Games for dementia carer - Noreena Liu

1. GAMES FOR HEALTH EUROPE CONFERENCE 2018
ADVERGAME FOR DEMENTIA
AWARENESS AND SUPPORTING
CARERS
Noreena Liu
Yl1d15@southampton.ac.uk

2. PROBLEMS AND SOLUTIONS FOR
DEMENTIA CARERS
• Communication / interaction between carers.
• Negative emotion
• Knowledge of dementia and their needs
• Available services in the community.
• Slow uptake of software solutions.

3. ADVERGAME STRATEGIES
Advertising
Marketplace
Social
Impact
Online
Offline
Problems Platforms Approach
Attention
Action
Reaction
Advergame Strategies
• Attention: Attract people’s attention through social platforms
• Action: Influence communities at the broadest level to achieve social goals or social values.
• Reaction: Adjust to reflect people.

4. ADVERGAME STRATEGIES
Interactive Advertising
• Platform: Delivers information to the users via the platform.
• User: Receives information and gives instructions.
Communication
UserPlatform

5. • Game for Health: Applicable to physiological or psychological
needs (Image1).
• Game for Education: Interactive play that contributes to the user’s
learning process (Image 2).
• Social Game: Enhances the social connectivity of the user. Social
game also can be link with the social issues as interesting on the
same social issues(Image 3).
GAMES FOR CHANGE
Image 3: Let the Cat in
Image 2 : Ice Flows
Image 1:Cancer game

6. EXISTING GAMES FOR DEMENTIA
AND ITS CARERS
Super Mario 64 Sea Hero Quest Magic table

7. The games for dementia carers within three purpose:
• Social Game: The game can be linked with websites, social media or local communities to
create a supportive environment which promotes sharing and open discussions of the issue.
• Games for Education: Enhance the players’ knowledge about dementia by conveying useful
and informative messages during the game.
• Game for Health: Enhance the carers’ ability to manage better with improved knowledge
about dementia. The online community also allows people to benefit from openly discussing
and sharing their respective experiences.
GAMES FOR DEMENTIA CARERS

8. THANK YOU!
Noreena Liu
Yl1d15@southampton.ac.uk