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2011
annual
report
2 | gssem annual report 2011
On my honor, I will try:
To serve God and my country,
To help people at all times,
And to live by the Girl Scout law.
Girl Scout
Promise
Girl Scout Law
I will do my best to be:
honest and fair,
friendly and helpful,
considerate and caring,
courageous and strong, and
responsible for what I say and do,
and to …
respect myself and others,
respect authority,
use resources wisely,
make the world a better place, and
be a sister to every Girl Scout.
Thenewest GirlScout leadershipjourneyseries, It’sYourStory–TellIt!
offersa fun,comprehensiveandmulti-disciplinaryapproachtobuildinggirls’leadership
skills.
ThisJourneyinvitesGirlScoutsofeveryageonanadventureto:
• Build astrongsense ofselfthroughcreativeexpression.
• Become more comfortableinreallifesituationsthroughroleplayingactivities.
• Reachherfullpotentialandgaintheconfidencetobecomealeaderinherownlife
and inthe world.
AlongthisJourney,GirlScoutswillfindanswerstoquestionssuchas:
• Howdo the storiesIhearandtellshapethepersonIamandthepersonIcan
become?
• HowdoesmediainfluencemylifeandwhatIcandotomakesureitisrelevanttome?
• Howcanmyrelationshipsinspiremetotakeactionandhelpothersinmycommunity
andinthe world?
OneveryLeadership Journey,everythinggirlsdo—whetherit’sperformingscience
experiments,creatingartprojects,cookingsimplemeals,orlearningtoprotectthe
planet’swatersupply—isaimedatgivingthemthebenefitsoftheGirlScout“Keysto
Leadership”: Discover,Connect, TakeAction.
• Agirl Discoversherspecialskillsandtalents,findstheconfidencetosetchallenging
goalsforherselfand strivestolivebyhervalues.Thisincludesbeingproudofwhere
shecame from aswellaswhereshe’sgoing.
• Agirl Connectswithothers,whichmeansshelearnshowtoteamup,solveconflicts,
andhavehealthyrelationships.Theseskillshelpherinschoolrightnowandprepare
herforanycareershechoosesinthefuture.
• Agirl TakesActionandmakestheworlda betterplace,learningalotabouther
communityand theworldalongtheway.
gssem annual report 2011 | 3
Thanksto yourcommitmentandefforts,GirlScoutsofSoutheastern
Michigan(GSSEM)madeexcellentprogressonimplementingourcore
businessstrategiesduring2011. Wecontinuedworkingtoenhanceevery
girl’sleadershipexperienceassheparticipatesinGirlScoutingactivities.
ThenewGirlsGuidetoGirlScouting,whichalongwithJourneys,
completesGSUSA’snationalprogramportfolio,andimprovedtraining
resourcesforvolunteers, wereattheheartofeffortstohelpusbettermeetourmission
ofbuildinggirlsofcourage,confidence,andcharacterwhomaketheworldabetter
place.OursuccessfulCampMoxieprovideda weeklongleadershipdevelopment
experiencetohighschoolgirlsintheareasofbusiness,philanthropyandpolitics. We
alsolaunched AMIGAS: A LeadershipExperienceforGirls,whichisaninitiativefocused
onincreasingHispanicgirlsandtheirfamiliessupportandparticipationinGirlScouting.
AMIGAShasgained significantmomentum,andwehaveestablishedrelationshipswith
keyleadersinseveralHispaniccommunitieswherewedidnotmaintainastrongGirl
Scoutpresence.
Wecontinue tomanage ourresourceswiselyand
received acleanauditwithnointernalcontrol
weaknessesinourmostrecentaudit. Wewere
abletofund anewChiefOperationsOfficer
positionand recruited averyqualifiedleaderto
fillit. 
GSSEMcould notcontinueoursuccessful
emergenceasamodelforCouncilrealignment
withouttheguidance andsupportofour
talentedand committed BoardofDirectors.
Iwantto sayaveryheartfeltthankyoutothe
Board.Additionally,we formeda newAdvisory
Council,chaired byWeightWatchersInternationalPresident
andCEO,Florine Mark.AdvisoryCouncilmembersalsoincludeprominent
womensuchasYvette Bing,DanielleKarmanos,Brenda LawrenceandIrmaElderto
namejustafew.WethanktheAdvisoryCouncilfortheircommitmenttoopeningdoors
tonon-traditionalsupportersofGirlScouts. 
Aswebegin2012,our100th
anniversary,GSUSAremindsuswiththeirToGetHerThere
campaignthateveryonehasa roletoplayinhelpinggirlsreachtheirfullleadership
potential.GSSEMiswellpositionedtodoourpart. Ihopeyousharemyprideinwhatwe
haveaccomplished thusfar,butalsoappreciatethechallengesthatlieahead. There
isnomore importantworkthanwhatwedo. Iwassaddenedbyarecentinterviewon
NPRwhere awomanstatedthatshecouldnotvotefora femalepresidentialcandidate
becausewomendon’thavethenecessaryskillstoleadthecountry. Sheobviously
wasnotaGirlScout. OurworkwithgirlsandourfocusontheYearoftheGirlwillhelpto
eliminatethismindset.
Yoursin Scouting,
NancyPhilippart
Message from the Board Chair
keyleadersinseveralHispaniccommunitieswherewedidnotmaintainastrongGirl
2011hasbeenanotheryearofsignificantchangeforGirlScoutsof
SoutheasternMichigan(GSSEM).Whathasn’tchangedisthefactthat
ourterrificvolunteerscontinuetosupportgirlleadership. Thefour
prioritiesoftheStrategicLearningprocessthatweredevelopedin2010
continuedtodriveoureffortstowardsbetterqualitythisyear:
Priority One: ImplementtheGirlScoutLeadershipExperiencethroughall
pathways(Troop,Events,Series,CampandTravel).
PriorityTwo: Increasethewaysthatadultscanvolunteer.
PriorityThree: Improveinternalandexternalcommunications.
PriorityFour: Livewithinourmeans.
Weaimto continuouslyimprovevolunteersupportsothatallgirlsreceiveahigh
qualityGirlScoutexperience. InordertomeetPrioritiesOneandTwo,anewvolunteer
structure wasdesigned andimplemented.Inthecomingyears,weexpecttoseemore
eventsand seriesdeliveredinthe12localcommunitiesofourjurisdiction,sowehave
begunrecruitingmore adultstovolunteerinnewways. Wearenowopentovolunteers
whocancommitto shortandlong-termroles.
Iamparticularlyproud thatweimprovedcommunicationsthroughoutthecouncil:
threenewslettersand anupdatedGSSEMwebsite. And,withnearly4,000fans,GSSEM
hasone ofthe mostactiveCouncilFacebookpagesinthecountry. 
Despitestaffreductions,wemadeimportantchangestobettersupportvolunteers:
increasingourstore hours,streamliningthevolunteerapplicationprocess,and
implementingonline registration. Thereismoreworktobedoneinalloftheseareas,
butwe’ve madesignificantprogresstoensureGSSEMcontinuestobethepremier
leadership organizationforgirlsinsoutheasternMichigan.
Iamespeciallythankfulforourmorethan9,000activevolunteerswhoprovidedboth
directservice togirlsandindirectservicethroughvolunteercommitteesduring2011.
Almost 8,000troop leadersandoperationalvolunteersdeliverthepathways.More
than1,000volunteersworkedonatleastonecommitteeintheotherthreekeyareas:
CouncilAdministration,BoardofDirectorsandspecialprojects. Tomentionjusta
few,GSSEMcould notpossiblyachieveitsmissionwithouttheGoldandSilverAward,
VolunteerRecognitions,Archives,andReligiousRelationshipsCommittees.Thebiggest
project undertakenbyvolunteersin2011wastheredesignofthevolunteerstructure.
Volunteersare thelifebloodofourorganization–wecannotthankyouenoughforyour
timeand dedication.
Asweclose out2011,we lookforwardtocelebratingGirlScoutsoftheUSA’s100th
anniversary.2012 istheYearoftheGirlwhereweaspiretochangethelandscapeof
leadership forgirlsand youngwomen.GirlScoutsisjusttheorganizationtogetitdone–
thanksto everyonewho supportedusandwelcometothosewhowishtojoinus!
Yoursin Scouting,
DeniseDalrymple
Message from the CEO
4 | gssem annual report 2011
“Por mi honor, yo trataré de servir a Dios y a mi patria,”
are words spoken from the Girl Scout promise in Spanish, which now begin more Girl
Scout troop meetings as AMIGAS: A Leadership Experience for Girls gains momentum
in southeastern Michigan. The national initiative to reach more Latina girls and moms
kicked off locally in 2011 as Girl Scouts of Southeastern Michigan (GSSEM) established
partnerships with Hispanic community leaders, school districts and businesses with
the common goal of serving more girls.
