More Related Content Similar to Rethinking RFID Models in the Supply Chain Similar to Rethinking RFID Models in the Supply Chain (20) More from G3 Communications More from G3 Communications (20) 1. Rethinking RFID Models
In The Supply Chain
FEATURING:
Ann Grackin
CHAINLINK RESEARCH
Andrew Gaffney
DECISION TREE LABS
3. Panelists
MODERATOR
Andrew Gaffney
President
Ann Grackin DECISION TREE LABS
CEO
CHAINLINK RESEARCH
4. Rethinking RFID
-from Supply Chain to the Customer
ChainLink Research 2013
Dramatically improving supply chain performance through real-world research
5. Supply Chain, Customer and back again
• Genesis of RFID in Supply Chain
• Debunking the Myths
• Enter the Customer
• The End-to-End Chain
• Engaging at the Point of Experience
• Retail Examples:
• Conclusions
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 5
6. 21st Century Supply Chain
ChainLink Point of View
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 6
7. The Genesis
The Vision
• End to end in real-time
• Secure
• Smart
What Held us Back?
• Lack of instrumentation
of the chain
• Cost
• Software
• Ready partner networks
ChainLink Research
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 7
8. Myths Linger….
• Expensive
• Trading partners won’t
participate
• Little data feed-back
across the chain
• Science experiments
• Consumer don’t like it
But the market has moved on!
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 8
9. Marketing is Overcoming Obstacles
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 9
10. Full Data Model
ChainLink Research
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 10
11. Omni-channel requires
Supply Chain excellence
PRODUCT MOVEMENT CUSTOMER
Manufacturer Transportation & Logistics Retailer
Manufacturer Transportation & Logistics Retailer
Millions of Stocking Locations!
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 11
12. Enter the Customer
Retail Thinks Merchandize
Retail Thinks Customer
Retail in Transformation of
Shopping and Store
Formats
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 12
13. Death of Demographics
Shopper Insights Required:
•Demographics does nothing to
actually identify profitable markets
•Demographics have diminishing
value as more consumers use the
web and mobile channels
New approaches available to engage and
understand the customer
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 13
14. LBS on the rise- Direct Customer Engagement
Source: Pew Research Center
1
4 ChainLink Research 2002-2005; Proprietary & Confidential Information
© Slide 14
15. Death of Point of Sale
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 15
16. Yet, we shop….
INTELLIGENT RFID NETWORK
AUTOMATED
Shipping & Receiving
INTELLIGENT
Associate Dispatch
REAL-TIME
Loss Prevention
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 16
18. End to End Gaining Momentum
• Supply Chain connectivity
• New generation of
devices
• Compliance & regulations
-traceability in many
industries
• More positive case
studies emerging
• Cloud Makes it So!
• Mobile Makes it So!
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 18
19. End to End Process
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 19
20. How Important to Share Data Across
Multiple Tiers (not just w/direct partners)
How Important to Share Data Across Multiple Tiers (not just direct with trading partners)
60%
50%
40%
Very Important
Reasonably Important
30%
Somewhat Important
Not Important
20%
10%
0%
Info on Inventory Transactions End user End user Service
movement of locations & (orders, ship, consumption consumption information
goods amounts received, events patterns
invoice sent,
etc.) ChainLink Research
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 20
21. Process Areas Implementing RFID
Receiving
and Invoicing
Outbound Distribution Dispute Service &
d processesyou you implementing RFID? processes are you Inbound
are are of the following areas and
ocesses and processes are you RFID?
g areas In which implementing implementing RFID? implementing RFID?
Manufacturing Shipping & Logistics Support
(Check all that apply) Materials Resolution
36.4%
youareas you check, some of7 questions questions will be skipped--so 7 questions numbers missed insequence. the sequence.
heck, some of the next next which areas will be skipped--so will see question numbersbe skipped--so missed in
ch check, some of the 7 on the next 7 be skipped--so you you will see question will missed in the the sequence.
Note: Depending questions will you check, some of the next you will see question numbers you will see question numbers misse
36.4 %
% 36.4 %
Outbound Shipping
36.4 %
61 Receiving and Inbound M
61 Receiving and61 Receiving and
Inbound Materia
105 64 Manufacturing processes
64 Manufacturin
64 Manufacturing processes
100 Outbound shipping proce
100 Outbound shi
100 Outbound shipping processes
100 30.9% 85 Distribution Distribution a
85 and Logistics
85 Distribution and Logistics proce
15 Invoicing and dispute res
15 Invoicing and 15 Invoicing and
22.2% Distribution Chain of
dispute resolutio
30 Service andService and S
30 Support proc
30 Service and Support processes
95
Receiving and Custody, Pedigree, Asset & Capital Chain of 32 Chain or pedig
32 custody of cust
32 Chain of custody or pedigree o
90 30.9 %
30.9 % 30.9 % & Logistics
30.9 % Recall, Expiration 47 AssetAsset / Capital Equipmen
47 47 Asset / Capita
Equipment Tracking / Capital Equipment trac
6 None None of the above the a
6 of the above6 None of
Inbound 4 Don’t Don’t know Don’t know
4 know 4
Materials
85
80
75 23.3% 11.6%
3.3 % 70 Manufacturing
23.3 % Chain of
22.2 %
65 Custody, Pedigree
17.1%
60 , Recall, Expiratio
Asset & Capital
n
55
17.1 %
17.1 % 17.1 % 10.9%
Equipment Tracking
17.1 %
50
Service &
45
Support
40
11.6 %
11.6 % 11.6 % 11.6 %
35 10.9 %
10.9 % 10.9 % 5.5% 10.9 %
30 Invoicing
25
Dispute
Resolution 2.2%
20 5.5 %5.5 % 5.5 % 5.5 %
1.5%
None of Don’t
15
2.2 %2.2 % 2.2 %
Above
2.2 % Know
10 1.5 % 1.5 % 1.5 % 1.5 %
5
0
Invoicing and disputeand dispute resolution processes
ocesses Invoicing resolution processes
Receiving and dispute resolution processes
Invoicing and Inbound Materials processes None None of the above the above
Invoicing and dispute resolution processes
None of
of the above None of the above
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 21
22. Case Study Examples
• General
Merchandize/Apparel
• Grocery
• Pharmacy
• Document Tracking
• Healthcare
• Manufacturing
• Energy
• Construction
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 22
23. General Merchandising
• Warning of expired • Shopping list auto-
items (e.g. milk) generated as
items used
• Proof of authenticity when
• Notification of sales on
selling items you no
items you buy often
longer need.
