Xpert is an Online School run by Industry Professionals. It bridges the gap between young working professionals and top industry experts. Learn about growth marketing from top growth marketers of the country in the Growth Marketing Bootcamp by Xpert.
2. What is
Xpert?
AN ONLINE SCHOOL FOR
MARKETING PROFESSIONALS
Xpert is an online social learning
platform where we make industry
experts accessible to young working
professionals looking to enhance
their careers.
3. Making experts accessible
Provide knowledge from industry
experts, conferences, seminars,
podcasts, articles and projects in
a customised and distilled
manner
Leverage zoom classes, live case
studies and peer discussions
Xpert’s
mission
WHAT WE INTEND TO DO?
4. Why
Growth
Marketing?
Traditional marketing has become obsolete in
2021
One needs to strategize beyond Customer
Acquisition; Retention and Engagement are key
Every business irrespective of size, industry,
turnover needs ‘growth’ to keep up with
competion
Irrespective if you are a founder, a part of the
marketing team or involved in building product,
if you want the company to grow-
GROWTH MARKETING IS YOUR CALL!
5. He is fairly capable and has good amount of marketing knowledge.
He has been doing his research for a while; he read many articles and books,
he joined webinars and conferences during his spare time and he even
listens to podcasts by famous founders and marketers.
But is all that sufficient?
Having no business background, he needed some practical knowledge.
He needed a live experience of planning strategies, he needed to upskill
his knowledge of marketing. And after months of surfing through the internet, he
finally found a place to learn and gain insights from experts who hacked
tremendous growth in top startups of the country.
He found
This is Samir
He is a 26 year old engineer planning to start a venture of his own .
XPERT
6. aims to distill hard-earned insight, frameworks, and
systems from tech’s top leaders and delivers
decades of career experience
in just 8 weeks!
Xpert’s Growth Marketing Program
7. ENTRY LEVEL FRESHERS
WANT TO LEARN FB/
GOOGLE ADS
CAREER SWITCH
EARLY STAGE FOUNDERS
PRODUCT MARKETERS &
DATA ANALYSTS
MARKETING
PROFESSIONALS
WHO CAN APPLY?
❌
8. WHO DID SAMIR LEARN FROM?
Founded & scaled releaseMyAd - India's largest newspaper ad booking
platform to over 6 Lakh+ customers, leveraging growth strategies involving
SEO, SEM, B2B Marketing & Content. He helped leading brands such as Swiggy,
Nykaa, Pharmeasy, Voonik launch with their branding campaigns. He was
among the early team members at Microsoft Digital Ad Solutions team in New
York, 2006. He is a graduate of the Wharton School & part of Stanford GSB's
Seed India Program 2018. He is also the founder of Xpert.
9. WHO DID SAMIR LEARN FROM?
Top marketing and growth professionals volunteering
to share their time and insights during the program!
10. Benefits
for
Learners
HOW DID XPERT’S COHORT
LEARNING MODEL HELP SAMIR?
UPSKILL
Samir learnt how to build growth
strategies and crack growth
interviews
01
ACCESS TO EXPERTS
Samir got to interact one on one
with top marketing professionals
02
EXCLUSIVITY
Samir got an opportunity to join an
exclusive peer community of
marketers and build a meaningful
network
03
11. WEEK WISE PLAN OF THE PROGRAM
WEEK 1
Evaluating
Product
Market Fit +
Acquiring
Customer
Insights
WEEK 2
Growth
Flywheel /
Loops - North
Star Metrics.
WEEK 3
Acquisition
strategies
WEEK 4
Activation
The program requires upto 5 hours per
week. Each week Samir learned a new
topic leveraging case studies and
assignments.
12. WEEK WISE PLAN OF THE PROGRAM
WEEK 5
Retention
WEEK 6
Monetization
WEEK 7
Growth as a
process
WEEK 8
Capstone
project review
13. Samir submitted his application
form
Once he was shortlisted, he received
an email with a tentative time for his
interview round
Once Samir cleared the interview, he
received his acceptance letter to the
cohort of 20 students
How to
apply?
How did Samir get into
the bootcamp?