AMIGAS’ purpose is to broaden participation in Girl Scouting and to share the Girl
Scout Leadership Experience (GSLE) in the Hispanic communities of southwest
Detroit, Pontiac and Romeo. GSSEM has collaborated with several community groups
who have helped us identify volunteers, disseminate information and, in some cases,
provide in-kind assistance. Thanks to all of our community partners including LA
SED, Vistas Nuevas Headstart, Consortium of Hispanic Agencies, La Familia Centro
Multicultural, La Escuelita, Baldwin Church and Center, Oakland Coalitions of Hispanic
Agencies and the Hispanic Coalition of Macomb. New troops are forming and girls are
participating in GSLE, camping and developing entrepreneurial skills through the Girl
Scout cookie sale.
“We are seeing in the girls such
excitement for learning, increased
participation in community service
projects and a desire to help recruit
other girls from their community
to be Girl Scouts,” says Gabriela
Ramírez-Darris, Hispanic Initiative
Coordinator. 2011 Gold Award
recipient, Yamirka Torres, a freshman
at Wayne State, recently decided she
wants to be a Troop Leader so she
can mentor girls. She wants to be able
to share with the girls of Brownie Troop
80205 at Bennett Elementary School how
much fun it is to be a Girl Scout.
GSSEM is eager to work with our
partners as we embark on a new year of
empowering girls and the communities in
which they live.
Girl Scouts Embrace the
Hispanic Community
Girl Scouts Embrace the
Junior Troop 80206 from Bennett
Elementary spent part of their
Thanksgiving break cleaning up debris
around their school and their
neighborhood.  The girls enjoyed an
unusually warm day planting bulbs and
picking up leaves in the community and
at individual homes.
gssem annual report 2011 | 5
Nearly80highschoolgirlsfrom
southeasternMichiganattendedthe
firstCamp Moxie,aweeklongleadership
adventurecamp held lastJuneatCamp
InnisfreeinHowell. GSSEMpartneredwith
Running Startand the MichiganWomen’s
Foundation toprovidethisopportunityfor
girlstolearnfrom and connectwithsome
oftheregion’stop womenexecutives.
CampMoxie isdesigned tostrengthen
girls’leadership skills,confidence,practical
skills,publicspeakingabilityandmore.
Each girl selected a track, Camp CEO,
Camp Philanthropy or Camp Politics and
participated in interactive workshops
where they learned essential skills to
prepare them for their future careers,
including how to write a business plan,
how to advocate for social change
and how to run a successful political
campaign. One of the girls said her
favorite activity during Camp Moxie was
“when they taught us how to talk in front of a group. I enjoyed this because I want to
be a lawyer and I can speak in front of people now.” Another participant from Camp
CEO said “the interview and resume prep we did will help me in the future.”
Girlsalsonetworked
withwomenexecutives
representingbusiness,
philanthropyand
governmentatspecial
eventluncheonsand
dinners. Eachday,girlsalso
experiencedthefunofGirl
Scoutswithactivitieslike
horsebackriding,swimming,
hi-ropes,andcampfire.
Theweekculminatedwith
fieldtripsforeachtrackto
women-ownedbusinesses,
leadingnon-profitagencies,
andthestatehousein
Lansing.Girlsgottosee
andinteractwithwomen
leadersfirst-handintheir
workplaces.
Connecting Girls
with Women Leaders
Allison Dunatchik, Running Start Program
Director, teaches girls in Camp Politics
about why it’s important for women to
be involved in government.
Charter One Bank President and CEO Sandra Pierce
was a Camp Moxie luncheon speaker. The girls
enjoyed her encouraging words and personal story.
6 | gssem annual report 2011
Lions and tigers and bears and Girl
Scouts! Girl Scouts and their families
from all over southeastern Michigan
participated in GSSEM’s first annual Zoo
Expedition at the Detroit Zoo last May.
Zoo Expedition was one of GSSEM’s
most successful events, with more than
1,000 attendees! Girls explored the
zoo exhibits while enjoying stations set
up just for Girl Scouts in kindergarten
through fifth grade. They participated in
age appropriate, hands-on activities run
by zoo docents and about 50 volunteers
to earn Daisy Petals, Brownie Try It’s,
and Junior Badges. Each girl received
a passport when she arrived that was
stamped every time she completed an
activity.
Fun was had by all as Daisies created
treats for birds and learned about proper
pet care giving by playing Petopoly.
Brownies discovered how water moves
through our ecosystem and how clouds
help us predict the
weather. Juniors explored
the Butterfly Garden
and created wildlife
works of art. Later that
day families joined the
Council-wide “Bridging
Ceremony,” where girls
officially ‘bridged’ from
one Girl Scout level to the
next. Each girl received a
commemorative patch
just for attending.
Lions and tigers and bears and Girl
Scouts! Girl Scouts and their families
Girl Scouts
Gone Wild
(About Animals)(About Animals)
gssem annual report 2011 | 7
help us predict the
8 | gssem annual report 2011
Public Support and Revenue:
Annual and Planned Giving............................................................................................ $145,979
Corporate and civic groups................................................................................................92,674
Foundations.......................................................................................................................... 233,438
Grants .....................................................................................................................................209,674
Special events - net of direct benefit to donors.........................................................82,032
In-kind-net.................................................................................................................................52,391
Total Public Support...................................................................................................................816,188
Product Sales:
Cookie and fall product revenue.............................................................................12,905,007
Direct Costs...................................................................................................................(6,288,425)
Gross profit on product sales...................................................................................... 6,616,582
Program service fees..........................................................................................................816,062
Merchandise sales:
Grossrevenue.....................................................................................................................1,172,648
Cost of sales ......................................................................................................................(762,623)
Gross profit on merchandise sales ...............................................................................410,025
Total Net Operating Revenue.............................................................................................7,842,669
Other revenue:
Investment income (loss).................................................................................................. (6,501)
Rental income - office space.............................................................................................40,130
Miscellaneousincome.......................................................................................................210,903
Total other revenue.................................................................................................................. 244,532
Total Public Support And Revenue.................................................................................8,903,389
Expenses
Program services:
Troop-Related Programs............................................................................................... 5,949,631
Troop and Resident Camping........................................................................................2,618,812
Total program services ................................................................................................. 8,568,443
Supporting services:
Management and general................................................................................................696,587
Fund Raising...........................................................................................................................418,001
Total supporting services................................................................................................ 1,114,588
Total Operating Expenses................................................................................................... 9,683,031
Increase (Decrease) in Net Assets from Operations................................................(779,642)
Other Changes in Net Assets:
Pension-related changes other than net periodic pension cost....................(324,324)
Increase (Decrease) in Net Assets .............................................................................$(1,103,966)
Girl Scouts of Southeastern Michigan
Statement of Activities
For the Year Ended September 30, 2011
Girl Scouts of Southeastern Michigan
For the Year Ended September 30, 2011
gssem annual report 2011 | 9
Where the Money Goes
62%
27% 7%
4%
les
2%
3%
Product Sales
Program Service Fees
Merchandise Retail Sales
Contributions
Grants
Other Revenue
Money Comes From:
Where the Money Goes
Where the Money
Comes From:
Statement of Financial Position
as of September 30, 2011
ASSETS
Cash and cash equivalents...............................................................................................$3,420,129
Investments and beneficial
interest in trusts ........................................................................................................... 3,528,476
Receivables, Net........................................................................................................................ 194,353
Inventory held for resale.........................................................................................................425,537
Prepaid Expenses .....................................................................................................................208,061
Land, buildings and equipment - net...............................................................................14,158,371
Total Assets.......................................................................................................$21,934,927
LIABILITIES AND NET ASSETS
Accounts payable and
accrued expenses ........................................................................................................$640,272
Deferred grant revenue..............................................................................................................93,610
Capital lease obligations.........................................................................................................106,446
Unfunded pension obligation.............................................................................................1,438,192
TotalLiabilities........................................................................................................................2,278,520
NetAssets..............................................................................................................................19,656,407
Total Liabilities and Net Assets....................................................................$21,934,927
Troop Related Programs
Camp Related Programs
Management & General
Fund Raising
Where the Money Goes
Product Sales
9%
5%
79%
7%
2%
3%
Reinventing Service
Delivery
RecentGirlScoutresearchhasshownthatmorethan60percentofgirlsareeither
deeplyambivalentaboutleadership,orsayitisnotimportanttothematall.Andwhile
39percentofgirlssayleadershipisimportanttothem,only21%,oroneinfivegirls,
believetheyhave whatittakestolead.Inanefforttodevelopmoregirlleaders,GSSEM
hasimplemented anewvolunteerstructureinSeptembertoreinventthewaywedeliver
GirlScoutingtogirlsand adults.
“Itisessentialthatweprovidemoregirlswithsolidrolemodelswhilegivingthem
flexiblewaystheycanparticipateinGirlScouting,”saidSusanMcGraw,GSSEM’sChief
OperationsOfficer.“Wealsoneedtoengageouradultvolunteersinrolesthatare
specificand rewardingsotheywillenjoythementoringexperience.”
