Quick template of questions to build an effective marketing strategy.

1. Marketing Plan Easy to use template

2. The journey begins with a plan.

3. Look Back • Review your last year • What factors contributed to your success? • What needs to be improved? • What did you learn that you will apply this year?

4. Remind yourself • Review Your Mission - what do you want to achieve and for who • Review Your Vision - where are you going? • Review Your Values - What matters most to you

5. What are Your Goals • How do you want others to see you {Brand} • What do you still need to learn {Research} • Who do you serve {Market or Niche} • What should your marketing deliver • What are your sales goals {be precisce}

6. Know Your Market • Who is your market and sub-market • What does your typical buyer(s) look like • Who is your competition (what are they doing) • What is happening in the marketplace (trends) • What external factors can impact your business

7. Create your Strategy • Will you add new products/services? • Do you need to revise your pricing? • What communication pieces do you need? • What's your main message to advertise and where • Can you generate any publicity (free/paid)

8. Create your Strategy • Online Marketing, what's your budget and where will you invest it • When was the last time you invested in S.E.O. • What promotional offers will you do over the year? • Will you participate in industry or other Trade Shows • How will you work with and support your Sales Team

9. Investment • What's your marketing budget for the year? • How does it compare to last years? • Breakdown the budget by the categories you intend to use • Monitor and review your spend vs. impact regularly

10. Success - follow these steps to achieve your goals.