This talk discusses the evolution of the PC games market, starting with the phoenix like growth of the digital games sales from the ashes of the retail box PC games market and looking in detail at the current state of play and likely near future shape of the market. Specific themes investigate include the growth and dominance of Steam in the market, the clear movement from a relatively small curated store to a more app store like open store with potentially similar discovery challenges. We will also look at price point evolution and ask whether the PC market will inevitably follow mobile to a common free price point. The talk with further address the role of flash sales and bundling in the lifetime monetization of PC titles. Intended audience & prerequisites: This session is aimed at Indie game developers either planning on creating PC titles or those who already have titles in development or in the market. No previous knowledge is necessary. Session takeaways: This session will give attendees insight into the evolution of the PC market and a broad understanding of the factors driving change in the market which will allow them to more effectively plan and market their titles.

1. The PC Games Market: Evolution
not Revolution?
- Ian Baverstock
Coming Soon…