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#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...

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Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost. Presented at Content Jam, Chicago, 2014.

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The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey. The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing. Enterprise-wide marketing is not an option. The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand. Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.

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The Content Marketing Strategic Workshop, a unique one-day executive event, will leave you with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience. The workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions.

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Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are "In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah." Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks. So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.

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In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

10 Insightful Quotes On Designing A Better Customer Experience

Yuan Wang

Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent. Learn more about our solutions at business.linkedin.com/talent-solutions

From Unaware to Hired: Driving Leads Through Content Marketing

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A brand is defined by the summation of conversations taking place about it—online and offline. Although, this statement has always been true, the online component has never been easier of the two to measure. That is why, having the right narrative in play has never been more important. During this session, we will explore real world examples of proactive and reactive narratives, and the must-knows of leveraging digital PR to grow, position, protect and propagate brands.

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A resource to help with your social media tools audit featuring a comprehensive list of the leading social media tools, highlighting some of the more recommended ones. This guide divides social media tools into 10 major categories: Employee Advocacy, Influencer Marketing, Content Marketing, Visual Social, Engagement Marketing, Analytics, Listening, Social Media Dashboard, Social Selling, and Social Media for Customer Service.

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With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies. You'll learn: - Why social is potentially more impactful for B2B than B2C - The biggest areas of opportunity for B2B social media - The 3 types of social CMOs - How to manage expectations and find your internal champions - Unexpected ways to glean actionable insights from social data - Real-world use cases and best practices from CMOs just like you

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Groupon recently had its fifth birthday. Though still considered to be a young enterprise, the brand is valued at more than $6 billion, operates in 48 countries and is considered one of the fastest growing companies in history. The company’s growth is remarkable, but it hasn’t always been easy. A couple years ago, Groupon acquired an international subsidiary, and in the blink of an eye, this North American startup became a global powerhouse with new customers in dozens of countries. Groupon needed to find a way to manage consumer relationships, at scale. Here's how they did it.

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The Announcement -- Oracle buys Compendium -- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud -- The transaction has closed -- About Compendium -- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles -- Established in 2007, Compendium is headquartered in Indianapolis, IN -- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others -- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle -- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey -- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics -- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty Oracle and Compendium -- Oracle Eloqua and Compendium creates an advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle for an exceptional customer experience -- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns -- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels -- Oracle Analytics and Big Data solutions to improve measurement and performance -- Together, Oracle and Compendium are expected to increase customer engagement, drive top-line revenue and improve the return on marketing investment -- Compendium’s management team and employees are expected to join Oracle and continue their focus facilitating excellence in marketing

Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...

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IBM’s Point of View on Social Business. What we have observed… Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge. What we have learned… Social Business starts when you put people at the center. To connect. To unlock insights from social interactions. To evolve to a customer-centric organization. 20,000 engagements later Here’s what we believe about Social Business Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise. 1. Create open and authentic engagement between customers, employees and communities. 2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights 3. Create a collaborative workplace culture to engage talent and increase productivity. 4. Tap into analytics to measure, understand and drive business decisions to innovate faster. 5. Design and implement social strategies to transform organizational processes and best practices. 6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital. Evolve your social business by putting people at the center. Amplify the value of human connections.

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Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller. Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn. In this exclusive webinar you will learn: • Why LinkedIn is a necessary part of your businesses integrated marketing strategy. • How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately. • How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals. • Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation. • And many more tactics that Jason has implemented for social media marketing domination.

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In 2010, IBM conducted The Global Chief Executive Office study, one of the largest studies of executive leaders. Consisting of more than 1,500 interviews with CEOs from 60 nations and 33 industries, the study resulted in the comprehensive report, "Capitalizing on Complexity." According the Letter from the Chairman introduction to Capitalizing on Complexity, the "world’s private and public sector leaders believe that a rapid escalation of “complexity” is the biggest challenge confronting them." The 1,500 CEO participants identified 3 leadership qualities that are the most valuable when navigating the challenge of "complexity." Ethos3 explores those 3 leadership qualities with this sleek, modern presentation. To learn more about this topic... Read "How to Lead With Your Presentation" on the Ethos3 Blog: http://ethr.ee/15YQ5CA If you need help creating professional presentations, email us at: info@ethos3.com Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com

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According to the 2014 Edelman Trust Barometer study, employee credibility has skyrocketed over the past five years. That means an educated, social-savvy workforce can be one of the absolute top weapons in your sales arsenal. But in order to rely on your employees to connect with customers, you need to make sure they have the social engagement tools, credibility, and reputation they need to emerge as thought leaders who can outsell their peers. They need to be successfully connecting with potential customers on social media and engaging them through targeted content to generate more leads. In this webinar, our panel of experts, including Jill Rowley and Kurt Shaver, will teach you how to motivate your employees and prepare them for social selling success. Specifically, we’ll discuss: · Why your employees should care about being social · Motivating employees with more than training, rewards, and recognition · Resources to help your employees improve their social profiles, communications, and connections

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In today’s digital age, social media has become an indispensable tool for businesses to connect with their target audience, build brand awareness, and drive sales. As the world continues to navigate through the challenges of the post-pandemic era, it has become more crucial than ever for companies to leverage social media marketing strategies effectively. If you’re looking to maximize your online presence and boost your brand’s visibility, partnering with a reliable social media marketing agency in Bhubaneswar can make all the difference. In this blog, we will explore the top 10 social media marketing tips that can propel your company to success in 2023. For More information about social media marketing company in bhubaneswar https://simpleelabs.com/best-social-media-marketing-company-in-india/

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LinkedIn Essentials – Join us Friday April 28th! Your Key to Generating Leads and Increasing Sales LOCATION – The Clarion Hotel - 1230 Congress St., Portland, ME 04102 LUNCH INCLUDED – REGISTRATION BEGINS AT 9:30AM · 10:00 – 11:30 AM Seminar (workbook based – no laptop necessary) · 11:30 - 12:00 PM “live and interactive Q & A” · 12:00 – 1:00 PM an optional workshop IN THE WORKSHOP YOU WILL LEARN HOW TO IMPLEMENT 20 TOP ITEMS FROM LINKEDIN SEMINAR (LAPTOP OR TABLET REQUIRED) Sponsored By: Andrea Wallace Sales & Marketing Director/Closer For Southern and Western Maine Cell 207 712-8986 Email: andrea@gatewaytitleme.com Phone 207 553-2310 Gateway Title of Scarborough 25 Spring Street, Suite A Scarborough, Maine 04074 (207) 553-2310

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