The document discusses challenges facing startups in Kerala and proposes solutions. It notes that the author failed with two previous startup attempts in Kerala. It argues that copying Silicon Valley's model is not feasible and that Kerala should instead look to Israel's successful startup ecosystem. The document advocates for education reform to promote entrepreneurship, a single window agency to oversee startup policies, a state entrepreneurship cell, and greater involvement from Kerala-based corporations to support the local startup scene. It concludes by outlining a four-point plan and calling for action to make Kerala more startup-friendly.

1. CALL FOR A ENTREPRENEUR POLICY FOR KERALA:
WHY STARTUPS FAIL
IN KERALA

2. Entrepreneur | Think Tank
Work with National & International brands @

3. 2004 B.TECH
2003 HIGHER
SECONDARY
@ 17 - CONDUCTED
SALES TRAINING
2005 - PART
TIME JOB
2009- FIRST
COMPANY
2010- SECOND
COMPANY
2011-THIRD
COMPANY
2014-ACQUIRED BY
THE LINKS GROUPE

4. WHY I DESERVE TO TALK ABOUT THIS TOPIC

5. 1. I FAILED TWICE WHILE SETTING UP TWO COMPANIES IN KERALA
2. MY NEXT START UP WONT BE IN KERALA

6. LIFE OF AN ENTREPRENEUR IN A SINGLE FRAME
It's like a man riding a lion. People think, " This guys's
brave" . And he's thinking, ' How the hell did I get on a
lion,and how do I keep from getting eaten?"

7. TRYING TO COPY SVAILLILCEOYN
SILICON VALLEY IS PRETTY MUCH IMPOSSIBLE TO RECREATE
AS AN INNOVATION ECO SYSTEM, ITS ALSO NO LONGER THE
ONLY GLOBAL PARADIGM FOR INNOVATION
-HARVARD BUSINESS REVIEW

8. SILICON VALLEY WAS NAMED SO BECAUSE OF THE PRODUCTION OF
SILICON CHIPS IN THE REGION DURING EARLY YEARS BUT TODAY SILICON
CHIP FABRICATION IS NO LONGER VALLEY'S STRENGTH.
INSTEAD,THE VALLEY HAS SPECIALIZED IN BEING A GLOBAL SOURCE OF
INNOVATIVE IDEAS.
THE PRODUCTION IS FRAGMENTED GLOBALLY & IT MEANS COUNTRIES/
STATES NO LONGER HAVE TO BE SLAVES TO A FOREIGN ECONOMIC MODEL.

9. FIRST, FIGURE OUT WHICH PHASE OF INNOVATION WE WANT ?
INVENTION ? PRODUCTION ?
TWEAK THE POLICIES & INVESTMENT TO MATCH THE SAME.AND NO,SENDING
GROUPS TO SILICON VALLEY IS NOT GOING TO GET US ANYWHERE

10. AND THEN AGAIN IF WE NEED TO STUDY A MODEL ,
LOOK AT ISRAEL
Israel has the highest density of tech start-ups in the world. More importantly, these
start-ups attract more venture capital dollars per person than any country — 2.5
times the U.S., 30 times Europe, 80 times India, and 300 times China. Israel has more
companies on the tech-oriented NASDAQ than any country outside the U.S., more
than all of Europe, Japan, Korea, India, and China combined. But it’s not just about
start-ups. Scratch almost any major tech company — Intel, Microsoft, Google,
Cisco, Motorola, and so on — and you will find that Israeli talent and technology play
a major role in keeping these multinational companies on the cutting edge.

11. LACK OF EXPOSURE

12. STARTING EARLY IS A KEY FACTOR THAT DECIDES THE SUCCESS OR
FAILURE FOR ENTREPRENEURS.
THE BROILER CHICKEN SYNDROME: IN KERALA, AN AVERAGE 20 YEAR IS
STILL DEPENDENT ON HIS/HER PARENTS
TAKE ANY SUCCESS STORIES HERE OR ABROAD

13. ENTREPRENEURS LACK THE REQUIRED SKILL SET WHICH CANNOT BE
FILLED IN BY CONVENTIONAL TRAINING METHODS
ENTREPRENEURSHIP CANNOT BE TAUGHT/TRAINED

14. VISION OF SCALABILITY
50 MILLION NEW BUSINESS STARTED GLOBALLY LAST YEAR.
MOST OF THEM FAILED. BECAUSE STARTING UP IS EASIER
THAN EVER BUT SCALING ISNT .

15. KERLITES DONT UNDERSTAND SCALE AND THATS A HUGE PROBLEM
THANKFULLY THE SOLUTION LIES AT OUR HOMES, FOR INSTANCE LOOK AT
MY VERSION OF THE SOLUTION

16. WE NEED A BODY THAT LOOKS AT
YOUR STARTUP IDEA LIKE HOW MY
MOM IS LOOKING AT THAT BANANA
FRESH CREAM & ASKS THE RIGHT SET
OF QUESTIONS THAT ASSESS YOUR
IDEA'S SCALABILITY
MY MOM

17. ACCESS TO FUNDS
COME WITH A BERKSHIRE HATHAWAY
MENTALITY - NOT A GORDON GECKO BUILT TO
FLIPKART MINDSET
-HARVARD BUSINESS REVIEW

18. TARGET & COKE ARE SETTING UP TECH INCUBATORS IN INDIA
KERALA CORPORATES SHOULD COME FORWARD AND BE A PART OF THE
ECO SYSTEM ,NOT AS A CSR BUT TO KEEP THEIR CORE BUSINESS MOVING
WITH TIME
THERE IS NO SUCH THING AS A TECH COMPANY ANY MORE.BUT THE
COROLLARY TO THAT IS THAT EVERY COMPANY IS A TECH COMPANY OR IT
BETTER BE IF IT WANTS TO SURVIVE.