Ofthe372newvolunteerpositionscreatedwithinthenewstructure,morethanhalf
ofthem havebeenfilled.Thereismoreworktobedonetorecruitvolunteerstomeet
theneed,yetweareexcitedthatsomanyvolunteershavealreadyembracedthenew
model.“Nowtheycanchoosea rolethatmatchestheirinterestswithoutfeelinglikethey
needtoknowhowto doitall,”saidJenniferBaker,GSSEMVolunteerandNewLeader
TrainingFacilitator.
Thenewstructureisalreadyhaving
a positiveimpactonprogramming
atthecommunitylevel.Volunteer
leadersareinspiredtoschedule
moreeventsandseriesand
topostthemonGSSEM’s
websiteCalendarofEvents.
Theireffortsareencouraging
moreparticipationfromgirls
throughoutCouncil.
“Girlswhomaynotbeveryactive
inGirlScoutinggetachanceto
participateinlargescaleevents
wheremultipledistrictsareinvited,”
saidBaker,“Girlsareabletomeetgirls
fromotherdistrictswhichbroadens
theirperspectiveofwhatgirlscouting
isandwhatisavailableintheir
community.”
GSSEMwouldliketothankthemany
dedicatedvolunteersandstaffwho
contributedmuchoftheworkto
helpingusbecomewell-positionedto
growtheGirlScoutmovementacross
southeasternMichigan.
10 | gssem annual report 2011
We make summer camp educational as well
as fun with experiences that combine safety
and adventure. At Camp Hawthorn Hollow girls
develop focus and self-control through archery.
Thenewstructureisalreadyhaving
a positiveimpactonprogramming
atthecommunitylevel.Volunteer
leadersareinspiredtoschedule
gssem annual report 2011 | 11
DuringGSSEM’s2011cookiesale,girlssoldinexcessof
3.5millionpackagesofcookies,analmost5%increase
over2010.Theaveragenumberofboxesofcookies
soldpergirlwas127,up from115in2010.Thisincrease
wasdueinpartto the newandimprovedincentive
program,whichincludedmoreexperience-based
opportunitiessuchaswaterparkticketsandmore
valuable incentivessuchasMichigan’sAdventure
themepark ticketsand an iPodTouch.Girlswereable
toearndoublecamp creditforGSSEMsummercamp
programs.
Asapartofthe“TroopstoTroops”program,girls
soliciteddonationsfor31,539boxesofcookiestosend
a“tasteofhome” to activedutymilitaryservingout
ofthecountry. TheTroopstoTroopsprogramallows
customersto purchase“virtual”boxesofcookieswhicharedistributedtoservicemen
andwomenoverseas.
TheCookieProgram isthelargestfinancialliteracyprogramforgirlsinthecountyand
providesallgirlstheopportunitytorealizetheirfullpotentialbybecomingstrong,
confident, andresourcefulcitizens.ThroughtheGirlScoutCookieProgramgirlsdevelop
fiveessentialskills: goalsetting,decisionmaking,moneymanagement,peopleskillsand
businessethics.
Cookie Sale a Success
GirlScoutsrecognizestheimportanceoffaithinmanyofourgirls’andfamilies’lives.
GirlScoutvalues– expressedintheGirlScoutPromiseandLaw–arealignedwiththe
teachingsoffaithorganizations. Weencouragegirlstopursuetwomainmethodsfor
earningfaithawards.
Thefirstmethod istoearna religiousmedalundertheguidanceandleadershipofone’s
ownfaithleadership usingthematerialspublishedbyProgramsofReligiousActivities
withYouth(PRAY)Publishing,whichhasbeena partnerwithGirlScoutsformany
decades.PRAYoffersmaterialsforalmost60majorreligions. Onceearned,these
insigniaareapproved tobewornonthefrontoftheofficialGirlScoutuniform. PRAY
publicationsarefound in everyCouncilShop. Thesecondmethodistopursuethenew
MyPromise,MyFaithbadgedevelopedbyGSUSAlastyear.Informationaboutthisnew
badgeisfound ineveryGirlsGuide. ThePromiseandLawareusedtostrengthenthe
girls’faithjourneysastheybuildtheirleadershipskills.
Understandingthe criticalroleplayedbyfaithcommunitiesinGirlScouting,GSSEM
established ourownReligiousRelationshipCommitteelastyearwithSuzanneBanteas
thevolunteerChair. Membersworktirelesslytoprovideopportunitiestoguidegirlsin
thisimportantcomponentofleadershipdevelopment.Weappreciatetheirimportant
work,and look forward toa fullcomplementofactivitiesin2012,includinginterfaith
servicesand aWalk withGodwalkathon.
Girl Scouts and Faith
12 | gssem annual report 2011
Pearl ($500,000+)
Chrysler Foundation
Ford Motor Company Fund
Free Press Charities, Inc.
General Motors Foundation
Kresge Foundation
Charles Stewart Mott Foundation
Skillman Foundation
United Way of Genesee County
United Way for
Southeastern Michigan
Gold ($250,000 - $499,999)
City of Detroit
Community Foundation
of Greater Flint
DTE Energy Foundation
Elizabeth, Allan &
Warren Shelden Fund
Girl Scouts of the USA
Tall Pine Council, BSA
United Way of St. Clair County
Silver ($100,000 - $249,999)
Blue Cross Blue Shield of Michigan
City of Flint
Comerica, Inc.
Communities in Schools
of Detroit, Inc.
Genesee Regional Chamber
of Commerce
Oliver Dewey Marcks Foundation
Port Huron Hospital Foundation
Universal Systems
W.K. Kellogg Foundation
Youth Foundation of America
Bronze ($25,000 - $99,999)
AT&T Corporation
Baker College of Flint
Benson and Edith Ford Fund
C. F. Moore Foundation
Carls Foundation
Charity Motors
Charlotte R. Schmidlapp Fund
Citizens Bank
City of Detroit Youth Department
Clark Hill, PLC
Coca Cola Bottling Co. of Michigan
Coca Cola Enterprises
Community Foundation of
Southeastern Michigan
Community Foundation
of St. Clair County
DeRoy Testamentary Foundation
Detroit Auto Dealers Association
Charitable Fund
Detroit Youth Foundation
EDS
Flint Community Schools
Ford Senior Players Championship
General Dynamics Land Systems
Juliette Gordon Low Giving Society –
Organization/
Corporate Giving
Juliette Gordon Low Giving Society –
4th grade Junior Girl Scouts Troop 73844 did
chores at home to earn the money to buy items to
donate to their local food pantry. What an amazing
group of girls we have!
Genesys Health System
Hurley Medical Center
Isabel Foundation
James and Lynelle Holden Fund
John S. and James L. Knight
Foundation
JPMorgan Chase & Co.
Knight Rider Foundation
Lear Corporation World
Headquarters
Little Brownie Bakers
McGregor Fund
McLaren Regional Health Center
Michigan Aids Fund
Michigan Department
of Community Health
Mary Moore Foundation
Motor City Electric Company
Newhouse Foundation
Oleson Foundation
Olympia Entertainment
Phoenix Network
Port Huron Hospital
PPG Industries, Inc.
Republic Bank
Ruth Mott Foundation
Sorenson Gross Ghassan Saab
St. John Health System
The Whitney Fund
The Kroger Company
UAW-GM Center
for Human Resources
United Way of Oakland
County
United Way of Sanilac
County
Whiting Foundation - Flint
Whiting Foundation –
St. Clair
Matilda Wilson Fund
gssem annual report 2011 | 13
“Critter Connection” was the theme for the 44th
annual International River Crossing. Troops from
southeast Michigan traveled to Marine City, MI to meet
Canadian Girl Guides for a day of activity, patch swaps,
the parade of banners and a ferry crossing in the spirit
of international friendship.
Juliette Gordon Low Giving Society –
Individual Giving
Pearl ( $50,000+)
Arthur G. Bishop Trust
Hank Graff
Grace Kleinpell Trust
Koegel & Rocco Families
Nancy Philippart and Thomas McGrail
Pansy Lee Reader Trust
Margaret Stewart Trust
Gold ($25,000 - $49,999)
Ann Bentley
Denise Dewih-Wallace
Joseph and Joanne Galvin
David and Karen Hopp, Jr.
Frederick and Stella Loeb Trust
James Loprete
Edward Neithercut
Judith Tinor Trust
Dale and Cheryl Wangler
Robert E. Urich Trust
Silver ($10,000 - $24,999)
Donald Bacon
Bethany Belanger
Mark Belvins
Bishop Trust
Carolyn Burdi
Burroughs Memorial Trust
Richard E. and Sandra J. Dauch
Family Foundation
Peter and Julie Dawson
Ruth Frank
Jack and Caroline Greenlees
Kevin and Barbara Hendrick
Michelle Hicks
Peter and Eilish Keating
Bonnie Layman
Virginia Mair
Rex Nelson
Ward Newton
Kathryn Ossian and James Linn
Arlene Robinson
Anne Sherwood
Richard Sundquist
Clayton and Anna May Timmons
Jane and Frank Warchol
Lillian Whittier
Christine L. Wilcox Trust
Ivan Wilcox Trust
Anne Wilton
Keith and Wendy Zick
Bronze ($2,500 - $9,999)
James and Deborah Adsit
Donna Anderson
Linda Allen
Maggie Allesee
Willie and Veronica Artis
Patricia Graff Arvilla
Eileen Ashley
Juliette Gordon Low Giving Society –
14 | gssem annual report 2011
Meeting a goat for the first time at
Camp Hawthorn Hollow.
gssem annual report 2011 | 15
Doug Bacon
Penelope Bailer
Carroll Baker, Sr.
