What is big data? The evolution of the big data business case and application The evolution of self service big data analytics What should we be thinking about when considering big data

1. Unlocking the value of your information asset
WHY BANKS ARE UNABLE TO EXPLOIT BIG DATA
Gary Allemann
@mdm_za

2. What is Big Data?
3 ’s
• Variety
• Velocity
• Volume
3D Data Management, MetaGroup, 2001

3. What is Big Data?
Big Data is about
delivering insight in
business time

4. Evolution of Big Data in Banking
IT
Experiments
+- 2010
EDW
Optimisation
+- 2011
Customer
Analytics
+- 2012
RDARR
+- 2015
Fraud
Management
Threat
Prediction

5. 10 Questions to Ask
1. Are there important questions that we have not been able to
address with current tools (or resources)?
2. Do we know what others in our industry are doing?
3. How can our experience with BI guide our Big Data projects?
4. What type of data problem do we really have?
5. Are we ready to be data driven?
6. Will we be able to control confirmation bias?
7. Cloud or on premise?
8. How will we know that it worked?
9. Where will our ongoing funding come from?
10.Do we understand the effort involved to resolve data quality?
http://info.datameer.com/10-Questions-to-Align-Your-Big-
Data-Project-with-Business-Requirements_Registration.html

6. The Building Blocks for effective EIM
Data Architecture
Metadata/Data Modelling
Data Security
Data
Integration
MDM/ReferenceData
DataQuality
DataGovernance
Analytics
DataWarehouse
BigData
Business
Intelligence
Business
Driven
IT Driven
Free for use with attribution to www.masterdata.co.za

7. What is a data scientist?
“There’s a joke running around on Twitter
that the definition of a data scientist is:
‘a data analyst who lives in California,”
— Malcolm Chisholm

8. Data Scientist
Data Scientist (n.): Person who is better at statistics than any software
engineer and better at software engineering than any statistician.
- Josh Wills

9. Evolution of Analytics
Which raises the question:
Is business knowledge more important that technical competence?

10. Predicting Brexit

11. • +27 11 485 4856
• gary@masterdata.co.za
• @mdm_za
• www.masterdata.co.za
Questions