• Configuration detection for high
tech equipment = faster tech • Recommendation of best
support and repair place(s) to shop based on your
list and personal priorities
• RFID Reader on home
computer automatically takes
your browser to the support
page for the product – e.g.
user manuals, accessories • Personalized map of store
with route to items on
your list and other items
• Automatic warranty
of possible interest
registration
• Instant auto-
checkout • PSA (Personal Shopping
Assistant) or Kiosk gives detailed
• Instant check of back information about products – e.g.
store for color and size nutritional info, allergens, item
• Desired Items specific info such as for wine …,
on shelf for clothing …, social/
environmental info, (what else
here)
ChainLink Research
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 23
24. Grocery- Freshness
ChainLink Research
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 24
27. Back Office Document Tracking
Originate Document
Log, Scan ,etc
Wireless LAN and external network share data
Record Location Each process is recorded,
Record Log Association made between
Record Status
Associate, custom, tasks, services,
Who is
working Location, transactions, etc.
where is it Through the use of RFID tags
stored And wireless network/hand held
readers
Tracking as document
Move through the process
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 27
28. Conclusions
• Alternatives
• Partners
• Thinking end to end
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 28
29. QR and RFID
ChainLink Research
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 29
30. EDI and RFID
Locations
Transactions
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 30
31. Any to Any
.
Entity Customer/Chanel Device
Wholesaler Entertainment 1D or 2D Barcode
Retailer Trade Show RFID
Transportation Carrier Store NFC
Manufacture Web Social
Merchandiser Social Mobile/Sound/Puls
Compliance/Quality Mobile
Government/Customs Print/Mobile
Instrumented across the Chain
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 31
32. Locations + commerce + supply chain
Points of Point of
Experience Sale
Supply
Chain
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 32
33. “If you’re not solving your customers’
problems, you’re creating them!”
Pride Passion Profit, Inez Blackburn
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 33
34. Questions?
www.clresearch.com
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 34
35. Key Reports You Can Get From Us
• Winning the Freshness Wars www.clresearch.com
• Demand …. In the Age of the Customer
http://www.chainlinkresearch.com/demand/index.cfm
• Merged Channel Nirvana www.clresearch.com
• RFID in Pharmaceuticals- An Idea Who’s Time Has Come
• Explosion of Item Level RFID in Retail – coming soon
• RFID library
http://www.chainlinkresearch.com/rfid/index.cfm
Join the RFID Benchmark Study
End users please contact: agrackin@clresearch.com
© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 35
37. Q&A / Panelists
MODERATOR
Andrew Gaffney
President
Ann Grackin DECISION TREE LABS
CEO
CHAINLINK RESEARCH
Editor's Notes ChainLink Research- Fresh perspective on supply chain since 2003. We were first in collaboration work with Walmart back in the 90s, RFID, SC risk management, social networking and other emerging trends. In fact we are kind of known for that in the research field, where as other research work on established markets we look at the larger economic geo and forces and have done a good job on understanding these trends what they tell us about business and technology change. In retrospect it all looks obvious, but at the time you have to have a really good research model—and smart research to translate the noise into what will be real.So enough about us…. Let jump into our topic today Not just walmart, Macy JCP and Bloomies, but mid to small reataielrs like American Apparel, Faccconable, Gerry Weber, Burberry, Chico, and many more in the mid market… We are also learning more about the cost of recovery from adverse events. And mostly it turns out that prevention is cheaper. That is why you are starting to see insurance and risk companies are starting to take an interest in RFId as well. Food, handbags, pharmacy, personalization of electronics—phones, tablets, laptops, A retail environment is a dynamic environment with a lot of moving parts. Retailers today are needing to connect the dots. Managers to Associates, Associates to associates, associates to shoppers, shoppers & associates to information, merchandise available to buy both in the store, in the network of stores and online, and having the ability to close the sale wherever and whenever the shopper wants. As a retailer you need to operate efficiently & effectively, but as 74% of retailers called out in our recent study, developing a more engaging in store customer experience is going to be business critical It all comes down to the experience Promotions, endcap and promtion execution a BIG application in RFID Integrated networks within facilities of active and passive RFID Mobile and cloud