Susan Baker
Dorothy Ball
Larry Barber and Gerri VerHowe-Barber
Lawrence and Sylvia Bartalucci
John and Nadine Baxter
David and Sharon Beard
Ann Bently
Bruce Blanchard
Bruce Blevins
Basil and Coralene Bloss
Jack and Alice Blosser
Kathie Booth
Nick and Genese Bouchard
Mr. and Mrs. Phil Braun
Denise Brooks
Sue Brown
Tom Bryson
Michael and Geraldine Buckles
Joan M. Bulley
Ben and Beverly Burns
Martin and Rosalie Butzel
Carol Chargot
William Churchill
Martha Clayton
Linda Clinton
Gerald and Barbara Cook
The Robert and Bess Cook
Family Foundation
Darrell and Charlotte Cooper
David and Susan Corby
Clare Coughlin
Raymond and Jane Cracchiolo
Melissa Cragg
Richard and Judy Cramer
Tricia Creagh
Christine Cusmano
Denise Dalrymple
Ava Danner
Harriet Davidson
Jim Dowsett
Anne Doyle
Laurence Doyle
Maureen Drews
Lee and Elizabeth Durham
Irma Elder
Jack Ennest
Sandra Ennis
H. Halladay Flynn
Linda Forte and Tyrone Davenport
Trina Foster
William and Susan Francis
Andrea Franz
Paul Fuhs
Sharlene Gage
Donald and Alice Giese
Allison Green
Carl and Beverly Haas
Michael Hebner
Louise Hemond-Wilson
Lisa Holley
Gary and Sandra Hulett
Gregory Huskisson
Bill and Polly Huss
David Jackson
David James
Rodney and Tanya Ketzler
Heather Koenders
Mary Kramer
Ed Kurtz
Chris Kurzweil
Thomas Lichtle
Kathleen Lieder
Thomas Lindley
Daniel Lockwood
John J. LoVasco
Pamela Loving
Richard and Susan Lueders
Donald and Janice Lutz
Elaine T. Marcotte
Gary J. Marcotte
Mr. and Mrs. Dallas Marme
Olivia Maynard and Ollie Karlstrom
Jim and Jacqui McKellar
Patrick and Mary Gale McPharlin
Virginia Meyers
Robert Miller
Robin Moherek
Bill and Kitty Moeller
Ray and Barb Morrell
Individual Giving continued on page 16
16 | gssem annual report 2011
Lisa Morse
Chip Mortimer
JoAnne Neil
Albert Nelson
H. Nelson
Donna Niester
James and Rhonda Orr
Francine Pegues
Mary Pellerito
William Piper
Roger Plue
Harold and Marian Poling
Jacquelyn Polk
Peter and Linda Popovic
Jerry Prescott
Julianne Princinsky
Mr. and Mrs. John Racine
Barry and Anne Regling
Ken and Dawn Reha
Irvin and Pamela Reid
Terri Renshaw
Anthony and Althea Richards
Kimberly Roberson
Jan Robertjohn
Irving and Audrey Rose
Frederick Ruffner
Khalil Saab
Melissa Sage Fadim
Joseph and Linda Salas
Roger and Susan Samuel
Betty Sarvis
Edwin and Mary Sawton
Karla Scherer
Larry Schulte
Henry and Brenda Schultz
Ellen Schutt
Carl Schwartz
David and Donna Schwartz
Doris Seidl
William Sengstock
Barbara Seymore
Howard Shand
Reverend Leroy Shelton
James Smith
Michelle L. Smith
Patricia Smith
Susan Smith
Gail Spaeth
Sydney Spofford
Mary Stief
Genevive Street
George and Christine Strumbos
Robin Thompson
James Tomblinson
Vaughn and Jeannine VanCamp
Kelly VanWormer and Gerald Schnepp
Michael Vore
Harry and Jane Wagner
Mary Ann Wallace
Billie Jo Wanink
Esther Washburn
Howard and Dorothy Weaver
Leonard Weiner
Edward and Betty Welsh
Mr. and Mrs. Charles Whipple
David and Janice Whipple
Sally Wildner
Dona J. Will
John and Wanda Wirtz
Kim Woloszyk
Laura E. Wright
Anne Zaragoza
Maria Zardis
Girl Scouts brought some holiday cheer to Pablo
Davis Senior Center.  Troop 80206 from Bennett
Elementary School in southwest Detroit decorated
the community area and tree, sang Christmas
Carols and brought gifts for the seniors.
Individual Giving
continued from page 15
gssem annual report 2011 | 17
Family Partnership Giving
Laura Archambault
Jeffrey Baytarian
Gail Borgiel
Mina Cox
Susan and Jack Daniel
Pam and Don deVeer
Laura Dinsmoor
Diana and Eric Freeburg
Susan Halligan
Tina and Mike Ienna
Donna Jakubowicz
Michelle and Marc Junod
Catherine Leads
Kathleen Nicholson
Barbara O’Malley
Carey Pachia
Monika and Thomas Pegler
Connie and Eric Pelton
Nancy Philippart and
Thomas McGrail
Marcia and Karl Rauschendorfer
Christal and Remi Renaud
Dolores Rida
Ruth Rose
Lynn Ruhlman
Ignacio and Kimberly Ruiz
Service Unit #232
Service Unit #351
Service Unit #376
Service Unit #385
Service Unit #640
Service Unit #654
Lisa Smith
Michelle L. Smith
Chay Song
Denise and Marc Staudt
Zheng Tan
Mary Toward
Troop 21206
Troop 40099
Troop 40623
Troop 40668
Troop 41013
Troop 42137
Troop 42859
Troop 42962
Troop 43550
Troop 46476
Troop 70129
Troop 72264
Troop 75197
Troop 75249
Jennifer Tweadey
Diane Victor
Madonna Wenner
Laura E. Wright
More than 1,000 Girl Scouts participate in sum-
mer camp each year. Campers develop leader-
ship skills with safe, fun, educational experi-
ences that create memories of a lifetime.
Tributes
In Honor of Ruth Frank
Bud Simmons
In Memory of Joanne Bates
Suzette LaVigne
In Memory of Beverly Brown
Denise Hooks
In Memory of Dennis Gaboury
Bonnie Layman
In Memory of Joann Gurney
Maryann Zimmer
In Memory of Jean Hallam
Anna Mae Ferrier
In Memory of Joan Ives
Advanced Electrical Solutions
Tiffany Atkin
Ralph Kleinedler
Richard Shick
Troop 13037
Troop 70468
In Memory of Anna Winski Kukurugya
Michele Kukurugya
In Memory Betty Mader
Bonnie Layman
RP Marcotte and ET Marcotte
Endowment Fund
Harold Bammel
Elaine T. Marcotte
In Memory of Allison Rocktoff
Yvette Benson
Annette Biekki
Beth Blank
Steven Demarle
Kimberly Digiandomenico
Faurecia Interior Systems
Jean Fisher
Carla George
Elsa Jarosz
Wendy Jones
Suzanne Kesiba
Deborah Ketner
Bruce McConnell
Melissa McDermid
Brian Mulligan
Miwa Neumann
North Farmington Cheer Boosters
North Farmington High School Band &
Orchestra Boosters
John Purcell
Manuel Purmarada
Theresa Rausch
Michelle Rocktoff
Raymond Rocktoff
Marie Sileski
Tony Stubbs
John Suralik
April Tini
Valentina Tobos
William Valade
Lee Ann Varga
At the Zoo Expedition in May, GSSEM held its first
Council-wide Bridging Ceremony. Girl Scouts
designed a flag to represent their growth in Girl
Scouting as they bridged to the next level.
18 | gssem annual report 2011
Lisa K. Morse
First Vice Chair
Peter M. Keating
Second Vice Chair
Equilla Wainwright
Secretary
Julianne T. Princinsky Ed.D.
