Discover the new and exciting ways brands and retailers are bridging the gap between online content and offline shoppers in the physical retail space. Learn how to: - Trigger mobile activation in-store - Deliver engaging & rewarding content for the in-store shopper - Strategically plan across the pre-tail, retail, and post-tail experience We'll cover best practices and real-life examples of how brands and retailers are engaging and converting in-store shoppers with mobile-first content.