1. The
Internet
of Things
WITH GGV CAPITAL
Silicon Valley | Shanghai | Beijing | www.ggvc.com | @GGVCapital | WeChat: GGV Capital
GGV PORTFOLIO
9
billion
By 2017 there will be more things
connected to the internet than
PCs, laptops and phones combined
- with trillions spent worldwide
each year on connected devices.
connected devices globally by 2020
Sources: Cisco, Business Insider, IDC
THE MARKET
THE FUTURE OF THE INTERNET OF THINGS WHO WILL WIN
THE GLOBAL PERSPECTIVE
HEALTH &
FITNESS
ACCESSORIES
Zimi
PETS
LOCATION
HOME
HiWiFi
SPORTS
DRONES
EHANG
IoT companies
in the GGV
portfolio
10+ years
experience in
hardware and
components
companies
$74M
GGV invested in IoT
in the last 2 years
Full virtual
profile of you
Connected
devices
collect wide
range of data
The virtual you
knows what
you need
before you do
The promise
of IoT means
never having to
search again
EVERYTHING
becomes contextual,
customized in real-time
HOME
environment
health
family
pets
MOBILE
transportation
work
entertainment
exercise
IoT winners need to
build the right user
experience, which
means being
great
companies
in
1 HARDWARE
Sensors and
data collection
3 PLATFORM
Data processing
and analysis
2 SOFTWARE
Insights and
user interface
Connected devices can’t live in a silo. They
have to talk to each other and also connect
to mobile services, payment, social and
other applications.
The ecosystem wins
number of con-
nected devices the
average person will
have by 2020
Source: Strategy Analytics
Think globally
Look globally for best in
breed solutions: best
talent, best components,
best design, best manu-
facturing. Purely national
companies are becoming
a thing of the past.
smartphone
users globally
Niche products can reach
scale in the global market
Act locally
Success requires treating
each market separately.
The technology remains
the same, but
UX
monetization
partnerships
adjust for each market.
Know your user.
Know your use case.
Go deep.
U S / C H I N A
Growth of IoT will cause
US and China business
to converge even more –
they will need each other.
design
high-end consumers
manufacturing
mass market scale
US
CHINA
Network effects
matter: IoT com-
panies will need to
reach mass market
adoption and build
a large user base to
be successful within
the industry.
In Xiaomi
ecosystem
SCOOTERS