Treasurer
Denise Dalrymple
Chief Executive Officer
Bonnie Reyes
Chief Financial Officer
James T. Adsit
Catherine (Cathy) Cornell
Sandra K. Ennis
Blanca Q. Fauble
Heather D. Koenders
Ronia F. Kruse
Elaine T. Marcotte
Monica L. Martinez
Karla E. Middlebrooks
Rhonda B. Orr
Kathryn (Kathy) L. Ossian
Seema Verma-Prince
Richard A. Sundquist
Judith L. Willard
Laura E. Wright
Diane L. Young
Maria Zardis
Nancy L. Philippart
Chair of the Board
DIRECTORS-AT-LARGE
Board of
Directors
BOARD DEvELOPMEnT COMMITTEE
Peter M. Keating
Second Vice Chair, GSSEM
Sandra K. Ennis
Director-at-Large
Heather D. Koenders
Director-at-Large
Meena Chakraborty
Member-at-Large
Anne Doyle
Member-at-Large
Francine Pegues
Member-at-Large
Denise Dalrymple
Chief Executive Officer
gssem annual report 2011 | 19
Our Locations
Clinton Township Service Center
42800 Garfield
Clinton Township, MI 48038
Detroit Service Center
3011 W. Grand Blvd.
500 Fisher Building
Detroit, MI 48202
Flint Service Center
2300 Austins Parkway
Flint, MI 48507
Monroe Outreach Office
28 S. Macomb St.
Monroe, MI 48161
Port Huron Service Center
2186 Water Street
Port Huron, MI 48060
Sanilac Outreach Office
217 E. Sanilac Ave.
Sandusky, MI 48471
White Lake Service Center
8545 Highland Road
White Lake, MI 48386
www.gssem.org
800-482-6734

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GSSEM_2011_Annual_Report

  • 2. 2 | gssem annual report 2011 On my honor, I will try: To serve God and my country, To help people at all times, And to live by the Girl Scout law. Girl Scout Promise Girl Scout Law I will do my best to be: honest and fair, friendly and helpful, considerate and caring, courageous and strong, and responsible for what I say and do, and to … respect myself and others, respect authority, use resources wisely, make the world a better place, and be a sister to every Girl Scout. Thenewest GirlScout leadershipjourneyseries, It’sYourStory–TellIt! offersa fun,comprehensiveandmulti-disciplinaryapproachtobuildinggirls’leadership skills. ThisJourneyinvitesGirlScoutsofeveryageonanadventureto: • Build astrongsense ofselfthroughcreativeexpression. • Become more comfortableinreallifesituationsthroughroleplayingactivities. • Reachherfullpotentialandgaintheconfidencetobecomealeaderinherownlife and inthe world. AlongthisJourney,GirlScoutswillfindanswerstoquestionssuchas: • Howdo the storiesIhearandtellshapethepersonIamandthepersonIcan become? • HowdoesmediainfluencemylifeandwhatIcandotomakesureitisrelevanttome? • Howcanmyrelationshipsinspiremetotakeactionandhelpothersinmycommunity andinthe world? OneveryLeadership Journey,everythinggirlsdo—whetherit’sperformingscience experiments,creatingartprojects,cookingsimplemeals,orlearningtoprotectthe planet’swatersupply—isaimedatgivingthemthebenefitsoftheGirlScout“Keysto Leadership”: Discover,Connect, TakeAction. • Agirl Discoversherspecialskillsandtalents,findstheconfidencetosetchallenging goalsforherselfand strivestolivebyhervalues.Thisincludesbeingproudofwhere shecame from aswellaswhereshe’sgoing. • Agirl Connectswithothers,whichmeansshelearnshowtoteamup,solveconflicts, andhavehealthyrelationships.Theseskillshelpherinschoolrightnowandprepare herforanycareershechoosesinthefuture. • Agirl TakesActionandmakestheworlda betterplace,learningalotabouther communityand theworldalongtheway.
  • 3. gssem annual report 2011 | 3 Thanksto yourcommitmentandefforts,GirlScoutsofSoutheastern Michigan(GSSEM)madeexcellentprogressonimplementingourcore businessstrategiesduring2011. Wecontinuedworkingtoenhanceevery girl’sleadershipexperienceassheparticipatesinGirlScoutingactivities. ThenewGirlsGuidetoGirlScouting,whichalongwithJourneys, completesGSUSA’snationalprogramportfolio,andimprovedtraining resourcesforvolunteers, wereattheheartofeffortstohelpusbettermeetourmission ofbuildinggirlsofcourage,confidence,andcharacterwhomaketheworldabetter place.OursuccessfulCampMoxieprovideda weeklongleadershipdevelopment experiencetohighschoolgirlsintheareasofbusiness,philanthropyandpolitics. We alsolaunched AMIGAS: A LeadershipExperienceforGirls,whichisaninitiativefocused onincreasingHispanicgirlsandtheirfamiliessupportandparticipationinGirlScouting. AMIGAShasgained significantmomentum,andwehaveestablishedrelationshipswith keyleadersinseveralHispaniccommunitieswherewedidnotmaintainastrongGirl Scoutpresence. Wecontinue tomanage ourresourceswiselyand received acleanauditwithnointernalcontrol weaknessesinourmostrecentaudit. Wewere abletofund anewChiefOperationsOfficer positionand recruited averyqualifiedleaderto fillit.  GSSEMcould notcontinueoursuccessful emergenceasamodelforCouncilrealignment withouttheguidance andsupportofour talentedand committed BoardofDirectors. Iwantto sayaveryheartfeltthankyoutothe Board.Additionally,we formeda newAdvisory Council,chaired byWeightWatchersInternationalPresident andCEO,Florine Mark.AdvisoryCouncilmembersalsoincludeprominent womensuchasYvette Bing,DanielleKarmanos,Brenda LawrenceandIrmaElderto namejustafew.WethanktheAdvisoryCouncilfortheircommitmenttoopeningdoors tonon-traditionalsupportersofGirlScouts.  Aswebegin2012,our100th anniversary,GSUSAremindsuswiththeirToGetHerThere campaignthateveryonehasa roletoplayinhelpinggirlsreachtheirfullleadership potential.GSSEMiswellpositionedtodoourpart. Ihopeyousharemyprideinwhatwe haveaccomplished thusfar,butalsoappreciatethechallengesthatlieahead. There isnomore importantworkthanwhatwedo. Iwassaddenedbyarecentinterviewon NPRwhere awomanstatedthatshecouldnotvotefora femalepresidentialcandidate becausewomendon’thavethenecessaryskillstoleadthecountry. Sheobviously wasnotaGirlScout. OurworkwithgirlsandourfocusontheYearoftheGirlwillhelpto eliminatethismindset. Yoursin Scouting, NancyPhilippart Message from the Board Chair keyleadersinseveralHispaniccommunitieswherewedidnotmaintainastrongGirl
  • 4. 2011hasbeenanotheryearofsignificantchangeforGirlScoutsof SoutheasternMichigan(GSSEM).Whathasn’tchangedisthefactthat ourterrificvolunteerscontinuetosupportgirlleadership. Thefour prioritiesoftheStrategicLearningprocessthatweredevelopedin2010 continuedtodriveoureffortstowardsbetterqualitythisyear: Priority One: ImplementtheGirlScoutLeadershipExperiencethroughall pathways(Troop,Events,Series,CampandTravel). PriorityTwo: Increasethewaysthatadultscanvolunteer. PriorityThree: Improveinternalandexternalcommunications. PriorityFour: Livewithinourmeans. Weaimto continuouslyimprovevolunteersupportsothatallgirlsreceiveahigh qualityGirlScoutexperience. InordertomeetPrioritiesOneandTwo,anewvolunteer structure wasdesigned andimplemented.Inthecomingyears,weexpecttoseemore eventsand seriesdeliveredinthe12localcommunitiesofourjurisdiction,sowehave begunrecruitingmore adultstovolunteerinnewways. Wearenowopentovolunteers whocancommitto shortandlong-termroles. Iamparticularlyproud thatweimprovedcommunicationsthroughoutthecouncil: threenewslettersand anupdatedGSSEMwebsite. And,withnearly4,000fans,GSSEM hasone ofthe mostactiveCouncilFacebookpagesinthecountry.  Despitestaffreductions,wemadeimportantchangestobettersupportvolunteers: increasingourstore hours,streamliningthevolunteerapplicationprocess,and implementingonline registration. Thereismoreworktobedoneinalloftheseareas, butwe’ve madesignificantprogresstoensureGSSEMcontinuestobethepremier leadership organizationforgirlsinsoutheasternMichigan. Iamespeciallythankfulforourmorethan9,000activevolunteerswhoprovidedboth directservice togirlsandindirectservicethroughvolunteercommitteesduring2011. Almost 8,000troop leadersandoperationalvolunteersdeliverthepathways.More than1,000volunteersworkedonatleastonecommitteeintheotherthreekeyareas: CouncilAdministration,BoardofDirectorsandspecialprojects. Tomentionjusta few,GSSEMcould notpossiblyachieveitsmissionwithouttheGoldandSilverAward, VolunteerRecognitions,Archives,andReligiousRelationshipsCommittees.Thebiggest project undertakenbyvolunteersin2011wastheredesignofthevolunteerstructure. Volunteersare thelifebloodofourorganization–wecannotthankyouenoughforyour timeand dedication. Asweclose out2011,we lookforwardtocelebratingGirlScoutsoftheUSA’s100th anniversary.2012 istheYearoftheGirlwhereweaspiretochangethelandscapeof leadership forgirlsand youngwomen.GirlScoutsisjusttheorganizationtogetitdone– thanksto everyonewho supportedusandwelcometothosewhowishtojoinus! Yoursin Scouting, DeniseDalrymple Message from the CEO 4 | gssem annual report 2011
  • 5. “Por mi honor, yo trataré de servir a Dios y a mi patria,” are words spoken from the Girl Scout promise in Spanish, which now begin more Girl Scout troop meetings as AMIGAS: A Leadership Experience for Girls gains momentum in southeastern Michigan. The national initiative to reach more Latina girls and moms kicked off locally in 2011 as Girl Scouts of Southeastern Michigan (GSSEM) established partnerships with Hispanic community leaders, school districts and businesses with the common goal of serving more girls. AMIGAS’ purpose is to broaden participation in Girl Scouting and to share the Girl Scout Leadership Experience (GSLE) in the Hispanic communities of southwest Detroit, Pontiac and Romeo. GSSEM has collaborated with several community groups who have helped us identify volunteers, disseminate information and, in some cases, provide in-kind assistance. Thanks to all of our community partners including LA SED, Vistas Nuevas Headstart, Consortium of Hispanic Agencies, La Familia Centro Multicultural, La Escuelita, Baldwin Church and Center, Oakland Coalitions of Hispanic Agencies and the Hispanic Coalition of Macomb. New troops are forming and girls are participating in GSLE, camping and developing entrepreneurial skills through the Girl Scout cookie sale. “We are seeing in the girls such excitement for learning, increased participation in community service projects and a desire to help recruit other girls from their community to be Girl Scouts,” says Gabriela Ramírez-Darris, Hispanic Initiative Coordinator. 2011 Gold Award recipient, Yamirka Torres, a freshman at Wayne State, recently decided she wants to be a Troop Leader so she can mentor girls. She wants to be able to share with the girls of Brownie Troop 80205 at Bennett Elementary School how much fun it is to be a Girl Scout. GSSEM is eager to work with our partners as we embark on a new year of empowering girls and the communities in which they live. Girl Scouts Embrace the Hispanic Community Girl Scouts Embrace the Junior Troop 80206 from Bennett Elementary spent part of their Thanksgiving break cleaning up debris around their school and their neighborhood.  The girls enjoyed an unusually warm day planting bulbs and picking up leaves in the community and at individual homes. gssem annual report 2011 | 5
