Mobile payments are expected to top $12 billion in 2012 and more shoppers are using smartphones and tablets for product research and transactions every day. Barney’s and other leading retailers are embracing mobile and implementing mobile POS (mPOS), resulting in increased conversions and improved customer service. In this webinar, Greg Buzek from IHL Group will share highlights of the firm’s latest POS study, providing insights for retailers looking to expand their mobile presence. Presenters from MICROS-Retail and Zebra Technologies will join the discussion to share real-world case studies and build the business case for mPOS.

1. #mPOS
What’s Next In
Mobile POS?
Saving Money And Square
Footage With mPOS Technology
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2. Welcome Webinar Attendees
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ques)on
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3. Follow this webinar on Twitter
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4. About Retail TouchPoints
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5. Panelists
Greg Buzek Tom Tamulewicz Marty Johnson
President VP of R&D Product Manager
IHL Group MICROS-Retail Zebra Technologies
MODERATOR
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
#mPOS

6. GREG BUZEK
PRESIDENT

7. • Rapid Project RFP Toolkits (with C-CORE)
– POS, WFM, ERP, HW Maintenance, Fresh Item Mgt.,
Mobile
• Research and Advisory Services
– POS, Mobile POS, Enterprise Mobile POS Printers, Self-
Checkout, Kiosk, WFM, Price Optimization, etc.
– POS by Vendor Share
• Sophia - Technology Data Service
• WorldView IT Sizing Models
– IT sizing for hundreds of Retail/Hospitality Technologies
• Custom Analysis

9. New retail realities
" Amazon is now the most favored retailer
" Analysts expect Apple iPhone 5 to add half a point
to 4th quarter GDP
Parody by Alex Falcone – Pre iPhone 5 Announcement – Portland
Mercury

10. Is everything Apple?
2012 IHL Mobile POS Study

11. Four components of mobile for retail
" Stage 1 – Store Managers
" Stage 2 – Store Associates
" Stage 3 – Mobile POS
" Stage 4 – Engaging Consumers

12. Mobile for associates is exploding
" 74% of specialty stores to deploy by the
next 6 months (74% of our survey)
" Most are tablets and phones/iPod Touch
" But rumors of the death of ruggedness in
retail are overblown
" Growth of 6.7% CAGR next 5 yrs
" Question is “How Rugged is Enough
2012 IHL Mobile POS Study

13. Apple leads now, but is this forever?
" CEOs want iPad, CIO’s have wanted
Windows
" iOS currently 70% market share planned
" Android 47%
" CIO’s wanted Windows but didn’t like the
options – features, speed, price
" Windows 8 just getting started
" Has the Surface Pro Pricing hurt Windows 8?
2012 IHL Mobile POS Study

14. Who Is doing the app?
2011 IHL Mobility Study 9/30/11

15. POS Is Under Great Pressure
" Square is opportunity and threat
" Expanding the number of card points
" Replacing POS
" Among Tier 1/Tier 2, impact is quite
stunning.
" 25% reduction in some segments.
" Mobile must be an option
" 4 year processing agreements deal breakers.

16. Final Thoughts
" Mobile for store associates is the single largest
trend since the Internet at store level.
" You must embrace it, and offer a POS solution
that does not have a 4 year payment agreement.
" The core POS market is changing and much
faster than we think.
" The mobile trend is being driven by the C-Suite
on down.
" Apple envy is very real and a powerful driver.

