Micro Pulse: How small touches in social media impact the heartbeat of your brand. This was presented at InnoTech Oklahoma on November 4th, 2009.
Just as small movements, gestures and facial expressions impact your ability to communicate effectively, small touches add up to create a cumulative perception of a brand. Touchpoints take on a whole new dimension now that consumers have access to brands whenever and wherever they want. This makes every single touch with consumers, no matter how small, a crucial interaction.
--
Chris Wilson
http://www.freshpeel.com
11. Image by sekihan on Flickr.com
AWhole
NewWorld
Touchpoints take on a whole new
dimension now that consumers have
access to brands whenever and
wherever they want.
12. This makes every single
touch with consumers,
no matter how small,
a crucial interaction.
13. Brands need to make
themselves available
in ways that fit into
people’s everyday life.
14. “3 out of 4 Americans use
social media technology.”
—Forrester, The Growth of Social
Technology Adoption (2008)
15. “93% of social media
users believe a company
should have a presence in
social media.”
—Cone, Business in Social Media
Study (Sept. 2008)
16. “After interacting with
companies or brands
via new media, 74% of
users have a more
positive impression of
the company or brand.”
—Cone, Business in Social Media
Study (Oct. 2009)
17. “Content creators
that have the most views
on YouTube have a lot of
videos.Views didn’t come
from a single video.”
—Brett Wilson, Co-founder
& CEO of TubeMogul
33. Touches are pushed
by consumer actions.
A brand is pushed to the foreground or fades into the
background as people take actions around and with it.
34. “Brands being genuinely
useful to their customers,
employees, suppliers and
the people they touch.”
—Johnny Vulkan, Anomaly
Branded Utility
64. Social media is not a
strategy, it should
support a strategy.
65. 1
Listen
Social Media Plan
• Locate consumers
• Assess their
social activities
• Look for small,
focused audiences
66. 1
Listen
2
Plan
Social Media Plan
• Locate consumers
• Assess their
social activities
• Look for small,
focused audiences
• Define business
Objectives
• How can your
brand’s strengths
be extended online?
67. 1
Listen
2
Plan
3
Strategy
Social Media Plan
• Locate consumers
• Assess their
social activities
• Look for small,
focused audiences
• Define business
Objectives
• How can your
brand’s strengths
be extended online?
• How and where
will you do it?
• How will
relationships with
consumers change?
• Who will be
leading this
effort?
68. 1
Listen
2
Plan
3
Strategy
4
Tools
Social Media Plan
• Locate consumers
• Assess their
social activities
• Look for small,
focused audiences
• Define business
Objectives
• How can your
brand’s strengths
be extended online?
• How and where
will you do it?
• How will
relationships with
consumers change?
• Who will be
leading this
effort?
• Decide what
social tools you
will use.
• How will you
monitor acitivities
and measure success?