273971/cagr-of-free-and-paid-education-app-downloads-worldwide/
  • 16. 16 Compound  annual  growth  rate  of  the  fastest-­‐growing  e-­‐learning  segments  worldwide  from  2012  to  2017 in  percent 0 12 1/2 25 37 1/2 50 Language Corporate e-Learning Serious Gaming Social / Communities 41.1 29.9 23 2020 http://www.statista.com/statistics/273946/cagr-of-the-fastest-growing-e-learning-segments-worldwide/
  • 17. facebook facebook.com /yourcompany twi1er twitter.com /yourcompany linkleidn linkledin.com /yourcompany mail infoyour. /yourcompany dribble dribble.com/yourcompany skype skype.com /yourcompany THANK  YOU  FOUR  WHATHING Danke!
  • 18. 18 Contact  us  on     www.freedacAcs.com   support@freedacAcs.com