product : zara service: gym

5.  Spanish clothing retailer based in Arteixo
,Galicia
 Founded in 1975 by Amancio Ortega and
Rosalía Mera.
 Flagship brand of £2.5billion holding
group Inditex
 World's largest apparel retailer
 6500 stores
 88 countries worldwide
 Zara practices Fast fashion – trends move
from run way to stores within one week, as
opposed to months.
 Zara has continually maintained its mission to
provide fast , affordable, and fashionable
items.

6. MARKET SEGMENTATION
 Market segmentation involves grouping your various customers
 into segments that have common needs or will respond similarly to
a marketing action.
 Some different ways you can segment your market include the
following;
 Demographics which focuses on the characteristics of the customer.
 Psychographics which refers to the customer group's lifestyle.
 Behavior which is based on customer behavior.
 Geographical location such as continent, country, state, province,
city or rural that the customer group resides.

7. MARKET SEGMENTATION
DEMOGRAPHIC SEGMENTATION
 Women/Men
 Aged 15-45
 Mid - Range Income
PSYCHOGRAPHIC SEGMENTATION
 Interested in fashion Trends
GEOGRAPHIC SEGMENTATION
 Stores in high population and traffic areas.

8. TARGET MARKETING
 Target market consist of a set of buyers that share common need that
company decide to serve.
 There are three general strategies for selecting your target markets:
 Undifferentiated Targeting: This approach views the market as one
group
 with no individual segments, therefore using a single marketing
strategy.
 Concentrated Targeting: This approach focuses on selecting a
particular market
 niche on which marketing efforts are targeted.
 Multi-Segment Targeting: This approach is used if you need to focus
on
 two or more well defined market segments and want to develop
different strategies for them.

9. TARGET MARKET OF
 Women / Men aged
 to 15-45
 Fashion conscious
 middle-class
 More for working people and more fashionable.
 Customers who are highly interested in latest
fashion trends.

10. POSITIONING
Positioning is developing a product and brand image in
the minds of consumers. It can also include improving a
customer's perception about the experience they will
have if they choose to purchase your product or
service.

11. POSITIONING
Zara Follows ‘Democratize Fashion’
More fashionable compare to its
competitors
Follows strategy of low cost but
high fashion
Open stores and outlets that provide
Zara experience at high profile
location

12. COMPETITORS OF

17. MARKET SEGMENTATION
 Market segmentation involves grouping your various customers
 into segments that have common needs or will respond similarly to a
marketing action.
 Some different ways you can segment your market include the following;
 Demographics which focuses on the characteristics of the customer.
 Psychographics which refers to the customer group's lifestyle.
 Behavior which is based on customer behavior.
 Geographical location such as continent, country, state, province, city or
rural that the customer group resides

18. Segmentation
DEMOGRAPHIC SEGMENTATION
 Male/female
 Age 18-35 & above 35
 Occupation:- students
working class
housewife
 Working class
PSYCHOGRAPHIC SEGMENTATION
 To be fit or to build their body
GEOGRAPHIC SEGMENTATION
 It should be located in tier 1, tier 2 cites etc

19. TARGET MARKETING
 Target market consist of a set of buyers that share common need that
company decide to serve.
 There are three general strategies for selecting your target markets:
 Undifferentiated Targeting: This approach views the market as one
group
 with no individual segments, therefore using a single marketing
strategy.
 Concentrated Targeting: This approach focuses on selecting a
particular market
 niche on which marketing efforts are targeted.
 Multi-Segment Targeting: This approach is used if you need to focus
on
 two or more well defined market segments and want to develop
different strategies for them.

20. TARGET MARKETING
 Women / Men aged
 Age 18 to 35 & above
 Fitness freak
 Youths
 Customers who are highly interested in bringing there body structure in a
perfect tone

21. POSITIONING
Positioning is developing a service and brand image in
the minds of consumers. It can also include improving a
customer's perception about the experience they will
have if they choose to purchase your product or
service.

22. POSITIONING
 Advertisements in the newspaper
 Pamplets
 Facebook advertisements
 Membership

23. Take care of your body.
It’s the only place
you have to live.

24.  Done by: Gaurav.R
Siddharth.M
VINAYAK.T
BALGAWDA.W