Asia represents 50% of mobile gaming revenue but yet it is fragmented with regional differences. With the right localization and local operations, it represents a significant potential for Western developers. In this session 6waves will share the characteristics of the main and upcoming Asian markets. Stephen will also share the strategy and results of one of its app Emoji Pop, which was localized in many languages. The US version went as high as no.5 while the Chinese version got up to the top spot both in Hong Kong and Taiwan app store for a few weeks. Intended audience & prerequisites: This session is intended for developers who have experience in Western markets but are interested in learning about how they can maximize the global potential of their games. Session takeaways: Attendees will have a better understanding of the different cultural sensitivities and key issues they should be mindful of in key Asian markets. that "Asia", while massive, requires significant care and attention in order to be successful.

1. Breaking into Asian Mobile
Gaming Markets
- Stephen Lee
Coming Soon…