3. LINKABILITY OPTIMIZATION Blog (RSS): create a travel blog dedicated to differents things: Events organized in our hotels (gourmet day, etc.) Green policy of the group A community with special benefits for members (eg. Better rates) E-Magazine News of the group (expansion projects) Pictures of the various hotels
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6. HELP YOUR CONTENT TRAVEL Audio files to post to Youtube or radio websites: could be famous guests reviews on tape: « Hi this is xxx talking from the grange hotel london, it’s fantastic/fabulous… » Videos of special events at the hotel to post to Youtube or other websites Special events (eg: gourmet day, live music, etc.) Maps: Possibility to click on a link to Google Maps to find the itinerary from the hotel to an attraction
7. ENCOURAGE THE MASHUP Allow Social Media users to take some of our content increases our visibility on Social Media Sites Availability of RSS Feeds to twitters and bloggers
8. HOW TO MEASURE SMO? Number of members Members/guests comments Density of information and picture sharing on the net Visibility on other websites: Youtube Number of visitors Interaction on Social Media sites
9. RELATIONSHIP BETWEEN FOLLOWERS AND INFLUENCERS Influencers are naturally valuable assets to SMO They can decide which Social Media platforms are worth following They help spread hotels’ messages further (example popular travel blogs in which hotels are mentioned) They may indicate upcoming trends because of their awareness, which would lead hotels to adapt their strategies Followers are an important asset too They build popularity around the influencers and strengthen their credibility A major shift in followers will show that the influencers have not fulfilled followers’ expectations time to rethink the strategy
