Dgr curata-webinar-8-30-16-final deck
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Are you struggling to create enough killer content? View this webinar to learn some simple hacks that increase your content quantity and quality today! http://ow.ly/LvBZ306d742
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Dgr curata-webinar-8-30-16-final deck
- 3. #ContentHacks About Demand Gen Report @DG_Report http://linkd.in/DG_Specialists • Tracking strategies and solutions in lead generation and marketing automation technology since 2007 • Daily news and analysis, special reports, original research and live events • E-Newsletter reaches 40,000 readers • Additional resources: DemandGenReport.com
- 4. #ContentHacks Questions, Tweets, & Resources Submit your questions here Download today’s resources Join the conversation #ContentHacks
- 6. The One Content Marketing Hack Your Competitors Will Hate You For by Pawan Deshpande (@TweetsFromPawan)
- 9. PEER
- 10. EXPERT
- 11. VENDOR
- 12. Most of that content marketers publish is from a vendor perspective… ...and it performs the worst.
- 13. Today we are going to talk about a really interesting way to overcome both of these called CONTENT CURATION!
- 15. Curating Music
- 16. Best Computer Science Masters Thesis
- 17. PATENTS
- 18. Early Days at Curata
- 20. Curata Content Curation Software
- 21. What the heck is Content Curation?
- 22. Content Curation Defined Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
- 23. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined a person, not an algorithm “
- 24. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Not a one time event or activity “
- 25. Content Curation Defined Add value. . . perspective, insight, guidance Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
- 26. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Be discerning, discriminative and selective “
- 27. Content Curation Defined Focus on a narrow topic Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
- 28. It’s like a Museum or Gallery displaying what they think are the best pieces Photo Credit: Herry Lawford.
- 29. Why should you Curate? Thought Leadership Efficiency SEO Lead Generation
- 35. A Few Business Examples
- 36. #contenthacks
- 39. Verne Global Benefits § Quoted in BBC & CNN § Equivalent of $200K of outbound marketing spend § Signed their largest customer BMW § First page SEO for many industry terms § 3 Stevie Awards including Best Website § Attend industry conferences with a press pass #contenthacks
- 43. How You Can Curate
- 44. Why are you Curating? For Marketing? For Knowledge Management? For Publishing? For Competitive Intelligence?
- 45. Picking A Great Topic COMPETITOR LANDSCAPE AUDIENCE INTEREST CONTENT LANDSCAPE 1 23Saturated. Too many audience Insufficient content for Curation Not Relevant to Target Audience
- 47. Surveying the Content Landscape
- 48. Determine Your Audience Interest
- 49. Finding Sources Known And Trusted Sources Additional Sources Your PR TeamScientific Journals Twitter Lists & Users Trade Publications Feed Readers Email Newsletters Industry Blogs
- 51. Annotation Styles • Storyboarding • Parallelizing • Quoting • Summarizing • Retitling • Abstracting See examples @ http://bit.ly/CurationAnnotation
- 52. Find Relevant Piece of Content 1 Take a small excerpt 2 3 Retitle It 4 Add a Thumbnail Add Link back to source 6 Add some commentary5 How to Curate
- 53. Sharing your Content Resource Site Newsletter Social Media Widget Blog
- 54. Curation Sharing Hack #1: Share Bar Share Bar
- 55. Curation Sharing Hack #2: Twitter Handles How to know what to move to the cloud http://bit.ly/8na8hsa by @datadynamics Mention the author to get influencer followers
- 56. Curation Sharing Hack #3: Linking Resource Site Newsletter Social Media Widget Blog
- 57. Curation Sharing Hack #4: New Tab vs. Same Tab New Tab Same Tab
- 58. How much content should I curate?
- 59. Content Curation is not… Content Farming Aggregation Stealing Other’s Content
- 60. Email Marketing vs Spam
- 62. 1: Reproduce only those portions of the article that are necessary to make your point or to identify the story. 2: Try not to the majority of articles available from a single source. 3: Prominently identify the source of the article. 4: Whenever possible, link to the original source of the article. 5: Whenever possible, provide context or commentary for the material you use. 6: When sharing images, unless you have explicit permission to share a full-size image, always share a thumbnail image at most. 7: Link back to the original article prominently, not buried all the way down at the end of the post. 8: If you are re-posting an excerpt from the original article, make sure your excerpt only represents a small portion of the original article. 9: If you are reposting an excerpt from an original article, make your commentary longer than the excerpt you are reposting. 10: Retitle any and all content you curate. 11: If you are using a share bar or iFrame, give the reader an option to close the iFrame or Share Bar to view the content without it. 12: Don’t use no-follows on your links to the original publisher’s content. See examples @ http://bit.ly/EthicalCuration The Rules of Ethical Curation
- 63. Why you should curate content How it’s Done Do it properly Big Reward
- 64. http://bit.ly/UltimateCurationGuide Ultimate Guide to Content Curation
- 66. #ContentHacks Thank you for attending View this webinar on-demand at: http://dg-r.co/ContentHacks