How Publishers Help Indie Devs Tackle Freemium Business Models
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This document discusses how game publishers help indie developers tackle the freemium business model. It provides examples of how Chillingo helped increase the daily average revenue per user (DARPU) of one game by 100% during soft launch through adjustments to economies, testing sales and promotions, and global launch efforts including in-game advertising. It also outlines Chillingo's focus on fun, engagement, retention, and providing live services like updates that continued to boost cumulative revenue over time for the game.
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How Publishers Help Indie Devs Tackle Freemium Business Models
- 1. How Publishers Help Indie Devs Tackle the Freemium Conundrum Levi Buchanan, Sales Director, Chillingo
- 2. An Evolving Business iDracula Angry Birds Parking Mania Cut The Anomaly Contre Pixel Icycle Rope Jour People
- 3. Diversity
- 5. What to expect Production Monetisation Graphics / Creative Marketing/PR/ Sales Live Services Analytics
- 7. The Chillingo Focus FUN! Retail Engagement Retention
- 8. Engagement T i m e r Parachute drops Avata r
- 9. Retention Fa c e b o o k To u r n a m e nts & Le g io n s
- 10. Retention
- 11. Retail Befo re Afte r
- 12. Icon Concept Battle Button Realistic Multiplayer!
- 13. Developer concept Concept evolution Tweaking Icon Development
- 14. Launch Icon
- 15. So6 Launch June 2013
- 16. Soft Launch: Russia 6/20/2013 6/27/2013 7/4/2013 7/11/2013 7/18/2013 DARPU Linear (DARPU) Adjusting Grind Economy DARPU increased by approximately 100% during soft launch
- 17. Soft Launch: Russia 6/20/2013 6/27/2013 7/4/2013 7/11/2013 7/18/2013 DARPU Linear (DARPU) Adjusting Grind Economy Adjusting Premium Economy DARPU increased by approximately 100% during soft launch
- 18. Soft Launch: Russia 6/20/2013 6/27/2013 7/4/2013 7/11/2013 7/18/2013 DARPU Linear (DARPU) Adjusting Grind Economy Adjusting Premium Economy Sales and Promotion Testing DARPU increased by approximately 100% during soft launch
- 19. TIME TO GO GLOBAL
- 20. Launch: In Game Advertising
- 21. Launch: Pop The Offer
- 25. Running A Live Service
- 26. Product Lifetime: DARPU & Updates Update 1.1.1 -Redesigned UI to promote tournament winners Update 1.2.0 -3 new tanks Update 1.3.0 -New map -New game mode Update 1.4.0 -New Tanks -Legion enhancements Update 1.5.0 -New tutorial -Tank showroom -New debrief Update 1.5.1 -Legion skirmish DARPU 1.01/2 1.1.1 1.2.1 7/25/13 8/25/13 9/25/13 10/25/13 11/25/13 12/25/13 1/25/14 2/25/14 3/25/14 4/25/14 5/25/14
- 30. Community Management Community Manager Customer Support Team & Systems
- 32. Cumulative Revenue & Updates Update 1.3.0 Update 1.2.0 Update 1.1.1 Update 1.2.1 Update 1.4.0 Update 1.5.0 Update 1.5.1 MTX Revenue 1.01/2 1.1.1 1.2.1
- 33. Thank you Levi Buchanan, Sales Director, Chillingo