Learn creative strategies to set up for success for your brand launch - as a larger organization, an entrepreneur or a product.

1. LAUNCHING
YOUR BRAND
CREATIVE STRATEGIES TO BRING
YOUR BRAND TO LIFE

2. Nice to meet you.

3. About You.

4. “The ability to control
things happens before
you launch. Releasing a
product is releasing
control.”
– Paul Jarvis

5. 1. Define your
unique brand.

6. Before you launch, you need
to be crystal clear on:
• who you are
• what you’re about, and
• why you’re doing this.

7. “We see innovation as a
communal activity.”
– Tim Rowe
Founder CIC

8. How are you different/ unique/ valuable?

9. Building a Miami brand.

10. 2. Bring on your (all
of your) people.

11. Take the time before launch
to build relationships with
existing communities and
partners.

12. Be a real part of your
neighborhood and
community.

13. Jump on
opportunities or
experiences with
influencers.

14. 3. Invite people in to
create it with you.

15. Don’t wait for the finished
product. Tease out your
launch and invite people to
get on board early.

16. Let people in behind
the scenes of the
creation process.

17. Celebrate little
victories and share
updates.

18. Give people a picture of what life will be like.

19. By all means, you do not have to create
and launch things. But if you do, know
that simply hitting publish or share or
release or send means that you’ve joined
the ranks of the few who put their ideas
out into the world for others to see, judge
and hopefully… use and enjoy.
- Paul Jarvis

20. Let’s talk.

21. Open to the public:
October 3rd, 2016

22. Define your brand:
• Brand Pillars
• Vision
• Content marketing plan
• User experience
• Platform + content plan
Morning Strategy Session
Spots open for September
SIGN UP FOR A DISCOVERY CALL AT WWW.THEJUPITERCIRCLE.COM

23. Thank You!
@thejupitercircle @cicmiami