  • 6. Nearly80highschoolgirlsfrom southeasternMichiganattendedthe firstCamp Moxie,aweeklongleadership adventurecamp held lastJuneatCamp InnisfreeinHowell. GSSEMpartneredwith Running Startand the MichiganWomen’s Foundation toprovidethisopportunityfor girlstolearnfrom and connectwithsome oftheregion’stop womenexecutives. CampMoxie isdesigned tostrengthen girls’leadership skills,confidence,practical skills,publicspeakingabilityandmore. Each girl selected a track, Camp CEO, Camp Philanthropy or Camp Politics and participated in interactive workshops where they learned essential skills to prepare them for their future careers, including how to write a business plan, how to advocate for social change and how to run a successful political campaign. One of the girls said her favorite activity during Camp Moxie was “when they taught us how to talk in front of a group. I enjoyed this because I want to be a lawyer and I can speak in front of people now.” Another participant from Camp CEO said “the interview and resume prep we did will help me in the future.” Girlsalsonetworked withwomenexecutives representingbusiness, philanthropyand governmentatspecial eventluncheonsand dinners. Eachday,girlsalso experiencedthefunofGirl Scoutswithactivitieslike horsebackriding,swimming, hi-ropes,andcampfire. Theweekculminatedwith fieldtripsforeachtrackto women-ownedbusinesses, leadingnon-profitagencies, andthestatehousein Lansing.Girlsgottosee andinteractwithwomen leadersfirst-handintheir workplaces. Connecting Girls with Women Leaders Allison Dunatchik, Running Start Program Director, teaches girls in Camp Politics about why it’s important for women to be involved in government. Charter One Bank President and CEO Sandra Pierce was a Camp Moxie luncheon speaker. The girls enjoyed her encouraging words and personal story. 6 | gssem annual report 2011
  • 7. Lions and tigers and bears and Girl Scouts! Girl Scouts and their families from all over southeastern Michigan participated in GSSEM’s first annual Zoo Expedition at the Detroit Zoo last May. Zoo Expedition was one of GSSEM’s most successful events, with more than 1,000 attendees! Girls explored the zoo exhibits while enjoying stations set up just for Girl Scouts in kindergarten through fifth grade. They participated in age appropriate, hands-on activities run by zoo docents and about 50 volunteers to earn Daisy Petals, Brownie Try It’s, and Junior Badges. Each girl received a passport when she arrived that was stamped every time she completed an activity. Fun was had by all as Daisies created treats for birds and learned about proper pet care giving by playing Petopoly. Brownies discovered how water moves through our ecosystem and how clouds help us predict the weather. Juniors explored the Butterfly Garden and created wildlife works of art. Later that day families joined the Council-wide “Bridging Ceremony,” where girls officially ‘bridged’ from one Girl Scout level to the next. Each girl received a commemorative patch just for attending. Lions and tigers and bears and Girl Scouts! Girl Scouts and their families Girl Scouts Gone Wild (About Animals)(About Animals) gssem annual report 2011 | 7 help us predict the
  • 8. 8 | gssem annual report 2011 Public Support and Revenue: Annual and Planned Giving............................................................................................ $145,979 Corporate and civic groups................................................................................................92,674 Foundations.......................................................................................................................... 233,438 Grants .....................................................................................................................................209,674 Special events - net of direct benefit to donors.........................................................82,032 In-kind-net.................................................................................................................................52,391 Total Public Support...................................................................................................................816,188 Product Sales: Cookie and fall product revenue.............................................................................12,905,007 Direct Costs...................................................................................................................(6,288,425) Gross profit on product sales...................................................................................... 6,616,582 Program service fees..........................................................................................................816,062 Merchandise sales: Grossrevenue.....................................................................................................................1,172,648 Cost of sales ......................................................................................................................(762,623) Gross profit on merchandise sales ...............................................................................410,025 Total Net Operating Revenue.............................................................................................7,842,669 Other revenue: Investment income (loss).................................................................................................. (6,501) Rental income - office space.............................................................................................40,130 Miscellaneousincome.......................................................................................................210,903 Total other revenue.................................................................................................................. 244,532 Total Public Support And Revenue.................................................................................8,903,389 Expenses Program services: Troop-Related Programs............................................................................................... 5,949,631 Troop and Resident Camping........................................................................................2,618,812 Total program services ................................................................................................. 8,568,443 Supporting services: Management and general................................................................................................696,587 Fund Raising...........................................................................................................................418,001 Total supporting services................................................................................................ 1,114,588 Total Operating Expenses................................................................................................... 9,683,031 Increase (Decrease) in Net Assets from Operations................................................(779,642) Other Changes in Net Assets: Pension-related changes other than net periodic pension cost....................(324,324) Increase (Decrease) in Net Assets .............................................................................$(1,103,966) Girl Scouts of Southeastern Michigan Statement of Activities For the Year Ended September 30, 2011 Girl Scouts of Southeastern Michigan For the Year Ended September 30, 2011
  • 9. gssem annual report 2011 | 9 Where the Money Goes 62% 27% 7% 4% les 2% 3% Product Sales Program Service Fees Merchandise Retail Sales Contributions Grants Other Revenue Money Comes From: Where the Money Goes Where the Money Comes From: Statement of Financial Position as of September 30, 2011 ASSETS Cash and cash equivalents...............................................................................................$3,420,129 Investments and beneficial interest in trusts ........................................................................................................... 3,528,476 Receivables, Net........................................................................................................................ 194,353 Inventory held for resale.........................................................................................................425,537 Prepaid Expenses .....................................................................................................................208,061 Land, buildings and equipment - net...............................................................................14,158,371 Total Assets.......................................................................................................$21,934,927 LIABILITIES AND NET ASSETS Accounts payable and accrued expenses ........................................................................................................$640,272 Deferred grant revenue..............................................................................................................93,610 Capital lease obligations.........................................................................................................106,446 Unfunded pension obligation.............................................................................................1,438,192 TotalLiabilities........................................................................................................................2,278,520 NetAssets..............................................................................................................................19,656,407 Total Liabilities and Net Assets....................................................................$21,934,927 Troop Related Programs Camp Related Programs Management & General Fund Raising Where the Money Goes Product Sales 9% 5% 79% 7% 2% 3%
