GGV Capital has invested in more than 20 mobile commerce companies. Here we share a few of the insights from our portfolio companies.

1. Mobile
Commerce
WITH GGV CAPITAL
THE MARKET
INSIGHTS FROM GGV PORTFOLIO COMPANIES
FASHION
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PAYMENTS
HOME
DESIGN
GGV PORTFOLIO
TRANSPORT
HOUSEHOLD
GOODS
Didi Kuaidi
AUTO
Yangche Diandian
FINANCE
YingYing
mobile commerce
companies in the
GGV portfolio
With 164M US
smartphone
users, mobile
represents
nearly 30% of
all e-commerce,
growing 23%
from 2013.
BILLION
m-commerce
sales in the US
in 2014
smartphone
users in China
in 2014
70% of smartphone users in China
buy on mobile, leading to $50B in
sales in 2014 - double that of the
year before.
522
million
2012 2013 2014 2015 2016 2017 2018
61
GLOBAL M-COMMERCE IN $BILLIONS
133
204
298
415
516
626
80% of sales are on mo-
bile for mobile-first
companies who also offer web
commerce. Mobile accounts
for less than 20% of sales for
most traditional e-commerce
companies.
Mobile is social
Consumers
gomobile-first
50%+ of new users
are acquired virally
in top shopping apps
that utilize social
features.
Browsevssearch
Web shopping starts with search,
but mobile starts with browsing.
A well-curated product experi-
ence can lead mobile shoppers
to go from app open to purchase
in under
8minutes.
Curation
Shoppers have a lower toler-
ance for lists on mobile than on
web. Successful apps leverage
data and technology to provide
fewer, but better, recommenda-
tions, with the optimal being
6-10 highly targeted
products
Engagement
65% of sales come from repeat
customers in successful shopping
apps. High-quality content, beau-
tiful images, and social features
increase engagement, often lead-
ing to multiple visits per day and
15-20 minutes per session.
Purchase
Seamless checkout is
critical, with 57% of users
abadoning mobile carts
when checkout is difficult.
But successful shopping
apps are now easily seeing
$100average order
values over
Demographics
Not surprisingly, 80% of
mobile shoppers are under
45. Apps selling home
goods, groceries, fashion,
and children’s products
find that among users
75% or more are women.
Sources:GGVportfolioand
GGVproprietaryresearch
Source:GoldmanSachs
Sources: eMarketer, Forrester, MediaPost, China State Internet Information Office, TechinAsia
TRAVEL
M-commerce + delivery is
disrupting physical retail and
e-commerce in the US and
emerging markets.
FOOD
Grubmarket
KIDS
REAL ESTATE
Aiwujiwu
COSMETICS