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At Pretty Simple, we try to make great games that everyone can enjoy. We create original games, developing all game mechanics, art, and technology in-house, and self-publishing our games. We focus on free-to-play and casual games, for social and mobile platforms, a space with hundreds of millions of players. Our most popular title, Criminal Case, is played every day by more than 10 millions players on Facebook and we launched recently the IOS version of the game. How we built the game, what were our first options regarding the financing of the game, what made us choose venture capital at a very early stage, and how we built the relationship with our committed shareholder - this is the story we would like to share.