19. DENIAL OF THE INDIGENOUS
COME WITH A BERKSHIRE HATHAWAY
MENTALITY - NOT A GORDON GECKO BUILT TO
FLIPKART MINDSET
-HARVARD BUSINESS REVIEW

20. DURING MY VISITS TO DUBLIN, I SAW THIS PRODUCT BEING SOLD AT €6
PER BOTTLE AT ALMOST ALL SUPER MARKETS.
WE ARE NOT TALKING JUST ABOUT KERLITES BUT THIS PRODUCT IS QUITE
A BIG DEAL FOR EVERY HEALTH CONSCIOUS PERSON IN EUROPE.

21. MEET KIRAN KUMAR FROM PALGHAT WHO HAS BEEN WORKING ON A
SIMILAR VENTURE FOR PAST 3 YEARS & STILL NOT STARTED PRODUCTION
A NODAL AGENCY TO ASSIST HIS BUSINESS AND ACTIVE
SUPPORT FROM CORPORATE KERALA WOULD HAVE MADE A
DIFFERENCE.

22. CAN OUR KUDAMBASREE OR CHOIR PRODUCTS GET
ITS DESERVED PLACE ?
GOVERNMENT ALONE CANNOT DO EVERYTHING, CORPORATES
NEED TO STEP IN.
THE TATA - OKHAI STORY IS ONE OF CASE STUDIES IN THIS
SEGMENT

23. ACCESS TO TALENT
NO GOOD CXO TENDS TO JOIN A STARTUP TILL
ITS THIRD YEAR AND SECOND ROUND OF
FUNDING
-HARVARD BUSINESS REVIEW

24. THE BIGGEST EVIL - CAMPUS PLACEMENTS.
THE NEXT BIG EVIL - THE AUNTY THAT ASKS YOU WHERE YOU
GOT PLACED
THE GREATEST EVIL - THE COLLEGES WHO PROJECT PLACEMENTS AS THE
HOLY GRAIL

25. IT TOOK ME 3 YEARS TO START ATTRACTING INDUSTRY TALENT

26. PUBLIC POLICY
BREAK THE US MODEL. LIKE MOST IMPORTED
PROCESSES, ITS NOT RIGHT FOR THE REST OF
THE WORLD
-MAHESH MURTHY, VC,
ENTREPRENEUR

27. MEET RENJITH , MY STREET SMART FRIEND FROM COLLEGE WHO NOW
RUNS HIS OWN EVENT COMPANY.
M.I.C.E WAS HIS KEY REVENUE STREAM & THANKS TO RECENT
GOVERNMENT STAND ON ALCOHOL , HE IS NEARLY BANKRUPT AS ALL
EVENTS/CONFERENCES ARE SHIFTING TO GOA OR ELSEWHERE

28. WHAT IS COMMON TO THESE 3 STARTUPS ?

29. WHAT GOOD ARE THESE NUMBERS IF THEY WILL NOT BE BASED IN
KERALA ?

31. THE PEOPLE WHO MADE THAT POLICY SHOULD HAVE A LOOK AT THRSE
NUMBERS BEFORE SETTING UP A " VISION " STATEMENT

33. GOVERNMENT ALONE
CANNOT MAKE KERALA A STARTUP FRIENDLY
DESTINATION
CONCLUSION

34. SSOOLLUUTTIIOONN THE 4 POINT SOLUTION

35. EDUCATION ENTREPRENEURSHIP SHOULD BE PROMOTED AS A CAREER AT A
SCHOOL LEVEL. MORE THAN SKILL SET TRAINING , INTERACTIONS &
LIVE PROJECTS MUST BE PROMOTED AT SCHOOL LEVEL.
#1

36. SINGLE WINDOW A PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET
IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION
LEVEL OF POLICY.
#2

37. STATE E CELL A PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET
IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION
LEVEL OF POLICY.
#3

38. CORPORATE LEAD KERALA BASED COMPANIES NEED TO STEP THEIR FOOT IN
#4

39. AACCTTIIOONN
PPLLAANN

40. #BUILTINKERALA A CONSORTIUM OR GROUP OF COMPANIES FROM KERALA WHICH STEERS
THE STARTUP ECO SYSTEM IN THE STATE WITH GOVT. SUPPORT
PARTNERING STARTUPS IS A STRATEGY , NOT AN EXPERIMENT
-DAVID BUTLER,COCA COLA

41. #BUILTINKERALA INSTEAD OF A MADE IN KERALA COFFEE TABLE BOOK , CREATE A
GROUP OF COMPANIES/PRODUCTS THAT ARE ORIGINATED FROM
KERALA WHICH SUPPORTS THE ECO SYSTEM WITH
• APPRENTICE PROGRAM
• DISTRIBUTION & CUSTOMER NETWORK
• MENTORSHIP
• SCALABILITY
• FUNDING
• CO BRANDING

42. WE COULD BE SLAVES OF OUR
100% BUILTINKERALA
RELIGION OR CULTURE OR
PROBLEMS OR EGOS
OR
WE COULD MAKE
OUR HOMELAND A REAL
GOD'S OWN COUNTRY