2. So, What is a BRAND??
Alogo
Aproduct
An identityXThen what is it??
In simple words the word Brand is synonymous to
Assurance
Trust
Reliability
To define
We can call BRAND as a gut feeling customers have about a product , service ,
organization or even a person.
Brand & Branding
3. Is BRAND and BRANDING one and same thing??
You can do BRANDING
but
Peoplemake the BRAND
Brand & Branding
4. Why Brand(ing)??
For Buyer For Seller
Easy decision making Differentiate
Low risk Extensions
Mental satisfaction Memorability
Brand & Branding
5. If all the company's facilities and inventory
vanished all around the world, I could
walk into any bank and take out a loan of
more than $100 Bn based only on the right
to the Coca-Cola name and formula
Coca Cola Executive
Value of a BRAND
Brand & Branding