17. " Mobile POS: The First Real Test
" Consumer Mobile: The End Of The Store As We Know It
" To BYOD or Not BYOD? The Retailer’s Enterprise
Mobile Question
Find more at www.ihlservices.com

18. Greg Buzek
IHL Group
greg@ihlservices.com
www.twitter.com/gregbuzek
+1 615-591-2955

19. The Core of Mobile Retailing
December 4, 2012

20. SEO
WEB SOCIAL
YOUR
CATALOG
CUSTOMER POS
DIRECT
EMAIL
MAIL
MOBILE
A MICROS Company
|
©
2012
MICROS-­‐Retail
20

21. Blame it on Apple
• It’s cool
• It’s convenient
• It’s interactive
A MICROS Company
|
©
2012
MICROS-­‐Retail

22. Mobile Gone Global
Asia
Europe
North America
A MICROS Company
|
©
2012
MICROS-­‐Retail

23. Potential Opportunities of Mobile POS
• Cheaper POS hardware
• Increase space for merchandise
• Speedier checkouts
• Cross channel integration
• Increase cross and up-sell opportunities
• Inventory management
A MICROS Company
|
©
2012
MICROS-­‐Retail

24. Customer and Associate Engagement
A MICROS Company
|
©
2012
MICROS-­‐Retail

25. “Mobile POS is being
eyed by retailers not
just because of its
potential for line-busting
but also because it can
help build better
relationships between
customers and store
associates.”
Mobile Commerce Daily article
on Finish Line miStore mobile
POS holiday rollout
A MICROS Company
|
©
2012
MICROS-­‐Retail

26. What does this all mean ?
• Provide top flight service with information
at associates fingertips
• Leverage content across store systems
• Process integration – cross channel
A MICROS Company
|
©
2012
MICROS-­‐Retail

27. Unique Shopping Experience
• Customer Interaction
• Intelligence across
systems
• Shopping
recommendations
A MICROS Company
|
©
2012
MICROS-­‐Retail

28. Getting Started with Mobile POS
• Wireless infrastructure
• Start small, but make it big
• Don’t drop the ball on security
• Leverage what you’ve got
• Don’t sweat every detail
A MICROS Company
|
©
2012
MICROS-­‐Retail

29. MAXIMIZING RETAIL
EFFICIENCY IN
MOBILE SALES
MARTY JOHNSON

30. BIG TICKET PURCHASES
30

31. ON THE RETAIL FLOOR
What’s the ROI?
• Enhances the customer satisfaction
– 43 percent of surveyed shoppers
reported that mobile point of sale
(mPOS) improved their shopping
experience.*
– 67 percent of shoppers cited a better
experience in-store with associates
and managers using the latest mobile
technologies.*
• Increase same store sales by as
much as 1%
Source: Motorola NRF 2012 Survey
31

32. PRINTER SELECTION DECISIONS
• Environment
• Printed output
format
• Communications
32

33. ZEBRA PRINTING SOLUTIONS
High
Performance
Mid-­‐Range
Desktop
Printers
PaOent
ID
Printer
Performance
Security
Printers Printers
Class
Card
Printers
Card
Printers
Mobile
Printers
Kiosk
Printers
Specialty
Supplies
RFID
Value
Class
Retransfer
Printer/Encoders Card
Printers
Card
Printers
Printer
Label
Design
Networking
Print
and
Apply
Products Card
Printer
Engines
Management
SoFware
ID
SoluOons
Supplies
SoFware
33

34. Q&A // Submit Your Questions
Type
ques)on
here
#mPOS

35. Q&A // Panelists
Greg Buzek Tom Tamulewicz Marty Johnson
President VP of R&D Product Manager
IHL Group MICROS-Retail Zebra Technologies
MODERATOR
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
#mPOS

36. Visit our booth at NRF in January:
Booth #2019 Booth #937
Booth #C439
#mPOS

37. Honduras
New Kitchens New Computer Lab

38. Join
us
at
SuperSaturday
January
12,
2013
(Day
before
NRF
Show)
Manha@an
• Deborah Weinswig, Citi Investment Research
• Richard Hastings, Global Hunter Securities
• Jeff Roster, Gartner
• Paula Rosenblum, RSR Research
• Vicki Cantrell, NRF
• Mike Relich, Guess?
• Calvin Hollinger, Urban Outfitters
• Maura Hart, The Home Depot
• John Geyerman, Focus Brands
• and many others
Learn
more
at
www.retailroi.org

39. Thank You for attending this webinar
You can download this presentation at:
http://rtou.ch/mposwebinar
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