gumi operates over 10 different builds of its flagship title Brave Frontier globally, with a dedicated team per key area (Japan, English, Continental Europe, Korea, China). Such a unique approach allows gumi to reap outstanding benefits from its smash hit RPG. This session will provide deep insight into the launch of Brave Frontier in continental Europe, which went on to become a top 10, multi-millions grossing title. All aspects of this successful launch will be covered, backed with data on team size, localization, user acquisition, marketing, servers, community management & customer support.