This document discusses strategies for identifying and preventing affiliate fraud in the mobile gaming industry. It provides tips for game companies to evaluate affiliate partners and detect fraudulent user registrations. Key metrics like registration to activation and payment conversion rates are recommended to track affiliate performance and identify suspicious patterns. Checking user details like IP addresses, emails and timestamps can also help reveal fake or computer-generated leads. Hiring a dedicated fraud manager and using security software are presented as ways for companies to internalize fraud prevention efforts.
Choosing Affiliate Partners for Cross-Platform Games
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2. • 130+ millions registered users
• Cross-platform games
• Free-to-play business model
• Offers 47 payment methods
• Worldwide audience
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3. • User acquisition in browser and mobile
• Competitive games industry
• High CPL costs
• Multitude of affiliates
How do you know which partners to select?
4. • Size of partners
• Browser or mobile?
• Partner performance
• Target market
5. • Registration to active/paying users
• ARPU / ARPPU
• Lifetime value
• ROI
Are we missing anything?
6. • Affiliates are prone to fraud
• Generating fake leads cost
games companies money
• Negative ROI for merchants
7. • Double payouts
• Affiliate Partner credibility
• Good performing affiliates will have
5% fraud or less
• Bad performing affiliates can have
15% fraud or more
8. • Device check
• IP checks
• Number of registrations
• Computer generated E-Mails
• Computer generated user names
9. • Fake domains
• E-Mail providers
• Time of Registration / time zones
• Web hosting