  • 10. Reinventing Service Delivery RecentGirlScoutresearchhasshownthatmorethan60percentofgirlsareeither deeplyambivalentaboutleadership,orsayitisnotimportanttothematall.Andwhile 39percentofgirlssayleadershipisimportanttothem,only21%,oroneinfivegirls, believetheyhave whatittakestolead.Inanefforttodevelopmoregirlleaders,GSSEM hasimplemented anewvolunteerstructureinSeptembertoreinventthewaywedeliver GirlScoutingtogirlsand adults. “Itisessentialthatweprovidemoregirlswithsolidrolemodelswhilegivingthem flexiblewaystheycanparticipateinGirlScouting,”saidSusanMcGraw,GSSEM’sChief OperationsOfficer.“Wealsoneedtoengageouradultvolunteersinrolesthatare specificand rewardingsotheywillenjoythementoringexperience.” Ofthe372newvolunteerpositionscreatedwithinthenewstructure,morethanhalf ofthem havebeenfilled.Thereismoreworktobedonetorecruitvolunteerstomeet theneed,yetweareexcitedthatsomanyvolunteershavealreadyembracedthenew model.“Nowtheycanchoosea rolethatmatchestheirinterestswithoutfeelinglikethey needtoknowhowto doitall,”saidJenniferBaker,GSSEMVolunteerandNewLeader TrainingFacilitator. Thenewstructureisalreadyhaving a positiveimpactonprogramming atthecommunitylevel.Volunteer leadersareinspiredtoschedule moreeventsandseriesand topostthemonGSSEM’s websiteCalendarofEvents. Theireffortsareencouraging moreparticipationfromgirls throughoutCouncil. “Girlswhomaynotbeveryactive inGirlScoutinggetachanceto participateinlargescaleevents wheremultipledistrictsareinvited,” saidBaker,“Girlsareabletomeetgirls fromotherdistrictswhichbroadens theirperspectiveofwhatgirlscouting isandwhatisavailableintheir community.” GSSEMwouldliketothankthemany dedicatedvolunteersandstaffwho contributedmuchoftheworkto helpingusbecomewell-positionedto growtheGirlScoutmovementacross southeasternMichigan. 10 | gssem annual report 2011 We make summer camp educational as well as fun with experiences that combine safety and adventure. At Camp Hawthorn Hollow girls develop focus and self-control through archery. Thenewstructureisalreadyhaving a positiveimpactonprogramming atthecommunitylevel.Volunteer leadersareinspiredtoschedule
  • 11. gssem annual report 2011 | 11 DuringGSSEM’s2011cookiesale,girlssoldinexcessof 3.5millionpackagesofcookies,analmost5%increase over2010.Theaveragenumberofboxesofcookies soldpergirlwas127,up from115in2010.Thisincrease wasdueinpartto the newandimprovedincentive program,whichincludedmoreexperience-based opportunitiessuchaswaterparkticketsandmore valuable incentivessuchasMichigan’sAdventure themepark ticketsand an iPodTouch.Girlswereable toearndoublecamp creditforGSSEMsummercamp programs. Asapartofthe“TroopstoTroops”program,girls soliciteddonationsfor31,539boxesofcookiestosend a“tasteofhome” to activedutymilitaryservingout ofthecountry. TheTroopstoTroopsprogramallows customersto purchase“virtual”boxesofcookieswhicharedistributedtoservicemen andwomenoverseas. TheCookieProgram isthelargestfinancialliteracyprogramforgirlsinthecountyand providesallgirlstheopportunitytorealizetheirfullpotentialbybecomingstrong, confident, andresourcefulcitizens.ThroughtheGirlScoutCookieProgramgirlsdevelop fiveessentialskills: goalsetting,decisionmaking,moneymanagement,peopleskillsand businessethics. Cookie Sale a Success GirlScoutsrecognizestheimportanceoffaithinmanyofourgirls’andfamilies’lives. GirlScoutvalues– expressedintheGirlScoutPromiseandLaw–arealignedwiththe teachingsoffaithorganizations. Weencouragegirlstopursuetwomainmethodsfor earningfaithawards. Thefirstmethod istoearna religiousmedalundertheguidanceandleadershipofone’s ownfaithleadership usingthematerialspublishedbyProgramsofReligiousActivities withYouth(PRAY)Publishing,whichhasbeena partnerwithGirlScoutsformany decades.PRAYoffersmaterialsforalmost60majorreligions. Onceearned,these insigniaareapproved tobewornonthefrontoftheofficialGirlScoutuniform. PRAY publicationsarefound in everyCouncilShop. Thesecondmethodistopursuethenew MyPromise,MyFaithbadgedevelopedbyGSUSAlastyear.Informationaboutthisnew badgeisfound ineveryGirlsGuide. ThePromiseandLawareusedtostrengthenthe girls’faithjourneysastheybuildtheirleadershipskills. Understandingthe criticalroleplayedbyfaithcommunitiesinGirlScouting,GSSEM established ourownReligiousRelationshipCommitteelastyearwithSuzanneBanteas thevolunteerChair. Membersworktirelesslytoprovideopportunitiestoguidegirlsin thisimportantcomponentofleadershipdevelopment.Weappreciatetheirimportant work,and look forward toa fullcomplementofactivitiesin2012,includinginterfaith servicesand aWalk withGodwalkathon. Girl Scouts and Faith
  • 12. 12 | gssem annual report 2011 Pearl ($500,000+) Chrysler Foundation Ford Motor Company Fund Free Press Charities, Inc. General Motors Foundation Kresge Foundation Charles Stewart Mott Foundation Skillman Foundation United Way of Genesee County United Way for Southeastern Michigan Gold ($250,000 - $499,999) City of Detroit Community Foundation of Greater Flint DTE Energy Foundation Elizabeth, Allan & Warren Shelden Fund Girl Scouts of the USA Tall Pine Council, BSA United Way of St. Clair County Silver ($100,000 - $249,999) Blue Cross Blue Shield of Michigan City of Flint Comerica, Inc. Communities in Schools of Detroit, Inc. Genesee Regional Chamber of Commerce Oliver Dewey Marcks Foundation Port Huron Hospital Foundation Universal Systems W.K. Kellogg Foundation Youth Foundation of America Bronze ($25,000 - $99,999) AT&T Corporation Baker College of Flint Benson and Edith Ford Fund C. F. Moore Foundation Carls Foundation Charity Motors Charlotte R. Schmidlapp Fund Citizens Bank City of Detroit Youth Department Clark Hill, PLC Coca Cola Bottling Co. of Michigan Coca Cola Enterprises Community Foundation of Southeastern Michigan Community Foundation of St. Clair County DeRoy Testamentary Foundation Detroit Auto Dealers Association Charitable Fund Detroit Youth Foundation EDS Flint Community Schools Ford Senior Players Championship General Dynamics Land Systems Juliette Gordon Low Giving Society – Organization/ Corporate Giving Juliette Gordon Low Giving Society – 4th grade Junior Girl Scouts Troop 73844 did chores at home to earn the money to buy items to donate to their local food pantry. What an amazing group of girls we have!
  • 13. Genesys Health System Hurley Medical Center Isabel Foundation James and Lynelle Holden Fund John S. and James L. Knight Foundation JPMorgan Chase & Co. Knight Rider Foundation Lear Corporation World Headquarters Little Brownie Bakers McGregor Fund McLaren Regional Health Center Michigan Aids Fund Michigan Department of Community Health Mary Moore Foundation Motor City Electric Company Newhouse Foundation Oleson Foundation Olympia Entertainment Phoenix Network Port Huron Hospital PPG Industries, Inc. Republic Bank Ruth Mott Foundation Sorenson Gross Ghassan Saab St. John Health System The Whitney Fund The Kroger Company UAW-GM Center for Human Resources United Way of Oakland County United Way of Sanilac County Whiting Foundation - Flint Whiting Foundation – St. Clair Matilda Wilson Fund gssem annual report 2011 | 13 “Critter Connection” was the theme for the 44th annual International River Crossing. Troops from southeast Michigan traveled to Marine City, MI to meet Canadian Girl Guides for a day of activity, patch swaps, the parade of banners and a ferry crossing in the spirit of international friendship.
  • 14. Juliette Gordon Low Giving Society – Individual Giving Pearl ( $50,000+) Arthur G. Bishop Trust Hank Graff Grace Kleinpell Trust Koegel & Rocco Families Nancy Philippart and Thomas McGrail Pansy Lee Reader Trust Margaret Stewart Trust Gold ($25,000 - $49,999) Ann Bentley Denise Dewih-Wallace Joseph and Joanne Galvin David and Karen Hopp, Jr. Frederick and Stella Loeb Trust James Loprete Edward Neithercut Judith Tinor Trust Dale and Cheryl Wangler Robert E. Urich Trust Silver ($10,000 - $24,999) Donald Bacon Bethany Belanger Mark Belvins Bishop Trust Carolyn Burdi Burroughs Memorial Trust Richard E. and Sandra J. Dauch Family Foundation Peter and Julie Dawson Ruth Frank Jack and Caroline Greenlees Kevin and Barbara Hendrick Michelle Hicks Peter and Eilish Keating Bonnie Layman Virginia Mair Rex Nelson Ward Newton Kathryn Ossian and James Linn Arlene Robinson Anne Sherwood Richard Sundquist Clayton and Anna May Timmons Jane and Frank Warchol Lillian Whittier Christine L. Wilcox Trust Ivan Wilcox Trust Anne Wilton Keith and Wendy Zick Bronze ($2,500 - $9,999) James and Deborah Adsit Donna Anderson Linda Allen Maggie Allesee Willie and Veronica Artis Patricia Graff Arvilla Eileen Ashley Juliette Gordon Low Giving Society – 14 | gssem annual report 2011 Meeting a goat for the first time at Camp Hawthorn Hollow.
