How design can add value and brand to a start up?

1. How design can add value
and brand to a startup?

2. Namaskaram, I’m Ganesh Burle
Design Thinker
UXindia Mentor
Believes in Gravity
@ganeshburle

3. Forbes says that…
In 2013 a startling 80% of young companies fail
within 18 months. Why? There’s no shortage of
information online to advise on growing
market penetration rates, brand loyalty and so
forth. Nor is there a lack of able agencies and
specialists to consult with.

4. “Design is a critical element of any business
but it’s especially important for startups who
have the unique challenge of discovering the
right business model for their innovation.”
- Erik Steeb, VP of Programs at LACI

5. What is Design mean to us?

7. It's an iterative process
that evolves as our
understanding of the
problem space develops.

8. It's an iterative process
that evolves as our
understanding of the
problem space develops.

9. It's an iterative process
that evolves as our
understanding of the
problem space develops.

10. It's an iterative process
that evolves as our
understanding of the
problem space develops.

11. What is Design Thinking?

12. It's a mindset of combining creative
& analytical thinking and applying it
toward solving a specific problem.

13. /Design Thinking

14. Design Thinking in area of
Technology & Innovation

15. Design Thinking in Technology & Innovation
Smart Screens with Touch Gestures

16. Design Thinking in Technology & Innovation
Smart Screens with Touch Gestures

17. Design Thinking in Technology & Innovation
Virtual Reality

18. Design Thinking in Technology & Innovation
Internet Of Things

19. Design Thinking in Technology & Innovation
Internet Of Things

20. Design Thinking in Technology & Innovation
Internet Of Things

21. Design Thinking in Technology & Innovation
Nanoism

22. Design Thinking in Technology & Innovation
Artificial Intelligence

23. Design Thinking in Technology & Innovation
Artificial Intelligence

24. Artificial Intelligence
Design Thinking in Technology & Innovation

25. How to make it work?

26. Understanding that design thinking
is not just the designer's role; it’s
everyone’s role.

27. Design Thinking is not about
products; it’s about people.
Think beyond Tasks.

28. Sketch as many as ideas possible.
You don’t need to be a painter to
do that.

29. Create prototypes because
prototypes create conversations.

30. Test before ship!

31. Add designers into the mix.
Have designer in founders!

32. Let’s add designers into the mix.
Have Designer in founders!
Thank you and
Good luck!
Ganesh Burle