The State of E-­‐ &
Mobile-­‐Learning #Market Data #Trends #e-­‐Learning #Mobile Learning www.freedactics.com

2 e-­‐Learning „ learning,
facilitated and supported by the use of informaAon and communicaAons technology..”

3 How is it adopted?
Some Market Data from Germany in 2012 523 Mio Revenue of e-­‐Learning industry 58% of people spend 10$ or more on e-­‐Learning 92% of companies use e-­‐ or blended Learning http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/

 ƼSo in 2012 it
was already well adopted!

 ƼBut mhh, what about
mobile?

6 It’s eaAng the world
0 2,000 4,000 6,000 8,000 Population Adults Literate Adults Mobile Smartphones PCs Tablets 2014 2017 The World in 2017 in millions (forecast base) http://www.slideshare.net/bge20/2013-11-mobile-eating-the-world

7 Mobile technology creates a
new context of usage. The most important paUern is to be “always-­‐on”. Ahonen

8 77 % of Companies
in Germany use mobile Learning already. http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/

9 are User created
Contents Content Sharing and Social Networking are important paUerns in mobile media usage…… Share of User Created Content exceeds http://www.kpcb.com/blog/2014-internet-trends

10 … and so they
are for Mobile Learning. Many Companies use Social Networking for EducaAonal Purposes.

 ƼAnd what about end-users?

12 We conducted some Market
Research and found out, that ….. Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ 90 % of Students use Smartphones … and they use it extensively 30% use Mobile Learning Well, mobile Learning is not so adopted yet… Online Survey

 ƼBut mobile Education is
about to take off….

14 Global mobile educaAon market
volume from 2011 to 2020 in billion U.S. dollar. (forecast) 0 10 20 30 40 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 http://www.statista.com/statistics/273960/global-mobile-education-market-volume/

15 Compound annual growth rate
of free and paid educaAon app downloads worldwide from 2012 to 2017 in percent…. 0 60 120 180 240 Free Paid 178188 180 239 Educational Average http://www.statista.com/statistics/273971/cagr-of-free-and-paid-education-app-downloads-worldwide/

16 Compound annual growth rate
of the fastest-­‐growing e-­‐learning segments worldwide from 2012 to 2017 in percent 0 12 1/2 25 37 1/2 50 Language Corporate e-Learning Serious Gaming Social / Communities 41.1 29.9 23 2020 http://www.statista.com/statistics/273946/cagr-of-the-fastest-growing-e-learning-segments-worldwide/

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