You must have these six things if you're going to rock at CES or any other big trade show.

1. STARTUP PR SECRETS
Maximize your Media
at CES 2017
THE SIX THINGS YOU NEED IF YOU
WANT TO ROCK AT ANY TRADE SHOW

2. Assuming that you do, the next step is to think about how you can best present it to the press. Writers
who visit a press show has limited time and dozens / hundreds of startup booths to choose from, so
you need a compelling attraction to encourage them to visit your booth.
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If you are attending a
global trade show as an
exhibitor, you must
already have a feasible
product or service to sell
to the visitors. (Otherwise,
why waste your time?)

3. You’ll probably need one version for email and a very short one for Twitter. Invite media who may be
specifically interested in your product or service to drop by your booth and see what you have. Don’t
forget to indicate where your booth is located, and your availability for a media interview or
demonstration during the exhibition.
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Once you have a
compelling story, you
should write up a short
but powerful invitation
letter to relevant writers
who are attending the
show.

4. There could be thousands of names on the list at a big conference, so sort the list by the publications
where you would like to be featured. Stay realistic and stay focused! Take your target names and put
them into a new spreadsheet, along with contact information like email address and Twitter handle. It’s
also useful to grab a photo of the journalist if you can nd one.
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Most trade show organizers
offer a list of writers who
have registered as press. As
an exhibitor you can ask for
that list.

5. A press kit is a package of promotional material you can use to brief the press about you company,
products and services. It should include all essential facts that you’d like to highlight to the press, so
that if they decide to write about your startup they have the basic info they need in order to get started.
Typically, a press kit also includes the company logo, key product image, executive bio and team
photo. g3partners.asia
When sending out an
invitation, you should
also attach a link to your
press kit.

6. But that doesn’t mean that you should sit and wait for them at your booth. In your spare time, grab a
demo product and go to the press center. Look for writers from your target media and if they seem to
have time for a quick chat, give a short brief about your startup, yourself, and the product. This is why
gathering pictures in your target media list is so handy.
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It is possible, despite all
your efforts to get the
media to pre-schedule for
an interview or a tour, you
end up with no response
from them. Writers are just
very busy during an
exhibition.

7. It is okay to send an email to the writer you met at the exhibition to politely ask if they will write about
your startup, or suggest other stories that might interest them. But don’t be pushy or overly aggressive
about it.
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Once you return to the
office, gather all press
contacts and send out a
thank you email as a
means to follow up.

8. ABOUT THE AUTHOR
Elli Kim
Sr. Acct. Manager | G3 Partners
elli@g3partners.asia
Elli has over 7 years of experience in PR and
communications. Her previous experiences
had her leading work for global technology
clients at Edelman, the world’s largest
independent PR agency. She has native
fluency in English, Korean, and Japanese.
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9. CONTACT US
execs@g3partners.asia
www.g3partners.asiaConnect with us: Facebook
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for Startups in Asia and Beyond
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