  • 15. gssem annual report 2011 | 15 Doug Bacon Penelope Bailer Carroll Baker, Sr. Susan Baker Dorothy Ball Larry Barber and Gerri VerHowe-Barber Lawrence and Sylvia Bartalucci John and Nadine Baxter David and Sharon Beard Ann Bently Bruce Blanchard Bruce Blevins Basil and Coralene Bloss Jack and Alice Blosser Kathie Booth Nick and Genese Bouchard Mr. and Mrs. Phil Braun Denise Brooks Sue Brown Tom Bryson Michael and Geraldine Buckles Joan M. Bulley Ben and Beverly Burns Martin and Rosalie Butzel Carol Chargot William Churchill Martha Clayton Linda Clinton Gerald and Barbara Cook The Robert and Bess Cook Family Foundation Darrell and Charlotte Cooper David and Susan Corby Clare Coughlin Raymond and Jane Cracchiolo Melissa Cragg Richard and Judy Cramer Tricia Creagh Christine Cusmano Denise Dalrymple Ava Danner Harriet Davidson Jim Dowsett Anne Doyle Laurence Doyle Maureen Drews Lee and Elizabeth Durham Irma Elder Jack Ennest Sandra Ennis H. Halladay Flynn Linda Forte and Tyrone Davenport Trina Foster William and Susan Francis Andrea Franz Paul Fuhs Sharlene Gage Donald and Alice Giese Allison Green Carl and Beverly Haas Michael Hebner Louise Hemond-Wilson Lisa Holley Gary and Sandra Hulett Gregory Huskisson Bill and Polly Huss David Jackson David James Rodney and Tanya Ketzler Heather Koenders Mary Kramer Ed Kurtz Chris Kurzweil Thomas Lichtle Kathleen Lieder Thomas Lindley Daniel Lockwood John J. LoVasco Pamela Loving Richard and Susan Lueders Donald and Janice Lutz Elaine T. Marcotte Gary J. Marcotte Mr. and Mrs. Dallas Marme Olivia Maynard and Ollie Karlstrom Jim and Jacqui McKellar Patrick and Mary Gale McPharlin Virginia Meyers Robert Miller Robin Moherek Bill and Kitty Moeller Ray and Barb Morrell Individual Giving continued on page 16
  • 16. 16 | gssem annual report 2011 Lisa Morse Chip Mortimer JoAnne Neil Albert Nelson H. Nelson Donna Niester James and Rhonda Orr Francine Pegues Mary Pellerito William Piper Roger Plue Harold and Marian Poling Jacquelyn Polk Peter and Linda Popovic Jerry Prescott Julianne Princinsky Mr. and Mrs. John Racine Barry and Anne Regling Ken and Dawn Reha Irvin and Pamela Reid Terri Renshaw Anthony and Althea Richards Kimberly Roberson Jan Robertjohn Irving and Audrey Rose Frederick Ruffner Khalil Saab Melissa Sage Fadim Joseph and Linda Salas Roger and Susan Samuel Betty Sarvis Edwin and Mary Sawton Karla Scherer Larry Schulte Henry and Brenda Schultz Ellen Schutt Carl Schwartz David and Donna Schwartz Doris Seidl William Sengstock Barbara Seymore Howard Shand Reverend Leroy Shelton James Smith Michelle L. Smith Patricia Smith Susan Smith Gail Spaeth Sydney Spofford Mary Stief Genevive Street George and Christine Strumbos Robin Thompson James Tomblinson Vaughn and Jeannine VanCamp Kelly VanWormer and Gerald Schnepp Michael Vore Harry and Jane Wagner Mary Ann Wallace Billie Jo Wanink Esther Washburn Howard and Dorothy Weaver Leonard Weiner Edward and Betty Welsh Mr. and Mrs. Charles Whipple David and Janice Whipple Sally Wildner Dona J. Will John and Wanda Wirtz Kim Woloszyk Laura E. Wright Anne Zaragoza Maria Zardis Girl Scouts brought some holiday cheer to Pablo Davis Senior Center.  Troop 80206 from Bennett Elementary School in southwest Detroit decorated the community area and tree, sang Christmas Carols and brought gifts for the seniors. Individual Giving continued from page 15
  • 17. gssem annual report 2011 | 17 Family Partnership Giving Laura Archambault Jeffrey Baytarian Gail Borgiel Mina Cox Susan and Jack Daniel Pam and Don deVeer Laura Dinsmoor Diana and Eric Freeburg Susan Halligan Tina and Mike Ienna Donna Jakubowicz Michelle and Marc Junod Catherine Leads Kathleen Nicholson Barbara O’Malley Carey Pachia Monika and Thomas Pegler Connie and Eric Pelton Nancy Philippart and Thomas McGrail Marcia and Karl Rauschendorfer Christal and Remi Renaud Dolores Rida Ruth Rose Lynn Ruhlman Ignacio and Kimberly Ruiz Service Unit #232 Service Unit #351 Service Unit #376 Service Unit #385 Service Unit #640 Service Unit #654 Lisa Smith Michelle L. Smith Chay Song Denise and Marc Staudt Zheng Tan Mary Toward Troop 21206 Troop 40099 Troop 40623 Troop 40668 Troop 41013 Troop 42137 Troop 42859 Troop 42962 Troop 43550 Troop 46476 Troop 70129 Troop 72264 Troop 75197 Troop 75249 Jennifer Tweadey Diane Victor Madonna Wenner Laura E. Wright More than 1,000 Girl Scouts participate in sum- mer camp each year. Campers develop leader- ship skills with safe, fun, educational experi- ences that create memories of a lifetime.
  • 18. Tributes In Honor of Ruth Frank Bud Simmons In Memory of Joanne Bates Suzette LaVigne In Memory of Beverly Brown Denise Hooks In Memory of Dennis Gaboury Bonnie Layman In Memory of Joann Gurney Maryann Zimmer In Memory of Jean Hallam Anna Mae Ferrier In Memory of Joan Ives Advanced Electrical Solutions Tiffany Atkin Ralph Kleinedler Richard Shick Troop 13037 Troop 70468 In Memory of Anna Winski Kukurugya Michele Kukurugya In Memory Betty Mader Bonnie Layman RP Marcotte and ET Marcotte Endowment Fund Harold Bammel Elaine T. Marcotte In Memory of Allison Rocktoff Yvette Benson Annette Biekki Beth Blank Steven Demarle Kimberly Digiandomenico Faurecia Interior Systems Jean Fisher Carla George Elsa Jarosz Wendy Jones Suzanne Kesiba Deborah Ketner Bruce McConnell Melissa McDermid Brian Mulligan Miwa Neumann North Farmington Cheer Boosters North Farmington High School Band & Orchestra Boosters John Purcell Manuel Purmarada Theresa Rausch Michelle Rocktoff Raymond Rocktoff Marie Sileski Tony Stubbs John Suralik April Tini Valentina Tobos William Valade Lee Ann Varga At the Zoo Expedition in May, GSSEM held its first Council-wide Bridging Ceremony. Girl Scouts designed a flag to represent their growth in Girl Scouting as they bridged to the next level. 18 | gssem annual report 2011
  • 19. Lisa K. Morse First Vice Chair Peter M. Keating Second Vice Chair Equilla Wainwright Secretary Julianne T. Princinsky Ed.D. Treasurer Denise Dalrymple Chief Executive Officer Bonnie Reyes Chief Financial Officer James T. Adsit Catherine (Cathy) Cornell Sandra K. Ennis Blanca Q. Fauble Heather D. Koenders Ronia F. Kruse Elaine T. Marcotte Monica L. Martinez Karla E. Middlebrooks Rhonda B. Orr Kathryn (Kathy) L. Ossian Seema Verma-Prince Richard A. Sundquist Judith L. Willard Laura E. Wright Diane L. Young Maria Zardis Nancy L. Philippart Chair of the Board DIRECTORS-AT-LARGE Board of Directors BOARD DEvELOPMEnT COMMITTEE Peter M. Keating Second Vice Chair, GSSEM Sandra K. Ennis Director-at-Large Heather D. Koenders Director-at-Large Meena Chakraborty Member-at-Large Anne Doyle Member-at-Large Francine Pegues Member-at-Large Denise Dalrymple Chief Executive Officer gssem annual report 2011 | 19
  • 20. Our Locations Clinton Township Service Center 42800 Garfield Clinton Township, MI 48038 Detroit Service Center 3011 W. Grand Blvd. 500 Fisher Building Detroit, MI 48202 Flint Service Center 2300 Austins Parkway Flint, MI 48507 Monroe Outreach Office 28 S. Macomb St. Monroe, MI 48161 Port Huron Service Center 2186 Water Street Port Huron, MI 48060 Sanilac Outreach Office 217 E. Sanilac Ave. Sandusky, MI 48471 White Lake Service Center 8545 Highland Road White Lake, MI 48386 www.gssem.org 800-482-6734