As marketers, we are judged not only by the quality of our work; but also, the leads we generate. Managers and clients do not like to wait for these leads either. Fortunately, in every industry there are plenty of opportunities to "pay to rank" for competitive keywords. Not in the sense of buying links or even search ads, but in the sense of placing oneself on paid lists, review sites, and GDN placements that rank well for your primary keywords.
In this session, we will walk through how to “pay for SEO”, the impact we’ve seen it have on businesses, and what you can realistically expect.
5. A New Approach To
Search Marketing
You have identified the best trade show
in your industry.
What would happen if you had more
than one booth at a trade show?
27. Add quora to SEMrush
1
Filter by your keywords
Launch ads on most relevant
topics + answer questions
28. Use the Wildcard to
Expand
Ranking Well? Start taking
more Share of SERP
6
29. 1
Export into CSV
Prioritize via Moz Keyword
Explorer: Volume, Difficulty,
Brand Fit
Copy primary keywords into
Answer the Public
Search primary keywords
and add
30. Double Down on
Top Performing Lists
Once you know a
directory is working
launch ads on those terms
7
31. SEMRush > Organic Research > URL
1
Paste URL
Analyze Keywords and choose
which ones to build Single
Keyword Ad Groups (SKAGs)
around
32. The Time for Taking
Share of SERP Is Now
@gmehrguth
33. The average CPO from 3rd party sites is about $3,293 lower than
Adwords, which comes out to be a 230% difference between the two.
**based on the last 6 months (Nov. '17 - Apr. '18)**
3rd Party Sites
Adwords
$1,434
$4,727