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Connect to the consumer john clark

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Connect to the consumer john clark

  1. 1. Connect to the Consumer John Clark SVP Commercial Publishing Sega
  2. 2. Commercial Publishing; What do we do
  3. 3. Monetisation & Distribution
  4. 4. Technology & Business Development
  5. 5. Developer Partnerships
  6. 6. Consumer
  7. 7. Community
  8. 8. Content
  9. 9. Digital • twitter
  10. 10. Connects Consumers- Builds Relationship
  11. 11. Consumers become Contributors
  12. 12. Steam Challenge
  13. 13. Steam Challenge
  14. 14. Make War Not Love
  15. 15. 45 News Stories Social Media 200,000 Uniques
  16. 16. 45 News Stories Social Media 200,000 Uniques
  17. 17. Data
  18. 18. Connect to the Consumer • Relationship with Content Creators • Consumer becomes Creator • Community Drives Awareness> Social Media • Content is Marketing> Drives Engagement • Create Environment for Flexible Thinking

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