How to manage a B2B crisis situation ?

2. § Crisis comes from the Greek word “krisis”, which means “decision”
§ In medicine, it defines the point of decision which, if not handled in an appropriate
and timely manner (or if not handled at all), may cause patient death

3. and
The one re
la ted to a re on regula r situation
gular situa
tion the one re lated to a n

5. § brutal,
§ sudden,
§ surprising,
§ unexpected,
§ no warning
It requires a vigorous
ad hoc action plan to
mitigate the impacts

6. § Insidious latent,
§ But detectable,
predictable
Most of the time,
situation can be
recovered !

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